The SaaSiest Podcast

In this episode, we sit down with Daniel Thulfaut, Head of Product at saas.group, one of Europe's most active SaaS acquirers. With 24 companies in the portfolio and more than €100M in ARR, Daniel has a unique perspective on how product organizations are evolving in the age of AI. We discuss why many product managers have spent the last decade acting as backlog managers rather than true product lea...

In this episode we sit down with Artti Aurasmaa , CEO of Staria , to discuss how the CFO role is evolving from financial reporting to strategic leadership. Artti has spent more than 25 years helping companies scale internationally and today leads Staria, a €60M+ business serving growth companies across 50 countries. In this conversation, he shares why the future CFO must become a business partner,...

In this episode, we’re joined by George Storm , CRO at N.rich , for a conversation about why traditional B2B SaaS forecasting is no longer good enough in today’s market. George shares how N.rich, the European ABM platform, helps sales-led companies influence complex buying committees, warm up priority accounts, and progress accounts before sales ever reaches out.  We spoke with George about why fo...

In this episode, we’re joined by Massimo Arrigoni , CEO of Beefree , the content creation platform behind thousands of SaaS products and one of the companies with a uniquely broad view of what’s actually happening across the software landscape. With customers embedding Beefree into products across industries, Massimo sees the SaaS market from the inside out. And his take is clear: SaaS is not dead...

In this episode, we’re joined by Jens Levin , Founder & CEO of Sitoo , the retail SaaS platform powering in-store experiences for leading brands across the world. Today, Sitoo has 20M Euro in ARR, 40%+ growth, 300+ retailers, and deployments across 40+ countries. But this is not a story about overnight success. Jens shares the reality behind building a company over 22 years, including 10 years...

In this episode, we’re joined by Elena Verna , growth expert and currently leading growth at Lovable , one of the fastest-growing companies in tech. Elena shares why the old growth playbooks are breaking down, what growth means in an AI-native world, and why companies can no longer rely on features alone as their competitive advantage. We talk about how growth has shifted from pure funnel optimiza...

In this episode, we’re joined by Lisen Zethraeus , CMO at Stratsys , to talk about how B2B SaaS companies can turn internal expertise into thought leadership that builds trust and creates demand. Stratsys has grown to 30M+ Euro in ARR, serves 600+ customers across and has built a strong position in areas like compliance, risk management, ESG, and governance. We discuss how Stratsys puts real subje...

In this episode, we’re joined by Adam Dorrell , CEO & Co-Founder of CustomerGaige , for a candid conversation about one of the hardest founder transitions: when, and how, to step out of the sales seat without losing the magic that makes founder-led selling so effective. Adam shares the real story behind building CustomerGaige over 16 years, growing it into a recognized international player wit...

In this episode, we sit down with Rahul Yadav , CEO of Paligo , for a practical conversation on leadership alignment - and how to run executive offsites that drive real clarity, trust, and follow-through. Rahul is only a few months into the role, but he’s already implemented a strong leadership rhythm: quarterly leadership offsites, annual full-company gatherings, and a surprisingly effective habi...

In this episode, we’re joined by Roeland Delrue , Co-founder of Aikido Security , the fast-growing application security platform that just became a unicorn in under 4 years.  Roeland shares what it really takes to scale a company at breakneck speed, from going 5× year-over-year, to balancing startups and enterprise in one GTM motion, to raising a Series B with a single goal: becoming “unignorable....

In this episode, we’re joined by Madhav Bhandari , VP Marketing at Storylane , the demo automation platform helping B2B teams show their product before prospects ever talk to sales. Storylane is a profitable, fully remote SaaS with 50 employees, and a clear path toward $20M+. Madhav shares how Storylane broke out of the “race to average” in an insanely crowded martech and sales tech market, not by...

In this episode, we’re joined by Kate Sygrove , Director of Customer Success at Mouseflow , the SaaS platform for website behavioral analytics. Mouseflow is a $10M+ ARR business with 3,500 customers, 51 employees, and a CS org balancing enterprise white-glove with digital CS at scale. Kate shares a practical playbook for one of the biggest CS challenges in SaaS right now: getting heard at the exec...

In this episode, we’re joined by Youssef Hounat , product leader, ex-auditor, and (unexpectedly) freestyle-rap-ready builder of tools for accountants. He went from training at Ernst & Young to helping scale DataSnipper into one of the Netherlands’ unicorns, and now he’s building again as Head of Product at ComplianceWise . We unpack what’s actually changing inside product teams: AI stops being...

