The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita

https://page2pod.com - In Episode 76 of the Page 2 Podcast, we're joined by SEO consultant, writer, and Reddit community wrangler Nick LeRoy.  As the first episode of Season 4, this one hits hard with fresh takes on what SEO looks like in 2025. Nick dives into the evolution of his weekly newsletter SEO for Lunch , owning and optimizing SEOJobs.com, and why Reddit may be the new frontier for organi...

In the powerful Season 3 finale of the Page 2 Podcast, we welcome Azeem Ahmad—award-winning digital marketer, podcast host, and outspoken diversity advocate. Azeem shares his journey from aspiring sports journalist to leading in-house SEO roles, agency life, and launching the Azeem Digital Asks podcast. This episode goes beyond strategy to talk about self-worth, salary negotiations, and the deep-r...

In Episode 74 of the Page 2 Podcast, we talk with Dawn Anderson, Managing Director at Bertey, international SEO speaker, researcher, and lecturer. From running a construction company to becoming one of the industry’s most respected voices in technical SEO and information retrieval, Dawn shares a truly unconventional and deeply inspiring journey.  We discuss the power of self-taught curiosity, the...

In Episode 73 of the Page 2 Podcast, we talk with Chima Mmeje—SEO content strategist, founder of Zenith Copy, and one of the most inspiring voices in the digital marketing space. From writing 100,000+ words a month for a content mill while holding a government job in Nigeria, to becoming a sought-after expert for SaaS brands, Chima shares her incredible journey.  She breaks down how to use topic c...

In Episode 72 of the Page 2 Podcast, we sit down with Kevin Indig, Director of SEO at Shopify and host of the TechBound podcast. From building gaming websites as a teen to leading SEO at companies like Atlassian, G2, and now Shopify, Kevin's career is a blueprint for modern SEO leadership.  In this episode, he introduces his concept of "Zero-Based SEO," a mindset shift that encourages testing ever...

Episode 71 of the Page 2 Podcast features Alina Benny, SEO and Content Lead at Nextiva. Alina shares her remarkable journey from engineering student and aspiring astrophysicist in India to leading global SEO strategy for a major SaaS brand.  She opens up about breaking into the U.S. market, overcoming bias, and establishing herself as a content-driven growth marketer. This episode covers everythin...

In this week’s episode, we talk with Hannah Bryce , SEO Manager at Holland & Barrett and former co-host of the SEO SAS podcast . We talk with Hannah about her beginnings in general digital marketing, and how that led her to SEO over a decade ago. She shares how she started at a software company and then moved into many different verticals including legal, education, agencies, bathroom supplies, fi...

https://page2pod.com - Episode 69 of the Page 2 Podcast features a dynamic double-header with Jaimie Clark, Head of SEO at Wirecutter, and Christine Liang, Director of SEO at The New York Times. They dive into their unique journeys in SEO, transitioning from agency roles into influential positions within two major publishing brands.  Learn how they manage SEO strategy at massive scale, effectively...

Episode 68 of the Page 2 Podcast welcomes Mordy Oberstein, Head of SEO Branding at Wix and host of multiple SEO podcasts. Mordy shares his unconventional path from teacher to SEO leader and dives deep into Wix SEO, addressing common misconceptions about the platform.  Discover the robust SEO tools available within Wix, the reality of SEO on hosted platforms, and how Mordy navigates his unique role...

Episode 67 of the Page 2 Podcast welcomes Daniel K Cheung, SEO Team Lead at Prosperity Media and host of the "Make SEO Simple Again" podcast. Daniel shares his remarkable journey from speech pathology and wedding photography to becoming an influential voice in the SEO community.  He discusses the reality of agency life, his swift rise in SEO, and what it takes to produce a successful podcast. Join...

https://page2pod.com - Episode 66 of the Page 2 Podcast features Geoff Atkinson, founder and CEO of Huckabuy and former SVP of Marketing at Overstock.com. Geoff unpacks his journey from ski racer to e-commerce executive, shares hard-earned lessons from building Overstock’s SEO engine, and breaks down how Huckabuy helps enterprises implement structured data, dynamic rendering, and Core Web Vitals s...

Episode 65 of the Page 2 Podcast welcomes Veruska Anconitano, a multilingual SEO expert and seasoned digital marketer. Veruska shares her incredible journey, beginning in Italy, transitioning to Google quality rating, and now running global SEO strategies for top international brands.  She emphasizes the importance of cultural understanding in multilingual SEO and highlights common pitfalls compan...

