The SaaSiest Podcast

In this episode, we speak with Uku Tomikas , CEO,  Messente Communications , the messaging API platform. Through secure, global messaging and two-factor authentication, Messente connects businesses to people across the globe spanning over 190 countries. We talk with Uku about how some of the practices used in the military forces to organize and lead teams can be applicable to the SaaS world as wel...

In this episode, we speak with Sigbjørn Nome , CEO & Co-Founder,   Ignite Procurement the Procurement solution, that helps mid-market and large enterprises automate procurement analytics and insights in a way that enables them to control costs while keeping their supplier base sustainable and compliant. We talk with Sigbjørn about leveraging Direct Sales, Partner Sales, and PLG simultaneously. Top...

In this episode, we speak with April Dunford , Founder, Ambient Strategy about the 5-step process approach you must go through to nail your positioning. We do so by using a real example case, the positioning of SaaS Nordic and SaaSiest. In this episode, we've flipped the roles and April is asking all the questions while Daniel and Thomas do the answering. To find the answer April walks us through...

In this episode, we speak with Patrick Olsson , CEO, Findity , the white-label expense management platform that is growing strong together with strategic partners. We talk with Patrick about what it means to run an organization with a white-label offering. Topics that are being addressed in this episode are:   - What is a white-label offering - What are the characteristics of an organizational str...

In this episode, we speak with Rasmus Holst , CEO, LMS365 the learning platform built into Microsoft 365 and Microsoft Teams with millions of users in 60+ countries worldwide. We talk with Rasmus about raising funds in times of recession. Topics that are being addressed in this episode are:   - What's the process like raising now compared to the past - Who are the key stakeholders internally  - Ho...

In this episode, we speak with Morten Klank , CEO, Bizbrains , the B2B integration cockpit, built to help your business manage all the processes connected to EDI/API – with minimal impact on your IT department, minus the need for a VANs partner (Value Added Network Service partner). We talk with Morten about the first 3 months of a newly appointed CEO, and the events that take place during that pe...

In this episode, we speak with Mikkel Drucker , CEO, Netigate , the feedback platform for professionals, helping companies keep a finger on the pulse of their customers and employees. We talk with Mikkel about what it is like to be working with a Private Equity fund as the main owner. Topics that are being addressed in this episode are: - How would one define a PE - What are the differences to oth...

In this episode, we speak with  Mats Klaar , CEO of Viedoc , the software that helps to modernize clinical research so that necessary treatments can reach the people who need them faster. We talk with Mats about what needs to be considered when releasing new product offerings, simultaneously across the globe, where customer expectations may vary. Topics that are being addressed in this episode are...

In this episode, we speak with Christoffer Vikersveen Herheim , CEO & Co-Founder, Optio the software that helps businesses incentivize employees, manage equity, stay compliant, and report costs with withing one solution. We talk with Christoffer about the importance of mastering your cashflow management to fuel growth. Topics that are being addressed in this episode are: - Cashflow management in t...

In this episode, we speak with Shameek Ghosh , CEO & Co-Founder, Trustrace the software that empowers brands and suppliers worldwide to standardize how supply chain and material traceability data is captured, digitized, and shared. We talk with Shameek about what it means to build a company with a truly global mindset. Topics that are being addressed in this episode are: - What does having a globa...

In this episode, we speak with  Emil Sjödin , CEO & Co-Founder, Refined the software that turns Confluence and Jira into custom intranets, documentation sites, support desks, and more—no code required.  We talk with Emil about what it means to build a 10+m ARR company where your offering solely lives in one ecosystem, in this case, Atlassian. Topics that are being addressed in this episode are: -...

In this episode, we speak with Jakob Lunøe , CEO, Delogue the PLM platform for product development for the fashion industry with users in 60+ countries. We talk with Jacob about transitioning an organization from an "all hands on deck" mentality into more of a specialized role and responsibility-driven organization. Topics that are being addressed in this episode are: - Why do you need to make thi...

In this episode, we speak with Magnus Hultman , CEO, Safeture the cloud-based employee safety platform enabling companies to manage risk, safety, and crisis processes from a single platform.  We talk with Magnus about what it means to be a publicly listed company and how that has an impact on every operational decision that is made. Topics that are being addressed in this episode are: - What are t...

