The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita

⁠https://page2pod.com⁠  - While we're between seasons, we're revisiting some of the most impactful conversations we've had on The Page 2 Podcast.  In this episode of Page 2 Podcast, Jon Clark and Joe DeVita sit down with Duane Forrester, founder and CEO of UnboundAnswers.com and a longtime search industry leader who helped launch Bing Webmaster Tools and Schema.org. Duane shares his pe...

https://page2pod.com  - While we're between seasons, we're revisiting some of the most impactful conversations we've had on The Page 2 Podcast.  In this episode, SEO pioneer Marshall Simmonds, founder of Defined Media Group, explores the past, present, and future of search. Marshall shares firsthand stories from the earliest days of SEO, including his work with About.com, the New York Times, and d...

https://page2pod.com  - While we're between seasons, we're revisiting some of the most impactful conversations we've had on The Page 2 Podcast. This episode with Kevin Indig originally aired in 2025, but many of the topics are even more relevant today. We'll be back soon with brand-new episodes. Enjoy the conversation. Are Google AI Overviews killing organic search traffic? Learn h...

https://page2pod.com  - While we're in between seasons we are revisiting some of the most impactful conversations we've had on The Page 2 Podcast. This episode originally aired in 2025. AI search is changing everything marketers thought they knew about visibility, rankings, and SEO. Jon Clark and Joe DeVita sit down with Metehan Yeşilyurt, Co-Founder and Chief Growth Officer of AEO Vision,...

https://page2pod.com  - While we're between seasons, we're revisiting some of the most impactful conversations we've had on The Page 2 Podcast. This episode with Claudia Tomina originally aired in 2025, but many of the topics around local search disruption and Google My Business strategy are even more relevant today. We'll be back soon with brand-new episodes. Enjoy the conversatio...

https://page2pod.com - Google I/O 2026 may have marked the biggest transformation in Google Search in over 25 years. In this episode of the Page Two Podcast, Jon Clark, Joe DeVita, and Constance Chen break down the most important announcements from Google I/O and what they mean for marketers, SEO professionals, ecommerce brands, and content creators. Constance attended Google I/O in person and sha...

https://page2pod.com - In this season finale of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Nick Swan, founder of SEOTesting, to explore the future of SEO experimentation, AI-powered workflows, and the rise of MCP servers. Nick shares how he accidentally built SEOTesting from a side project tracking coupon code SEO changes in Excel into a leading SEO experimentation platform used by...

https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Aimee Jurenka, SEO and AI Visibility Strategist at Rickety Roo and founder of seo SUSTAINABLE, to unpack what SEO looks like as AI search, LLMs, and answer engines reshape brand discovery. Aimee explains why modern SEO strategy is moving beyond traditional keyword targeting and toward topic entitie...

https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark sits down with Shahzad Abbas, VP of AI and Search Strategy at Define Media Group, to explore how AI is transforming the economics of news publishing, search visibility, and audience growth. Shahzad shares insights from a massive analysis of billions of clicks, revealing why breaking news is still thriving, how Google Discover...

https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Everett Sizemore, a 15-year SEO veteran and fractional SEO director at eSizemore Consulting, to unpack how brands can create clearer, more structured content for search engines, answer engines, and AI-generated results. Everett explains why semantic triples — simple subject-predicate-object relatio...

https://page2pod.com - In this episode of the Page 2 Podcast, we sit down with Darren Shaw, founder of Whitespark, to explore how AI is transforming local search and what it means for businesses trying to rank in Google. Darren shares insights from over 20 years in local SEO, including how traditional ranking signals like reviews, citations, and proximity are being reinterpreted by AI-powered syst...

https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with SEO powerhouse Lily Ray to unpack the future of search in the age of AI. From her new consultancy Algorythmic to the evolution of E-E-A-T and the rise of Answer Engine Optimization (AEO), Lily shares cutting-edge insights on how brands can stay visible in both Google and AI-driven platforms like Ch...

https://page2pod.com - In this episode of the Page 2 Podcast, we sit down with Ross Simmonds to unpack one of the biggest shifts happening in search today: Reddit's rise in Google rankings and AI-generated answers. After analyzing over 8,500 keywords across 13 B2B brands, Ross reveals why long-tail queries—once ignored due to "zero search volume"—are now driving real traffic, conversions, and visi...

