The SEO Mindset Podcast

In this episode Tazmin talks to Priti Rathi Gupta, founder of  LXME, India’s first digital financial planning platform for women, a film producer, and advocate for women’s financial empowerment. Priti shares her unusual financial story that has inspired her mission to bridge the gap between women & wealth. They discuss why so many people struggle with financial literacy, how things are changin...

In this episode, Tazmin and Sarah talk about how to navigate the first few months in a role and how to take ownership to give yourself the best chance of success. They discuss the probation period, clarity of expectations and managing your development and wellbeing. About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you action...

In a world where we're constantly encouraged to be visible and build a digital brand (even by us), what if there's another way? What if you simply don't want to, or don't feel comfortable putting yourself out there? In this episode, Tazmin is joined by Veruska Anconitano, a global growth and international expansion consultant who has built a thriving business without relying on personal branding o...

This week on the podcast, Sarah chats with Lily about the importance of having curiosity when working in the SEO industry. Such a good conversation where we talk about benefits, challenges, and real life examples. About Lily: Lily Ray is the Vice President of SEO Strategy & Research at Amsive, where she provides strategic leadership for the agency’s SEO client programs. Born into a family of softw...

This episode comes with a trigger warning. We talk about alcoholism, plus mental and physical abuse (which does involve a child), so listener discretion is advised. We can’t always avoid life’s curveballs, but we can prepare ourselves to handle them with resilience and clarity. This week, Sangeeta joins Sarah to talk about navigating life’s inevitable challenges. She opens up about her own persona...

Are you constantly striving for success? Seems like we all are, but what even is success, and how do you know if you are in the common success trap? Tazmin talks Sarah through her recent brightonSEO talk, 'Burn Bright Not Out: How to Succeed On Your Terms', where she talks in depth about the common success trap and three steps to finally breaking free. About 'The SEO Mindset' Podcast Build your in...

In this episode, we’re unpacking the UK Supreme Court’s ruling that defines “woman” based on biological sex and why that’s deeply harmful to the trans community. We’ll explore how this decision erases trans identities, threatens legal protections, and reverses hard-won progress. We’ll share my thoughts on why trans rights are human rights, and why true equality means standing with our trans siblin...

In this episode, Shola shares a powerful story about why you shouldn't be afraid to ask questions and having curiosity. We also cover why people are afraid, how to deal with rejection and practial strategies you can implement to get more familiar with asking questions. About Shola: Shola Kaye is the author of two books and an award-winning international speaker on Communication, Inclusive Leadersh...

This week we’re doing things a little differently…  On Wednesday 9th April, the night before brightonSEO , we did a LIVE podcast recording, which was a collaboration with our dear friend, Jack Chambers-Ward, who hosts the Search with Candour podcast . That’s right, we recorded an episode in front a live audience, and the topic was all about personal branding. LIVE Podcast Sponsors Shoutout to...

This week, Tazmin reflects on her recent journey to India and how the experience continues to enrich her life. She attended an International Women’s Conference at the Art of Living ashram in Bangalore, which also included a transformative meditation course. In this episode, Tazmin shares with Sarah the profound impact of just one session and how its benefits have stayed with her long after returni...

Feeling overwhelmed by endless SEO to-do lists? In this episode, Sarah and Tazmin explore how smart prioritisation can really help you. Learn practical tips, mindset shifts, and simple strategies to take control, stay focused, and feel more organised every day. About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable...

In this bonus episode Tazmin talks about the risks of jumping into a job search without reflecting on what you truly want, and how to figure this out. About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career. E...

In this bonus Tazmin is sharing the journal prompts she uses to help her grow her coaching business and podcast. Journaling is much more than writing a diary, it is a powerful practice that is used by many to help them progress their careers and businesses. About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips...

Sarah chats to Jordan about AI’s and LLM's impact on the SEO industry. They address common fears such as job loss and uncertainty, and how it can actually enhance SEO, boost careers, and unlock new opportunities. About Jordan Jordan Koene is the CEO and Co-founder of Previsible, a search and discovery consulting firm. He drives the company’s strategy, helping businesses achieve transformative grow...

This week's episode is all about the skills you'll need to stay ahead of this (increasing fast) SEO industry. The insights that our guest, Emina Demiri-Watson, shared will took you by surprise, in a good way... About Emina Emina has over 10 years of digital marketing experience both in-house and agency side. She is currently the Head of Digital Marketing at a Brighton-based digital marketing agenc...

Perimenopause is a reality for millions of people, yet it’s still a taboo topic in many workplaces. In this episode, Sarah sits down with Jojo to talk about her personal experience - from the moment she knew, to how it impacts her job, and the ways she manages her symptoms. We’ll dive into why this conversation matters, how menopause is becoming more prevalent in the workforce, and why it’s time f...

Personal learning programs. Heard about this term but not 100% sure what it means, or perhaps this is the first time you've come across this term. Billie, founder of SEO learning platform RankSuite, joins Sarah to uncover the benefits and how to implement them in the best way. About Billie: Billie splits her time between running RankSuite and her independent SEO consultancy, Uptake Agency. She is...

Hannah offers a unique and refreshing perspective on crafting a compelling speaker pitch. My biggest takeaway? Her invaluable advice: "Pitch a talk that only you can give." Tune in to the full episode to discover what that truly means! About Hannah: Hannah Smith Founder Worderist.com Via her company, Worderist.com, Hannah offers consultancy, coaching, training & support to help develop and grow Cr...

It's that time of the year that many people are handing in their notice. The reflective time of Christmas and the opportunity a new year brings often means a change of role. But how can a manager or leader beat respond to this? This week Paddy Moogan shares his insights on how to do this, and how to reduce the risk it happens in the first place. About Paddy Paddy is Founder of The New Leader, offe...

Everyone is talking about personal branding. We're joined by our good friend Jack Chambers-Ward to discuss this trending topic and we also have a special announcement... The LIVE podcast is back! We're collaborating with Search with Candour the night before brightonSEO. Find out more by listening to the episode! About Jack: Follow Jack Chambers-Ward on LinkedIn About 'The SEO Mindset' Podcast Buil...

Find networking hard or cringeworthy? Don't worry, you're not alone. Sarah and Tazmin discuss practical strategies and tips to implement to make networking more enjoyable and productive. About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence...

This is part 2 of our series on setting yourself up for success in 2025. In part 1, we talked about the WHAT—turning your goals into a strategy and plan. Now that you know what to do, it’s time to dive into the HOW. We’re exploring how to create space in your life to perform at your best, stay focused, and keep motivated (though my take on motivation might be a little controversial). About 'The SE...

Today, we’re diving into the big topic of setting yourself up for success. Whether you’re dreaming of a career pivot, starting a side hustle, or simply looking to build healthier habits, success begins with clarity and action. In this two-part series, Sarah and Tazmin explore how to define your goals, build a strategy, and take purposeful steps toward your vision. About 'The SEO Mindset' Podcast B...

Feeling the January blues? Tune in as we share practical tips to brighten your mood and start the year strong. From boosting energy with simple habits to embracing mindfulness and setting inspiring goals, this episode is your guide to finding joy and motivation during winter's toughest month! About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcas...

If you are setting your 2025 goals, you might be making one or more of these 3 common mistakes. Tazmin shares what they are, how to overcome them, and then revisits "How to set meaningful goals". About 'The SEO Mindset' Podcast Build your inner confidence and thrive. The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner co...