Episode 64 of the Page 2 Podcast welcomes Paul Shapiro, Global Director of Technical SEO at Condé Nast and founder of Tech SEO Boost. Paul shares his incredible journey into technical SEO, from creating websites as a teenager to leading global SEO strategies for iconic brands like Wired, Vogue, and GQ.  He opens up about building the renowned Tech SEO Boost conference, shares actionable insights o...

Episode 63 of the Page 2 Podcast features Jason Barnard, known globally as "The Brand SERP Guy" and founder of Kalicube. In this captivating discussion, Jason shares his extraordinary journey—from punk-rock bassist and blue cartoon dog to pioneering expert in Brand SERP optimization and knowledge panel management.  He explains the importance of controlling what Google shows about your brand, how t...

In Episode 62 of the Page 2 Podcast, Jackie Chu, Global Lead of SEO Intelligence at Uber, shares her incredible journey through the tech SEO world—from her start at small agencies to her current role managing global enterprise SEO strategies. Jackie reveals critical insights into app store optimization (ASO), shares advice on effectively managing SEO teams, and opens up about diversity, mentorship...

Episode 61 of the Page 2 Podcast features Kameron Jenkins, SEO and Content Lead at Shopify, discussing her journey from agency life to leading content strategy at major tech brands. Kameron shares valuable lessons learned in team management, overcoming imposter syndrome, and effectively integrating SEO with content marketing.  She emphasizes the importance of writing for users, not just search eng...

In episode 60 of the Page 2 Podcast, Mark Alves, SEO Manager at GMMB, shares his fascinating journey from volunteer webmaster to leading impactful SEO strategies for nonprofits and associations.  Mark opens up about website migrations, analytics best practices, and the unique challenges of SEO in the nonprofit sector. He discusses how to build effective SEO processes, the importance of empathy in...

Episode 59 of the Page 2 Podcast features Luke Carthy, ecommerce consultant and founder of Afrodrops, sharing his remarkable journey from selling HDMI cables on eBay to becoming an ecommerce SEO expert.  Luke dives deep into effective strategies for optimizing ecommerce sites, common pitfalls around holiday season optimization, and crucial post-holiday tactics, such as handling gift card strategie...

In episode 58 of the Page 2 Podcast, we chat with Claire Carlile, founder of Claire Carlile Marketing, about her inspiring journey from teacher to agency owner. Claire opens up about her path to becoming a local SEO expert, tackling imposter syndrome, speaking at major conferences, and navigating the ups and downs of running a small boutique agency.  From practical SEO tips for small businesses to...

In episode 57 of the Page 2 Podcast, we're joined by Amanda Jordan, Director of Local Search at Locomotive. Amanda shares her fascinating journey into local SEO, starting from auditing Yellow Pages ads to becoming a respected voice in the industry. She dives deep into local SEO strategies, discusses common challenges like spam reporting, and highlights the critical importance of content quality in...

In episode 56 of the Page 2 Podcast, we chat with Helen Pollitt, Founder of Arrows Up, about her journey through SEO, digital marketing, and becoming an agency owner.  Helen shares honest insights from her career path, including early SEO mistakes, the realities of launching her own agency, and crucial lessons learned from managing over 50 website migrations. We discuss critical SEO migration stra...

In this special episode of the Page 2 Podcast, we talk to Hamlet Batista, founder and CEO of RankSense, about his remarkable journey from the Dominican Republic to becoming a leading voice in SEO automation and Python.  Hamlet shares his experiences of building successful businesses, overcoming setbacks, and why automation is critical for scaling SEO strategies.  He dives deep into the benefits an...

On this episode of the Page 2 Podcast, we're joined by ecommerce SEO specialist and founder of Marketing Syrup, Kristina Azarenko. Kristina shares her fascinating journey from Belarus to Canada, transitioning from debt collection to SEO, and ultimately launching her own successful business.  We dive into her love for ecommerce SEO, managing technical challenges, and why she believes planning and c...

In this Halloween special of the Page 2 Podcast, we welcome two powerhouse guests from Red Hat: Jairus Mitchell and Jennifer Calogero. It’s a fun, candid, and deep dive into B2B SEO, internal advocacy, technical challenges, and the hilarious chaos that is Halloween parenting.  We cover the evolution of websites, whether SEOs really need to know Python, and why building relationships is more import...

In Episode 52 of the Page 2 Podcast, technical SEO veteran Joe Hall of Hall Analysis joins Jacob Stoops and Jeff Louella for a refreshingly candid deep dive into the SEO industry.  From his early days in web development to running his own consulting business, Joe shares the behind-the-scenes realities of agency vs. freelance life, SEO implementation struggles, and his evolution as both a strategis...