https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark and Constance Chen sit down with Louisa Frahm, former ESPN SEO Director and Google Trends curator, to break down the evolving world of news SEO, AI-driven search, and audience-first content strategy. Louisa shares deep insights from her decade-plus experience shaping SEO strategies at major media brands, revealing how to win e...

https://page2pod.com - AI is transforming SEO faster than ever—and not everyone is ready for what’s coming next. In this episode, Patrick Stox from Ahrefs breaks down the real impact of AI on search, content, and the future of SEO jobs. From zero-click searches to programmatic content and edge SEO, this conversation dives deep into what’s actually working right now—and what might disappear entirel...

https://page2pod.com - AI is transforming how users discover information, shifting from traditional search engines to AI-powered answers. In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Baruch Toledano (SimilarWeb) to break down the latest insights from the Generative AI Landscape Study and the 2026 AI Brand Visibility Report. They explore how AI search differs from G...

https://page2pod.com - AI search is exploding in hype, but what does the data actually say? In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Patrick Reinhart, VP of Services & Thought Leadership at Conductor , to unpack one of the largest AEO and GEO benchmark studies ever conducted. After analyzing millions of prompts and billions of sessions , the surprising finding...

https://page2pod.com - In Episode 109 of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Anthony Higman , founder and CEO of ADSQUIRE and one of the world’s top PPC experts. Anthony manages some of the most expensive keywords on the internet—legal search—where a single click can exceed $1,000. In this deep dive, Anthony explains why his team intentionally resists automation, manually bi...

https://page2pod.com - Today’s episode dives deep into the real side of entrepreneurship with John Doherty — founder of Credo and EditorNinja, both successfully sold — and now full-time coach to agency owners through JFD Coaching. But this isn’t just a highlight reel of exits. John shares the uncomfortable middle: the cash crunch that nearly wiped out EditorNinja, how AI rapidly shifted content ec...

https://page2pod.com - What if your SEO “best practices” are actually costing you traffic? In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Will Critchlow, CEO and co-founder of SearchPilot and former founder of Distilled, to unpack the evolution of SEO experimentation, the transition from agency to software, and why instinct-driven SEO is no longer enough. Will shares...

https://page2pod.com - Episode 106 of the Page 2 Podcast features Bianca “Binks” Anderson—former SEO leader across agencies, HubSpot’s flagship blog, and Hims & Hers—breaking down why “traffic” is often the wrong north star for modern SEO. Bianca walks Jon Clark and Joe DeVita through her Heavy Hitter Framework , a conversion-weighted approach to identifying the small set of URLs driving outsized...

In this episode of the Page 2 Podcast, we sit down with Talia Wolf — founder of Getuplift, best-selling author of Emotional Targeting , and one of the world’s top CRO experts. Talia breaks down why most websites fail to convert, and it has nothing to do with button colors or headline formulas. She introduces her Emotional Targeting Framework™ , a research-driven approach that uncovers the emotiona...

https://page2pod.com - Garrett Sussman, Director of Marketing at iPullRank and the mastermind behind SEO Week, joins Jon Clark and Joe DeVita on Episode 104 of the Page 2 Podcast to decode the future of SEO. This episode goes far beyond technical SEO and dives deep into the intersections of AI, psychology, and storytelling in today’s marketing landscape. We explore why the term "SEO" might be outd...

https://page2pod.com - In this episode, Jon and Joe sit down with Melissa Popp, VP of Content Strategy & Innovation at RicketyRoo, for a deep dive into content that connects — not just ranks. With over 20 years in the game, Melissa has mastered the art of blending storytelling with strategy, using AI tools like ChatGPT, Claude, and Perplexity to enhance (not replace) human insight. Melissa shares...

We dive into the essential and often misunderstood world of website accessibility with Amber Hinds, CEO of Equalize Digital. Amber is a leading force in digital accessibility, building tools and services that help organizations stay compliant and inclusive—while also improving SEO, UX, and conversions. From her start in web development to leading audits for higher ed and federal entities, Amber wa...