Michael Costin & Arthur Fabik
The SEO Show
In The SEO Show, hosts Michael Costin and Arthur Fabik talk all things search engine optimisation, drawing from a decade working on the SEO front-lines both client side and agency side. Each episode they explore relevant and topical ideas in a fun and interesting way to help business owners & marketers improve their SEO skills, grow their Google visibility and separate golden advice from the snake-oil.
Author
Michael Costin & Arthur Fabik
Category
Podcast website
Latest episode
Mar 16, 2026
Where to listen?
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Episodes
SEO, Stolen From Social - Episode 113 25.09.2024 20:50
Send us Fan Mail We've gone on Twitter and Reddit and stolen SEO content to talk about on the show this week. Enjoy. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO s...
SEO Is Not For Everyone - Episode 112 18.09.2024 20:53
Send us Fan Mail We're back after a little break, and we're here to say SEO is not for everyone. That's right, not every business needs SEO at all times, despite what some SEO sales people might say. It’s okay to not need it and to know that. This episode covers off when you might not need SEO and what some alternative options might be. WANT US TO DO YOUR SEO? We can take a look at...
12 x Free Link Building Ideas - Episode 111 05.08.2024 19:46
Send us Fan Mail Link building is expensive. But it doesn't have to be. Here are 12 free link building ideas you can use that won't break the bank. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and...
Q&A Week #11 - Episode 110 15.07.2024 21:05
Send us Fan Mail We're answering more listener questions with the eleventh instalment of our Q&A week. Want to ask us a question? Just hit the "send us a text message" link in the description, or head to theseoshow.co and submit a voice note there. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you n...
Why Your Competitors Outrank You (Even Though You're "Better") - Episode 109 01.07.2024 23:03
Send us Fan Mail How annoying is it... your site is BETTER than your competitors, but they outrank you in Google. Why is it happening? Well, you can forgot most of the buzzwords in SEO. It probably comes down to your content and your authority. So thats what we've dug into this episode. Stay tuned to the end for a little hack on how to spy on your competitors to find the high authority links...
How To Keep Your SEO Agency Honest - Episode 108 17.06.2024 17:52
Send us Fan Mail When you're working with an SEO agency you're investing time and money. It would suck to get six months in and discover you're investing it in the wrong place. This episode arms you with the tools you can use to keep your SEO agency honest. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what...
Epic Conversion Rate Optimisation Results (Real World Examples) - Episode 107 03.06.2024 30:18
Send us Fan Mail We're joined by Robert Hoang to discuss conversion rate optimisation. Rob walks us through three real life CRO campaigns he worked on for clients to generate results like a doubling of revenue. We discuss the tools and ways you can go about working on your own CRO - don't miss this episode! WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and you...
Classic Google vs Perplexity, Chat GPT & Meta AI - Episode 106 20.05.2024 32:04
Send us Fan Mail We've done three different searches on classic Google search and compared the results to what Perplexity, Chat GPT and Meta A.I have to say. We're told AI is a Google killer, so is it now, and will it be in the future? This episode digs in to try and find out. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free pr...
The Parasite SEO Crackdown Is Here - Episode 105 08.05.2024 13:14
Send us Fan Mail After much warning and hype, Google's "site reputation abuse" crackdown (aka the parasite SEO crackdown) is here. It's brand spanking new, but this episode digs into what we've seen so far. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to...
Clicks to Cash: Selling Your Digital Business - Episode 104 11.04.2024 53:05
Send us Fan Mail We're joined by Lou Viveros from Market Solutions this week to talk about selling your digital business. Whether you run an SEO agency, an ecommerce business, SaaS tool or just a website, Lou talks about what to be across to achieve the best sale price possible. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free propo...
Q&A Week #10 - Episode 103 02.04.2024 24:12
Send us Fan Mail We've made it to the tenth instalment of our Q&A series where we answer listener questions on SEO. Five more questions done and dusted this episode. If you want to submit one please head to theseoshow.co and click the dots in the menu, then submit an audio recording using the widget - you'll get to hear yourself on the show! WANT US TO DO YOUR SEO? We can take a look...