In this episode, we speak with Mikkel Novod , CEO, Clerk.io the all-in-one e-commerce personalization platform that empowers thousands of customers around the world to deliver personalized shopping experiences to their end customers We talk with Mikkel about how they've efficiently built and leveraged an SDR organization to fuel fast growth across multiple markets simultaneously. Topics that are b...

In this episode, we speak with Urban Bucht , CEO, Hypergene the SaaS that helps to streamline budgeting and forecasting processes. We talk with Urban about how to actively work with Pricing & GTM as part of the Revenue Agenda. Topics that are being addressed in this episode are: - Who owns the pricing  - How frequently does your pricing plan need to be updated - What about having different pricing...

In this episode, we speak with Nils Olsson , CEO, Lime Technologies the CRM specialist that is growing fast and in a profitable way as it takes on one European market after the other! We talk with Nils about how the process of recruiting the right people at the right time has turned into a competitive advantage for them, especially when recruiting 100+ plus people within a year. Topics that are be...

In this episode, we speak with Tapani Kyrki , CEO, Aurora Innovation , the healthcare SaaS specialist dedicated to increasing access to care services and creating well-functioning work environments for healthcare professionals. We talk with Tapani about what needs to happen when you go from 5M Euro in ARR to 15M Euro in ARR. Topics that are being addressed are: - What changes must the organization...

In this episode, we speak with Michael Heiberg , CEO & Founder, Ocean.io , the AI prospecting data platform helping organizations find accounts and contacts that match your best customers. We talk with Michael about how you can get your US sales going without having local people on the ground to start with. Questions that are being addressed are: - How does remote selling stack up to the alternati...

In this episode, we speak with Jarek Owczarek , CPO & Founder, Contractbook , the software company that enables small and medium-sized businesses in more than 75 countries to manage the entire lifecycle of their contracts in a single, fully automated flow.  We talk with Jarek about what it means to operate in a crowded space, particularly from a product perspective, and some of the themes that we...

In this episode, we speak with Giles Whiting , COO & MD, Forsta , the HX (Human Experience Platform) that breaks down the silos between CX (Customer Experience), Employee Experience (EX), and Market Research – so that companies can get a deeper, more complete understanding of the experiences of their audiences. We talk with Giles about his views on why many European B2B SaaS companies fail with th...

In this episode, we speak with  Joel Hellermark , CEO & Founder,  Sana , an AI-powered learning platform that empowers organizations to find, share, and harness the knowledge they need to achieve their missions. We talk with Joel about his views on how you can make your organizational structure into a competitive advantage. Some of the questions that are addressed in this episode are:  – What is a...

In this episode, we speak with Niclas Ramon Staberg , Operating Advisor, Verdane the specialist growth equity investment firm that partners with tech-enabled and sustainable businesses based out of Europe to help them reach the next stage of international growth. We talk with Niclas about the new concept of Earned Growth that is gaining momentum in the B2B SaaS space -  here are some of the questi...

In this episode, we speak with Tine Karlsen , CEO & Co-Founder, Vev the fast-growing SaaS design platform for professional organizations to create and launch unique web experiences, headquartered in Norway! We talk with Tine about how their Go-To-Market method is a marriage of two motions, hands-on Large Enterprise Sales led motion with a PLG element to it. Some of the questions that are addressed...

In this final episode in a 3-series show on the lifecycle of a B2B SaaS company, we bring in the investor and operator to talk about the Growth & Moat phase! We talk to Mikael Johnsson Co-Founder and General Partner, Oxx , and Fredrik Skantze, CEO, Funnel on some of the following topics: - What defines the Growth & Moat phase? How is it defined? - What are the characteristics of a company entering...

In this episode, we speak with Alexandra Sevelius , CMO, OneiO , a cloud-native integration service provider connecting people, processes, and tools, headquartered in Finland. We talk with Alexandra about some of the differences as well as similarities of running marketing for a HyperScale vs an Early SaaS organization, and specifically about: - How do you define priorities in small vs big marketi...