The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita

Welcome back! The Page 2 Podcast returns for Season 2 with a fresh format, new voice, and a massive lineup of upcoming guests. In this launch episode, host Jacob Stoops is joined by Jeff Louella —longtime SEO technologist and platform engineer at Search Discovery—to preview what’s coming this season, reflect on what worked (and didn’t) in Season 1, and weigh in on the latest news shaking up the SE...

In this episode, the final episode of Season #1 of The Page 2 Podcast, we talk with Ross Hudgens , Founder and CEO of Siege Media . We cover his beginnings in the SEO world centering around link building around the time of the Penguin update, how he went from beginning his career on the corporate side to founding his own company, the challenges of being a business owner and entrepreneur. We also d...

In this episode, we talk with JP Sherman , Enterprise Search & Findability Manager at Red Hat – the world’s open source leader. I’ve always said that this podcast is primarily about telling the winding stories of where SEO’s come from and this episode may be the greatest example of that yet. 🎙️ In this episode: How JP transitioned from Army PsyOps to building enterprise search strategies The power...

In this episode, we talk with Jenny Halasz , Founder and President of JLH Marketing about her powerful and deeply personal journey through the SEO world—covering everything from affiliate marketing in the early 2000s to leading enterprise-level SEO teams, overcoming toxic work environments, and becoming a solo consultant and mentor. 🎙️ In this episode: How Jenny accidentally got into SEO and rose...

In this episode, I talk with Niki Mosier, Technical SEO Manager at Seer Interactive. Niki dives into the human side of SEO—empathy, collaboration, and community—and what it really means to navigate the industry with integrity and curiosity. We discuss: Her shift from content and social to technical and local SEO The Google My Business nightmare that suspended 800 listings Strategies for working wi...

In this episode of The Page 2 Podcast , Jacob Stoops chats with Brian Gorman , SEO Director at Go Fish Digital, about his unorthodox entry into digital marketing—from a freelance musician and music teacher to a backlink penalty removal specialist and beyond.  Inside the episode: Brian’s SEO origin story: From chords to crawls Lessons learned removing manual penalties at scale How content consolida...

In this episode, I talk with Jennifer Wright, Technical SEO Associate at Go Fish Digital . We talk about how she went from social media to SEO, why SEO is like golf, how she helped one of her clients go from no visibility to ranking for huge search volume phrases by filling content gaps, how she was able to help another client rank for a highlight competitive “vanity phrase,” some advice she’s got...

In this episode of the Page 2 Podcast, we are doing a special edition crossover with some of my Search Discovery colleagues! Myself, Tim Wilson and Michael Helbling of the Digital Analytics Power Hour podcast , as well as Noah Omri Levin who runs the Digital Marketing Life podcast decided to collaboration and share our experience with getting a podcast off the ground and making it successful. We t...

In this episode, we chat with JR Oakes, Senior Director of Technical SEO Research at Adapt Partners and part of the thriving SEO community in Raleigh, North Carolina. JR shares stories of success, catastrophic mistakes, high-stakes migrations, and how a single rogue noindex tag nearly wiped out millions in traffic. We talk about how he went from a career as an architectural glass designer to a dev...

In this episode, I go on a rant about Google's decision to retire the Rel=Next & Prev tags, which they announced on Twitter . Google went and did it - they forced me to quote Spider Man! Argh!  In this episode: The Twitter thread that exposed Google's pagination pivot Why the sudden removal of rel next/prev was irresponsible How this affects large sites, eCommerce pagination, and indexing equity G...

In this episode, we talk with Tom Rayner, Digital Marketing & Strategy Consultant at Raynernomics and Co-Founder and Head of Digital Strategy at Yando. Tom is my first interviewee across the pond and is based in London! Who-hoo! So get ready for what I think is a really valuable and informative conversation as we tell Tom’s SEO story. We discuss: Transitioning from copywriting to SEO strategy Why...

In this episode, I talk with Janet Bartoli , Managing Partner, Strategic SEO Lead, and SEO Educator at Strategy Rework – a company dedicated to helping in-house SEO’s become successful. If you’ve ever battled impostor syndrome, struggled to communicate value, or wondered how to price your SEO services—this one’s for you. Janet has been doing SEO since the early 2000’s and has basically done everyt...

In this episode, I talk to Nick Eubanks , Founder and CEO at From the Future and Co-Founder of Traffic Think Tank. Outside of being a damn good SEO, Nick is an entrepreneur who started his first company by 19 and sold his first company at 24. We talk about what it’s like to run a business at such a young age and how to deal with the pressure that can lead to. We talk about his inspiration for star...