Convert Like A Pro: Mastering Conversion Design with Greg Merrilees - Episode 102 27.03.2024 40:38
Send us Fan Mail This week we spoke to Greg Merrilees, founder at Studio 1 Design about the importance of conversion lead approach to your website. SEO is great for getting traffic to a site, but what you do to convert that traffic into new business is just as (or even more) important. Greg touches on key conversion design principles as well as common mistakes business owners make with their sites...
SEO Armageddon: Navigating Google's Latest Algorithm Overhaul & Penalty Blitz - Episode 101 11.03.2024 36:44
Send us Fan Mail Google has gone on an all out offensive with a PR blitz, SEO influencer takedown blitz, manual penalty blitz and an algo update all at the same time... with an attack on parasite SEO to come. We dig into this Google Apocalypse to make some sense of it and figure out if it's time to freak out or keep calm. WANT US TO DO YOUR SEO? We can take a look at your site, your competito...
Cya Later WordPress - Episode 100 26.02.2024 28:14
Send us Fan Mail We've built a Webflow site and we love it. After a decade of only building WordPress sites for our own business we've made the leap. This episode covers the pros and cons we've found so far with Webflow along with our thoughts on it from an SEO point of view. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a fre...
How To Get High Authority Links with Digital P.R - Episode 099 12.02.2024 44:39
Send us Fan Mail This week we're joined by Gabriela Covay to explain how to get high authority, high DR links using digital P.R tactics. These are those juicy press links typically on DR 80 + sites that the "real brands" of the world get. Building your brand and showing you're a real business is an important part of SEO, and Gabby walks us through her digital P.R process from s...
SEO... Stolen From Social - Episode 098 30.01.2024 32:39
Send us Fan Mail We've gone on Twitter and Reddit and stolen SEO content to talk about on the show this week. Enjoy. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO s...
SEO Case Study Update - Episode 097 30.01.2024 23:05
Send us Fan Mail We're revealing the domain of our "quick and easy" SEO case study this episode. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy fo...
Merry Xmas - See You In 2024 - Episode 095 18.12.2023 4:58
Send us Fan Mail Just a quick one to say Merry Xmas - we'll take a little break and be back in 2024 with a whole lot more SEO. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the r...
2024 SEO Predictions & Reviewing Our 2023 Hits and Misses - Episode 094 11.12.2023 28:56
Send us Fan Mail We're pulling out the crystal ball and giving our predictions for the big ticket items in SEO in 2024. We also look back to this time last year to see just how well we did with our 2023 predictions. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our websit...
SEO Case Study Update - Episode 093 05.12.2023 14:41
Send us Fan Mail People have been asking for it, we're delivering - a quick update on the live SEO case study we're running. Enjoy. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging...
SEO Butler To Bespoke Services With Jonathan Kiekbusch - Episode 092 27.11.2023 40:05
Send us Fan Mail We're joined by Jonathan Kiekbusch. He built the SEO Butler brand, one you're probably familiar with, before selling it at the end of 2022. Since then he's been building an ecommerce SEO agency. We spoke productised vs bespoke services, leadership, recruitment and team building and more. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and y...
From A.I To Authority with Michal Suski from Surfer - Episode 091 20.11.2023 45:28
Send us Fan Mail Michal Suski from Surfer joins us to discuss the major challenges of generative AI: taking control of the output, the absence of real-time data, substandard generative engines, and hunch-based topic selection. You'll learn how to leverage AI content to enhance your topical authority effectively and scale up content. Check Michal out here: Surfer SEO software Twitter LinkedIn...
Day 2 Recap: Chiang Mai SEO Conference - Episode 089 10.11.2023 14:26
Send us Fan Mail Our thoughts on day two at the Chiang Mai SEO Conference 2023. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You Need To Know Th...
Day 1 Recap: Chiang Mai SEO Conference - Episode 088 09.11.2023 18:59
Send us Fan Mail Our thoughts on day one at the Chiang Mai SEO Conference 2023. WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you. Stuff You Need To Know Th...
We're At Chiang Mai SEO Conference 2023 - Episode 087 07.11.2023 4:59
Send us Fan Mail We've touched down in Chiang Mai, Thailand ahead of the SEO conference later this week. This is just a quick intro to what we have planned this week. Plenty of interesting stuff to come! WANT US TO DO YOUR SEO? We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit...
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