The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita

Season 3 of the Page 2 Podcast kicks off with an introspective look into life, SEO, and resilience. Hosts Jacob Stoops and Jeff Louella open up about navigating COVID-era layoffs, landing at Wirecutter and The New York Times, surviving agency cuts, and the decision to keep the podcast alive.  They share what’s new this season—including YouTube expansion, going back to their interview roots, and a...

In this milestone 50th episode of the Page 2 Podcast and the Season 2 finale, we’re joined by Dan Leibson, VP of Search at Local SEO Guide. Dan opens up about his path from early internet bulletin boards and a political science background to leading SEO strategy for major brands.  Beyond SEO, Dan shares his love for gardening, his goal to retire by 45, and the challenges of growing an agency from...

On this episode of the Page 2 Podcast, we speak with Jessica Levenson, Head of Digital Strategy and SEO at NetSuite. Jessica shares how she blended a background in computer science and math with a passion for writing and strategy.  We discuss her progression from front-end developer to SEO leader, building SEO teams, and developing enterprise content strategies that convert. We also explore the im...

In this episode of the Page 2 Podcast, we sit down with Areej AbuAli—SEO Manager at Zoopla and founder of Women in Tech SEO. From growing up in Egypt to launching one of the industry's most impactful communities, Areej shares her personal journey, her transition from agency to in-house, and her passion for technical SEO.  We discuss her experience leading a sold-out all-women conference just days...

In this episode of the Page 2 Podcast, we dive into the origin story of Bill Sebald, founder and partner at Greenlane. From selling CDs on eBay in the ‘90s to becoming an agency leader and adjunct professor, Bill shares how he built a career in SEO long before it was mainstream.  We explore the early days of digital marketing, scaling a boutique agency, building the right team, and the philosophy...

In Episode 46, Jacob Stoops and Jeff Louella sit down with Lily Ray , Director of SEO at Path Interactive , to discuss her journey from a tech-driven childhood to becoming one of SEO’s most recognized and respected voices.  Lily shares how her early exposure to HTML, a pivot from law school, and her creative background as a DJ led her into digital marketing. The conversation covers building client...

In Episode 45, The Page 2 Podcast welcomes Luke Davis , SEO Executive at Adzooma , to unpack how his early passion for music and blogging led to a self-taught career in SEO. Luke shares how coding in front-page HTML and launching a hip-hop blog laid the foundation for his digital marketing journey.  He also gets candid about his struggles breaking into the field, including the culture shock of mov...

In Episode 44 of The Page 2 Podcast , hosts Jacob Stoops and Jeff Louella sit down with Bartosz Góralewicz , founder of Onely and co-founder of Elephate , to explore his bold and boundary-breaking path in SEO.  From his roots in black hat affiliate marketing to building Poland’s first white hat SEO agency and pioneering JavaScript SEO research, Bartosz has earned his rep as one of the most technic...

In Episode 43, Jacob Stoops and Jeff Louella sit down with international SEO consultant, speaker, author, entrepreneur, and YouTuber Aleyda Solis .  Known for her YouTube series Crawling Mondays and her work as the founder of Orainti and Remoters.net, Aleyda discusses how her studies led her to become a web designer which eventually led her to SEO, going from agency to in-house to becoming an inde...

In Episode 42 of The Page 2 Podcast , hosts Jacob Stoops and Jeff Louella welcome Natalie Arney , a Brighton-based digital marketing and SEO consultant—and speaker at the upcoming BrightonSEO.  Natalie shares her inspiring journey from the classroom to client meetings, detailing how burnout led her to pivot careers and discover a natural fit in SEO. ✨ Inside the episode:  • From business teacher...

In Episode 41 of The Page 2 Podcast , hosts Jacob Stoops and Jeff Louella chat with Jason White , Director of SEO at PMG , a leading digital agency headquartered in Fort Worth. Jason shares his unique path from working in a bike shop to becoming a respected SEO leader at a global scale.  We dive into the nuance of local SEO, navigating massive enterprise organizations, the quirks of SEO data, and...

In Episode 40 of The Page 2 Podcast , hosts Jacob Stoops and Jeff Louella sit down with Garrett Mehrguth , the fiery and fearless founder of Directive , a global search marketing agency. From slinging $5 services on Fiverr to landing clients like Allstate, Garrett shares his no-BS take on what it really takes to succeed in SEO—and why the best practitioners don’t just master keywords, but also spe...

In Episode 39 of The Page 2 Podcast , hosts Jacob Stoops and Jeff Louella talk with Carolyn Lyden , President and Lead SEO at Search Hermit , about her unconventional path from English major to data-driven marketer. Carolyn shares how copywriting led her into SEO, why it’s easier to train a writer in SEO than the reverse, and how her passion for helping small and women-owned businesses sparked the...