In Episode 13 of The Page 2 Podcast , host Jacob Stoops chats with Samantha Mayer , SEO Manager at Search Discovery , about her unexpected path from Apple retail floors to leading SEO strategy at one of the most data-focused agencies in the country. Sam shares how she leveraged experiences in content, analytics, and even in-store merchandising to build a powerful, content-first SEO approach. This...

In this episode, I speak with Dan Eng , SEO Manager at Revzilla, a brand that has been referred to as "the Zappos of motorcycle gear" by the Chicago Tribune. Before ultimately getting into SEO, Dan was an SAT Math teacher, an insurance salesman, a copywriter, and many other things. We talk about how he crisscrossed the country from New York to Jersey to San Francisco to Philly and finally to Delaw...

In Episode 11 of The Page 2 Podcast , host Jacob Stoops sits down with Matt Osuch , VP of Audience Development and SEO at Ziff Davis , to discuss what it’s like optimizing and leading SEO strategy across some of the biggest publishers on the internet—including IGN , Mashable , PCMag , What to Expect , and more. Matt shares a deeply honest look into how he started in development, discovered SEO by...

In this episode, I chat with Joanna Galysh , Amazon Strategist at Marketplace Strategy and my former colleague at Sapient Razorfish. Joanna is a really great young female SEO, and someone who I feel has almost gone Inception in the sense that she’s gone from SEO which at it’s heart is optimizing for search engines, to becoming an Amazon SEO – which is optimizing for a search engine that can be fou...

In this episode, I chat with Margie Stahl , SEO Supervisor at Publicis Sapient , and my former colleague at Sapient Razorfish. Margie has grown into an amazing young SEO and content strategist. We talk about how she parlayed her collegiate education at THE Ohio State University, where she studied journalism with the hopes of being a crime reporter, into PR, copywriting, and how she eventually beca...

In Episode 7 of The Page 2 Podcast , host Jacob Stoops reconnects with Jeff Louella , longtime technical SEO, web dev veteran, and currently Senior Technical SEO Manager at Search Discovery. Jeff shares the full story of how he transitioned from electronics retail and early web design into one of the most respected SEO technologists in the industry. 🚀 In this episode: • The wild early days of web...

In Episode 6 of The Page 2 Podcast , host Jacob Stoops speaks with Nik Ranger , a Melbourne-based SEO specialist, violinist, and team leader at Webfirm. From professional musician and civil engineer to high-performing SEO, Nik shares a fascinating journey filled with curiosity, late-night problem-solving, and a passion for getting technical work right. 🧠 In this episode: • How Nik went from teach...

Jacob Stoops sits down with Cindy Krum , Founder and CEO of MobileMoxie , to discuss how she got into the industry, the founding of her company, as well as voice search, speakable structured data, SERP "Fraggles," working with developers, the importance of supplementing content with videos and audio, the future of SEO with a URL-less web, the challenges of being dyslexic, and much more. 🎯 In this...

In Episode 4 of The Page 2 Podcast , host Jacob Stoops interviews Maggie Barr , Director of Content Strategy at AmTrust Financial and former agency SEO turned in-house leader. Maggie shares her personal evolution from a journalism major at Syracuse to running content strategy for one of the largest names in commercial insurance—while balancing motherhood, mentorship, and some seriously tough lesso...

In Episode 3 of The Page 2 Podcast , host Jacob Stoops talks with Sal Surra , Senior SEO Strategist at Angie's List, about a career that spans from hand-coding HTML in the ‘90s to optimizing one of the largest platforms on the web today. Sal shares how he broke into the industry before SEO was even a term—and how he's kept up with the changes over decades. 💡 In this episode: Building websites in...

Jacob Stoops sits down with Zach Chahalis , Director of Inbound Marketing at Global Payments, Inc. (former Senior SEO Manager at Search Discovery), to talk about how he got into the SEO industry, share tips and advice, as well as talk pop-culture, movies and more. 🛠️ In this episode: The story of how Zach got into SEO—and how a Flash site sparked his career What it’s like managing nine active clie...

Jacob Stoops sits down with Rand Fishkin , Co-Founder of Moz and Sparktoro , to talk about everything ranging from his time at Moz, to the beginnings of Sparktoro, his new book 'Lost and Founder', as well as his thoughts on a number of subjects including funding, venture capital, content marketing, personal branding, gender-equality, and more. Rand opens up about: The scrappy beginnings of Moz wit...