The SEO Show

Send us Fan Mail This week we are joined by Kat Zhu, an SEO Specialist at Local Digital to do a "live takedown" of sorts - pulling apart the results achieved on an ecommerce site and the work done to get them. Hey, Check These Guys Out The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in. Stuff You Need To Know The SEO Show is release...

Send us Fan Mail We're back at it stealing from social this week - we've once again shamelessly trawled Reddit and Twitter for SEO topics to have a chat about on the show. Listen in for the debut of our high production, very special intro music for the segment. Hey, Check These Guys Out The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital come...

Send us Fan Mail Content & links - both massive pillars in the SEO world. And before you get into that, building a career and landing a job is pretty important too. That's why I brought Craig Dewart on the show this week. Craig operates 3 x SEO business dealing with content, links and SEO recruitment - so we spoke about all three. Enjoy! Hey, Check These Guys Out The SEO Show is brought t...

Send us Fan Mail Gambling is one of the more difficult spaces to do SEO in. That's why I invited Anton Surov, SEO Manager at Sportsbet to come on the show this week for another edition of our SEO Pros series. We spoke about his background in SEO, and how he made his way to work at Sportsbet via working agency-side in Moscow and London. Our chat delved into some interesting technical and tacti...

Send us Fan Mail Can you do link building yourself as a business owner, or is it something that should be left to agencies? We jump in to look at this and weigh up the pros and cons for each in this week's episode of The SEO Show. Hey, Check These Guys Out The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in. Stuff You Need To Know The SEO...

Send us Fan Mail Kevin Indig has held senior SEO roles at tech companies Shopify, Atlassian and G2 where he lead teams of 30 + SEO specialists. He publishes the weekly newsletter The Growth Memo on topics related to SEO & growth. Hey, Check These Guys Out The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in. Stuff You Need To Know The SEO S...

Send us Fan Mail This week we're talking about how to become an SEO. We got inspired by an email we received from someone looking to crack into the industry and thought we'd dedicate an episode to that very topic - how to get your start as an SEO. Hey, Check These Guys Out The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in. Stuff Yo...

Send us Fan Mail SEO Pros is a new format on the show where we interview SEO professionals from around the world that are working inhouse or on large SEO campaigns in some way, shape or form. The first cab off the rank is this interview with Gaston Riera, SEO specialist at Envato. We spoke about how he found SEO, what his days look like now and how he keeps his skills sharp. Hey, Check These Guys...

Send us Fan Mail We rank #1 for SEO Podcast in Google, we're in the top lists of recommended shows for the Marketing category in Apple Podcasts in Australia and Google is recommending our podcast in the carousel. It's taken a year but we've kind of figured out how to do SEO for a podcast. In this episode recorded just for International Podcast Day on Friday 30th September, we run th...

Send us Fan Mail This week Andrew Shotland from localseoguide.com stopped by to talk about all things local SEO. From Google My Business to citations to location pages, we had a great chat that will come in useful for anyone looking to generate local leads & business. Andrew also mentioned his tool Squeryl coming soon, you can apply for the beta right here. Hey, Check These Guys Out The SEO Sh...

Send us Fan Mail We're answering listener SEO questions again this week. Get our answers on topics like how to get SEO clients, do we change our approach depending on the type of business, our WordPress SEO hacks and more. Hey, Check These Guys Out The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in. Stuff You Need To Know The SEO Show is...

Send us Fan Mail Craig Campbell stopped by this week to chat about Black Hat SEO. It's an interesting part of the SEO world that we haven't spent too much time on (and not one we recommend unless you know what you're doing and are not TOO black hat about it). Craig helped define what the term actually means then we chatted about various tactics he has used over the years. Hey, Check...

Send us Fan Mail We're back at it stealing from social this week - we've once again shamelessly trawled Reddit and Twitter for SEO topics to have a chat about on the show. Listen in for the debut of our high production, very special intro music for the segment. Hey, Check These Guys Out The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital come...

Send us Fan Mail SEO is a long term game, but people always want to speed it up or ask if things can be accelerated.  Generally, the answer is no, particularly if your site is new, but there are quick things that can be done to make the most of any foundations you might have - that's what this episode is all about. Hey, Check These Guys Out The SEO Show is brought to you by Local Digital – ne...

Send us Fan Mail Google have pre-announced the 'helpful content update' coming next week. The words in their announcement say it best - they want to ensure people see more original, helpful content written by people, for people, in search results. TL:DR - we noticed people have been using GPT-3 to spam out masses of low value content so this update is coming to get you. Hey, Check These...

Send us Fan Mail This week we're talking SaaS SEO with Alexander Rehnborg who is the Head of SEO at email marketing & automation platform Get Response . The world of SaaS (software as a service) has a few little nuances to be aware of outside of your regular SEO campaigns, and we touched on some of that in today's chat. Our chat delved in to the topics of content creation, audience i...

Send us Fan Mail Lots of people engage with SEO because they want traffic. If leads or sales aren't good? Just get MORE traffic. More traffic is not always the answer. What's happening after the click? When people visit your website are you doing everything right to give yourself the best chance at converting them? Conversion is the topic of this week's episode. We run through some...

Send us Fan Mail We're covering how to judge a quality link from a crappy one this week. Rather than just relying on software tools, we cover the 9 areas you can look at to assess a potential linking partner and make sure you've made a good decision. Enjoy! Hey, Check These Guys Out The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in...

Send us Fan Mail We're joined by Andy Chadwick this week to chat about the topic of topical authority aka hub and spoke content aka pillar and cluster content. Whatever you want to call it, if you can nail it with your site it can lead to awesome Google visibility and traffic. We went in-depth in this chat with plenty of gold nuggets dropped during this 50+ minute chat. You can check out Andy...

Send us Fan Mail We're answering listener SEO questions again this week (plus a few questions we stole from Reddit). We cover topics like what to do when a competitor steals your content, will AI replace SEO, how to structure an inhouse SEO team and more - enjoy! Hey, Check These Guys Out The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes i...

Send us Fan Mail We're joined by none other than Matt Diggity this week to talk all things affiliate SEO. Affiliate marketing is a topic we haven't really gone in to on the show until now, but it's an exciting part of the SEO world and something you can realistically use to generate 6 figures in revenue a month, as Matt covers. Matt is a well known name in the SEO world, whether it&...

Send us Fan Mail Ahrefs, a leading SEO software company, has decided to up the game a little... by investing $60 million of their own money into creating a 'Google killer' search engine. So will their search engine work, or will it be another flop in a long list of Google competitors that never went anywhere. We dig into the new search engine and discuss some of the selling points it cla...

Send us Fan Mail Arrrrgggghhhhhhh.... it's happened. The first Google broad core update in 6 months has dropped on the 25th May 2022. It's actually still rolling out, so there's not too much analysis to be had for now, but we comment on a few things we've seen in the wild since the update dropped. Hey, Check These Guys Out The SEO Show is brought to you by Local Digital – need...

Send us Fan Mail This week we've decided to go to the world of SEO Twitter and pillage content ideas from there (with credit, of course). The inspiration for the episode came from a tweet JohnMu at Google shared - "What is your least favourite part of SEO". Lots of good comments and replies there, so we picked a few topics that we thought were interesting to chat about in this episo...

Send us Fan Mail We are back in action after a little break... alright, a relatively long break. We said it would only be a week off and it was actually a month, but the good news is the studio move is pretty much done and dusted and we're back in action. This week we welcome Geoff Kennedy to the show. We came across Geoff in his previous role as head of marketing at SEO software tool SiteBul...