In Episode 38 of The Page 2 Podcast , hosts Jacob Stoops and Jeff Louella sit down with Andrew Cock-Starkey , better known online as Optimisey —a freelance SEO consultant, educator, and the creator of one of the most active local SEO events in the UK. Andrew’s SEO journey is anything but traditional. He started as a broadcast journalist at the BBC , focusing on cricket and football (the British ki...

In Episode 37 of The Page 2 Podcast , hosts Jacob Stoops and Jeff Louella sit down with Martha van Berkel , CEO and co-founder of Schema App , to unpack the strategic power of structured data—and what it really takes to get it implemented at scale. We talk about her background in mathematics and engineering (she also attended the MIT Sloan school of management) to her early days building global pr...

In Episode 36 of The Page 2 Podcast , hosts Jacob Stoops and Jeff Louella are joined by the ever-resourceful Ian Howells , co-founder of Traffic Think Tank and veteran of both the affiliate grind and enterprise SEO world.  From his humble beginnings building websites in high school to monetizing adult content and online poker (yep, really), Ian shares how those early experiences evolved into a car...

In Episode 35 of The Page 2 Podcast , hosts Jacob Stoops and Jeff Louella chat with Sarah McDowell , SEO Specialist at Likemind Media and co-host of the SEO SAS Podcast . From the dance studio to agency link building, from founding a solo business to launching one of the few female-led SEO podcasts, Sarah’s journey is anything but conventional—and it’s full of wisdom. This episode covers:  • How S...

In Episode 34 of The Page 2 Podcast , hosts Jacob Stoops and Jeff Louella sit down with Casie Gillette , Senior Director of Digital at KoMarketing , to unpack an inspiring, hilarious, and unfiltered journey through SEO.  Casie shares how handing out flyers for an online dating site led her to SEO, how she boomeranged back to KoMarketing after going in-house, and why building strong teams, processe...

In Episode 33 of The Page 2 Podcast , hosts Jacob Stoops and Jeff Louella talk shop with Patrick Stox —Product Advisor at Ahrefs , co-moderator of the TechSEO subreddit, and a foundational voice in the technical SEO world. Patrick shares his journey from a self-taught developer to leading SEO voices at IBM and now Ahrefs, where he’s shaping tools used by thousands across the industry. You’ll get p...

In Episode 32 of The Page 2 Podcast , hosts Jacob Stoops and Jeff Louella are joined by not one but two legendary voices in technical SEO: Ashley Berman Hale , Director of Technical SEO Consulting at Deepcrawl, and Jamie Alberico , JavaScript SEO consultant and founder of Not a Robot . This episode is less of an interview and more of a roundtable therapy session mixed with sharp SEO insights, hila...

We chat with Angela Bergmann, Senior SEO Strategist at Advance Local and fellow Ohioan! Angela shares what it’s like being one of the few SEOs who loves agency life, what she’s learned from speaking at WordCamps across the Midwest , and how structured data became her unexpected superpower. 🎯 In this episode:  • Why Angela left WordPress development for SEO—and never looked back • Advice for publi...

In Episode 30 of The Page 2 Podcast , hosts Jacob Stoops and Jeff Louella welcome Alicia Anderson , former SEO leader at WebMD and Hipcamp , now thriving as a freelance SEO and PhD candidate in Mythological Studies (yes, you read that right). Alicia brings a refreshingly real look into the mental load of SEO careers, how burnout shaped her journey, and why education—not just execution—is what actu...

In Episode 29 of The Page 2 Podcast , hosts Jacob Stoops and Jeff Louella sit down with Kelly Stanze , SEO Specialist at Hallmark , for a timely deep dive into seasonal SEO, career pivots, mental health, and what it’s really like optimizing for the holidays at a brand known for owning the season. Kelly shares how she went from social media to SEO, rebounded from an early layoff, and found her stri...

In Episode 28 of The Page 2 Podcast , hosts Jacob Stoops , Jeff Louella , and guest co-host JR Oakes sit down with Martin Splitt , Developer Advocate at Google , for a wide-ranging and deeply transparent discussion on how search really works, the limits of Google’s communication, and the complexity behind “simple” answers in SEO. This episode delivers:  • Martin’s journey from developer burnout to...

In Episode 27 of The Page 2 Podcast , hosts Jacob Stoops and Jeff Louella welcome British technical SEO legend Simon Cox for a wide-ranging conversation that spans nearly three decades of SEO, web development, corporate bureaucracy, and personal reinvention. Simon reflects on his journey from art school and graphic design to hand-coding HSBC’s first global site in Notepad—before “SEO” was even a t...