The SaaSiest Podcast

In this episode, we speak with Anna Bloth Karling , CEO & Founder, Zebrain, the SaaS coaching and people development platform for next-generation SaaS companies! We talk with Anna about why incorporating structured coaching is more strategic than ever, and specifically about: - What is the true role of a coach, and what makes a good coach - How does a coach complement a direct line manager - How d...

In this episode, we speak with Ingrid Ødegaard , VP Product, IndyRiot the next-generation Community platform that allows you to create your own public or private space! We talk with Ingrid about Product Strategy and, specifically about: - What is Product Strategy - Who owns the Product Strategy vs who should be involved - How do you incorporate flexibility in a Product Strategy - Which tools and p...

In this episode we speak with, Lisa Kruse , Founder, Holy Comms the Marketing as a Service agency working to elevate SaaS companies' communication and PR efforts in the public market. We talk with Lisa about what B2B SaaS marketers should be ready for in 2023, specifically about: - How is the downturn in the economy affecting marketing teams - What are some changes you foresee in the way marketers...

In this episode we speak with, Alex Farmer , CCO, Nezasa , the industry-leading software provider to travel brands for automated trip planning, fulfillment, personalization, and optimization. We talk with Alex about leveraging Community-Led growth for high-touch customers, specifically about: - What you need to be aware of when building a community around a high-touch sales process  - What is it i...

In this episode we speak with, Erik Holm , CPO, Planhat , the customer platform built to give insights, manage workflow and drive customer experience.  We talk with Erik about the timing to go from bootstrapped to VC funded, specifically about: - What made you decide to take in VC money - which were the main trigger points  - What was most difficult in the transition from Bootstrapped to VC funded...

In this episode we speak with, Tommi Ylinen , CPO, Relex Solutions , the supply chain and retail planning platform from Finland that has over 100m Euro in ARR, serving the largest retailers in the world! We talk with Tommi about what it truly means to serve Enterprise customers with a mission-critical platform that affects the entire organization, and specifically what that means for the internal...

In this episode we speak with,  Per Henrik Nielsen , CEO, TimeLog , the PSA software which helps professional services organizations manage their projects, resources, time, and billing in one solution. We talk with Per Henrik about their transition from an owner-led to a VC-led business, specifically around some of these questions:  - What is the trigger that suggests a transition like this?  - Ho...

In this episode we speak with, Jessica Gilmartin , Head of Revenue Marketing, Asana , the Workflow Management Solution with over 131.000 paying customers around the world! We talk with Jessica about her experience in scaling Demand Generation at companies and specifically:  - How do you build a business case to focus on this internally?  - What are the key components of a Demand Gen organization?...

In this 2nd episode in a 3-series show on the lifecycle of a B2B SaaS company, we bring in the investor and operator to measure up! In this episode, we focus on Go-To-Market fit! We talk to Mikael Johnsson Co-Founder and General Partner, Oxx , and Ola Sars , Founder, and CEO of Soundtrack your brand on some of the following topics: - What is Go-To-Market Fit? How is it defined? - How do you measur...

In this episode we speak with, Jesper Frederiksen , Vice President & GM International, Lacework , the fast-growing data-driven security platform for the cloud.  We talk with Jesper about his experience in scaling B2B SaaS companies and specifically:  - When are you ready to go International? What is the main tell? - What should be included in an international GTM playbook? - How do you need to thi...

In this episode we speak with, Heta Ruikka , VP of Product Management, Sievo , the procurement analytics solution based out of Finland for data-driven enterprises! We talk with Heta about how to make the transition from a founder-owned product strategy to a product strategy that is owned by the VP of Product:  - When is the right time to make this transition? - What are the biggest signs for this?...

In this episode we speak with, Carl Silbersky, Former CEO, BimObject, the SaaS Platform that provides architects and engineers with the information and inspiration they need to design buildings faster, smarter and greener. We talk with Carl about his experience running a publicly listed business and what the pros and cons are of doing so: - Why should you consider listing - When should you go publ...

In this episode, we speak with George Brontén , CEO & Founder, Membrain , the Sales Enablement CRM platform focusing on driving results by emphasizing the right behavior in your sales teams.   We talk with George about the journey of going from a founder-led sales setup to a professional and scalable sales organization. - When is the right time to make this transition, what is the trigger point -...

