Michael Costin & Arthur Fabik

The SEO Show

Business EN ↓ 136 episodes

In The SEO Show, hosts Michael Costin and Arthur Fabik talk all things search engine optimisation, drawing from a decade working on the SEO front-lines both client side and agency side. Each episode they explore relevant and topical ideas in a fun and interesting way to help business owners & marketers improve their SEO skills, grow their Google visibility and separate golden advice from the snake-oil.

Author

Michael Costin & Arthur Fabik

Episodes

80/20 SEO: Focus Here & Get Bang For Your Buck - Episode 011 10.08.2021 20:43

Send us Fan Mail This week we apply the Pareto Principle to SEO, and cover off the 20% of efforts that are going to lead to 80% of your results. There a lot of different opinions and noise in the SEO world, and it can be hard to figure out what's important to spend your time on and what isn't as important. In this 80/20 SEO episode we cover off the absolutely vital areas that any busines...

Let's Get Real - Is It YOU Hurting Your SEO? - Episode 010 02.08.2021 28:50

Send us Fan Mail Last week we spoke about the dodgy tactics some SEO salespeople will use. This week, we're looking at the other side of the coin. It's true, not every failed campaign is the fault of a "dodgy agency". Sometimes, business owners that engage an SEO agency will contribute to their own campaign failing, often without even realising it. We cover off the main contrib...

SEO Salesman B.S - Learn It, Avoid It & Make Your Life Easier - Episode 009 26.07.2021 31:51

Send us Fan Mail The SEO world is notorious for dodgy operators making massive promises to businesses just to get them to part with their hard earned... then delivering poor results. We run through the common sales tactics and B.S that these services like to spin, and why you need to look out for them. If you follow the points in this episode it means you're likely to avoid the cowboys and ma...

Beware: Dodgy SEO - Blackhats, Penalties & Bad Rankings - Episode 008 19.07.2021 25:31

Send us Fan Mail This week we're talking about dodgy SEO & Google penalties. Yep, it's not all roses in the world of SEO. Fly too close to the sun with some of your tactics and you might find your results going backwards instead of improving, thanks to a dreaded Google penalty. We take a look at what they are, what they target and how to avoid them. Hey, Check These Guys Out The SEO...

So... Why Invest In SEO? - Episode 007 12.07.2021 20:07

Send us Fan Mail We've covered off how Google works and the four main pillars of SEO. But now, its time to take a look at why you'd want to invest in SEO. We go through the top 9 reasons we know SEO is well worth investing in if you're a business owner serious about growing online. Hey, Check These Guys Out The SEO Show is brought to you by Local Digital - need more customers? Tha...

The Authority Pillar - Links & Linkbuilding - Episode 006 05.07.2021 31:31

Send us Fan Mail We're looking at the authority or link building pillar this week - which is still the biggest aspect of SEO, despite what some might try and argue. If you're trying to rank a website in a competitive space you're going to need to spend a lot of your effort on link building. This episode introduces you to why that is the case and some important considerations for the...

The UX Pillar: User Engagement - Episode 005 28.06.2021 12:48

Send us Fan Mail We're talking UX aka User Experience this week. Not only is it important to consider for your users, it's an increasingly important SEO consideration. We cover off what it is and why its important and give a list of our top UX considerations for most business owners to be aware of. Short and sweet this week - hope you enjoy! Hey, Check These Guys Out The SEO Show is brou...

The Technical Pillar: Servers, Code & All Things Nerdy - Episode 004 21.06.2021 37:19

Send us Fan Mail We introduce the technical pillar of SEO and chat about the 9 main areas of technical SEO and the tools we consider most important. Quite a lot of resources mentioned in this episode - enjoy: Kinsta WP Engine Cloudways WordPress Shopify Pingdom GT Metrix PageSpeed Insights Webpage Test Sitebulb Screaming Frog Tiny PNG Shortpixel.io Google Search Console Hope you enjoyed the episod...

The Content Pillar: Onsite Optimisation - Episode 003 13.06.2021 25:07

Send us Fan Mail In this episode we talk about the first pillar of SEO - onsite optimisation, which we refer to as the "content pillar". We explain what it is and how to do it better than 9 out of 10 of your competitors. The tools mentioned in this episode are: Ahrefs Page Optimizer Pro Surfer SEO Google Keyword Planner We also recommend making use of People also Ask feature of Google as...

How Google Works & The 4 Pillars of SEO - Episode 002 10.06.2021 13:29

Send us Fan Mail Before getting too deep into the weeds with SEO its time to explore how Google works and what the key principles of SEO are. Stuff You Need To Know The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review. Learn more about us at https://theseoshow.co Check out our YouTube c...

We Fix Bad SEO Advice - Episode 001 10.06.2021 6:16

Send us Fan Mail A quick introduction to your hosts Michael and Arthur and why we've decided to do a podcast all about search engine optimization. Stuff You Need To Know The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review. Learn more about us at https://theseoshow.co Check out our...