In this episode, we’re joined by Jeppe Schytte-Hansen , CEO and Co-founder of Omnidocs , a SaaS company that’s moving fast: €22M+ in revenue, 1,500 customers, 155 employees, and four acquisitions in the last 18 months after bringing in private equity for the first time. Jeppe breaks down what it really takes to turn a steady, profitable SaaS into a buy-and-build platform, from product alignment an...

In this episode, we sit down with Fabian Veit , CEO of Make.com , to talk about what it really takes to scale not just one but two hyperscale SaaS companies - first in a classic enterprise sales-led motion, and now in a PLG + AI/automation world. Fabian shares how Make has 15x’d revenue and grown from ~50 to nearly 400 people, while racing past 100k+ paying customers and aiming for €100M+ ARR, and...

In this episode, we’re joined by Pieter Boon , Co-founder at ImpactPilot , the customer success intelligence platform built for HubSpot. Pieter shares how he’s helping SaaS companies turn their CS orgs into true growth engines, measuring impact instead of activity through a framework called the Impact Driver Methodology. Built on lessons from Google’s 10,000-person post-sales organization, this ap...

In this episode, we’re joined by Jakob Lilholm , Co-founder & CEO at Formalize , the Danish-based compliance SaaS that went from a single-point whistleblowing tool to a multi-product GRC platform used by 8,000+ customers across ~80 countries. Jakob shares how his team timed EU regulatory tailwinds, built whistleblowing software, and then layered products on top, shifting from high-volume trans...

In this episode, we’re joined by Rav Dhaliwal , recovering software exec turned early-stage VC at Crane . A longtime CS leader and board-level advisor, Rav breaks down how AI is reshaping Customer Success, from onboarding and telemetry-driven predictions to agentic workflows, while pushing CS to converge with account management and get far more revenue-centric. We spoke with Rav about what AI shou...

In this episode, we’re joined by Inês Lourenco , VP of Growth at Usercentrics , the privacy-led MarTech company that is powering consent on 2M+ websites & apps across 200 countries for 600k customers.  Inês unpacks how she built a 50-person growth org of cross-functional pods (Monetization & Pricing, Acquisition & Virality, Activation, Partner Experience, CMS Integrations, and Retentio...

In this episode, we’re joined by Peter Sunna (ex-Contentful, Commercetools), now leading product at Kognic , an annotation platform that helps cars “see” via camera & LiDAR for ADAS and autonomous driving. Peter shares why he downplays traditional roadmaps in favor of a company-wide “How We Win” operating system, aligning teams on target segment, differentiation, and the strategic power to com...

In this episode, we’re joined by Frida Ahrenby , CMO at Rillion , the AP automation platform expanding aggressively in the US with a new Austin hub. Frida breaks down how she rebuilt marketing from zero to a lean, 10-person, high-output team, starting with a performance+ops backbone, overhauling content/SEO, and leaning hard into field marketing for CFO buyers, while keeping creativity human in an...

In this episode, we’re joined by Barbara Matthews , Chief People Officer at Remote , the Series C company with 1800 employees across 85 countries building an end-to-end global HR platform. Barbara shares how her team compressed a 6–8 week performance cycle into 48 hours using monthly manager “trend” nudges, lightweight pre-calibration, and AI-generated self/manager summaries, while scaling a trans...

In this episode, we’re joined by Ruan Smit , SEO & Growth leader at Sendcloud , the leading shipping platform helping 30,000+ e-commerce brands connect carriers, print labels, and turn delivery into a competitive advantage. With a blend of technical SEO, AI know-how, and real-world growth experience across agencies, e-commerce, and SaaS, Ruan shares what actually moves the needle when AI is re...

In this episode, we’re joined by Lukas Saari , CEO and Co-Founder of Tandem Health , the AI-driven platform transforming how clinicians and healthcare teams work together to deliver better patient outcomes. By combining customer obsession with advanced automation, Tandem Health empowers providers to streamline workflows, reduce administrative burden, and keep the human touch at the center of care....

In this episode, we’re joined by Marili 't Hooft-Bolle , CEO, Trengo , the AI-powered omnichannel customer engagement platform that unifies messaging across email, WhatsApp, live chat, social media, and more into a single shared inbox, helping teams automate repetitive tasks while preserving the human touch. Trusted by thousands of businesses worldwide, it empowers brands to deliver seamless, deli...