In this episode, we speak with Krysten Conner , Enterprise Account Executive, UserGems , the fast-growing prospecting, and sales intelligence platform that initially started in Austria and has since moved its HQ to the US. We talk with Krysten about what makes the best-performing sales organizations stand out as she shares her lessons learned working for 3 SaaS Unicorns before joining UserGems. -...

In this episode, we speak with Anna Gullstrand , Acting CEO, Mentimeter , the Audience Engagement Platform that has set the standard for how to grow a PLG business out of the Nordics into a global player.  We talk with Anna about how Mentimeter's initial go-to-market motion was powered by a PLG and self-service type of motion. As customers grew in size, consumption was complemented with a parallel...

In this episode, we speak with Sascha E.H. Skydsgaard , CSO, Timelog , the fast-growing PSA solution from Denmark which helps professional service organizations be more efficient in their work. We talk with Sascha about onboarding new talent, and how to do that in an efficient way, in order to minimize the time to full productivity of new resources.  - What should happen in a hiring process - whic...

In this episode, we speak with Nora Tandberg , CFO, Papirfly , the fast-growing Brand Activation Management platform with a global presence, headquartered in Norway! We talk with Nora about the current Macroeconomic events affecting all B2B SaaS companies, and precisely what you need to monitor closely and how you need to prepare for 2023: - What are the main external drivers and indicators you ne...

In this episode, we speak with Nick Peters , VP Operations, Ardoq , the leading global data-driven tool for Enterprise Architecture and a key tool for digital transformation journeys, based out of Norway. We talk with Nick about meaningful work, and why the concept is key to driving progress in a fast-growing organization! Nick walks us through topics such as: - What is the meaningful work umbrell...

In this episode, we speak with Lars Grønnegaard , CEO & Co-Founder, Dreamdata , the fast-growing revenue attribution platform that helps B2B SaaS companies build, repeat and scale success! We talk with Lars about their decision to go all in on social selling and the huge success they've seen from this strategic initiative! We discuss the following main themes: -How do you implement a corporate soc...

In this episode, we speak with Kyle Poyar , Operating Partner, OpenView , the expansion stage venture firm, that helps build PLG software companies into market leaders! We talk about all things PLG, and particularly dive into the ever-debated topic in PLG - How to showcase value that drives signups and converts down the road? Kyle and his team have developed the 11 principles of PLG and we touch u...

In this episode, we speak with Avtar S. Jasser , CEO of Catalystone , the fast-growing Human Capital Management software out of Norway! Avtar shares with us how they transitioned from being a Startup back in the day and going into Scaleup mode - and the challenges to be aware of when going through this critical transition. He shares his thoughts on: - Timing - when do you know you have enough prod...

In this episode, we speak with Göran Lindö , CEO of EcoOnline , the fast-growing Workplace Safety Platform out of Norway on their M&A Strategy! Göran shares with us how they've been fueling their expansion with both organic growth and via acquisitions - a key strategy to their rapid success! They've purchased 11 businesses to date and more are to come! - How do you develop a good M&A Strategy? - W...

In this episode, we speak with Chris Walker , aka "Mr. Demand Generation". He is the CEO of Refine Labs , the progressive demand strategy and research firm focused on growth-stage B2B SaaS companies, that has taken the B2B SaaS world by storm. Chris shares with us his thoughts on:  - Why Demand Generation is key now in the new era of buying behaviors  - How to set up your Demand Generation strateg...

In this episode, we speak with Jonas Thordal , Co-founder & CEO of Weld , the fast-growing Data Operations Hub platform that allows companies to centralize, model and activate their data – without scripts or APIs – built on top of your data warehouse. Jonas walks us through their journey and how specifically they've leveraged Professional Services to grow ARR 100% year over year! There is a way to...

In this episode, we speak with Cristina-Tamara Grigorie Product Director, Verdane Elevate. Verdane , one of the leading growth partners to tech-enabled and sustainable businesses in Europe. Cristina-Tamara is a B2B SaaS Product Director and shares her experience on why companies struggle with aligning their overall business goals with what their product teams are building and hence affecting how t...