The SaaSiest Podcast

In this episode, we speak with Mick Weijers , Director Customer Success, Channext , the partner marketing engagement platform that scales and measures through-partner marketing and partner engagement. We talked with Mick about the dynamic role of CSMs and how it has evolved into a customer-owning function. We are particularly looking into how CSM compensation models should be structured: - What ar...

In this episode, we speak with Marcus Wennmo , CEO, Eletive , the fast-growing People Success platform that allows companies to measure and increase engagement and performance in their organisation. We talked with Marcus about growing efficiently with their own capital with a strong outbound strategy. We are particularly looking into how they've structured their outbound efforts to success: - What...

In this episode, we speak with Remco de Vries , VP Revenue Marketing, Gainsight , the Customer Success & Engagement platform that has pioneered the CS profession, a powerhouse in the space with an ARR of 200M+ USD and customers all over the world.  We talked with Remco about building engaged communities. We are particularly looking into how you as a SaaS company can secure high engagement in y...

In this episode, we speak with Heta Pirttijärvi , VP Product, Sievo , the SaaS procurement analytics solutions which include: Spend Analysis, Savings Lifecycle, Contract Analytics, Materials Forecasting, and CO2 Analytics which is used by many of the largest enterprise in the world today. We talked with Heta about building products together with customers. We are particularly looking into how that...

In this episode, we speak with Ashley Herbert Popa , Global Director of Product Marketing, Tellent , the Talent Management Suite, that enables People teams to improve the full employee lifecycle with a cutting-edge Applicant Tracking System, CoreHR, and Performance Management Software. Today they empower over 7,000 organizations across 100+ countries with their HR tech solutions We talked with Ash...

In this episode, we speak with David Heinemeier Hansson , CTO, 37signals , who built Basecamp, Hey, and created Ruby on Rails! We talked with David about his decision to leave the cloud. Yes, you read that right, they've moved their offerings out of the cloud setup we all know as standard in B2B SaaS. Here is what we address in this episode:   - What does it mean to leave the cloud? - Why and how...

In this episode, we speak with Evelien Sanders , Global Director Customer Success, GoodHabitz , the learning platform used by companies worldwide to support the personal development of their staff. We talked with Evelien about the setup of a Revenue organization and the role of CS in such a setup.  We are particularly looking into the topic of leadership and process:   - What is the definition of...

In this episode, we speak with Monica Elgemark , CMO, Oneflow , the platform that automates the entire contract process from start to finish, all in one place.  We talked with Monica about her learnings from working with large enterprise companies and which of those learnings we can benefit from in SaaS scaleups.  We are particularly looking into the topic of leadership and process:   - How are in...

In this episode, we speak with Bastian Karweg , CEO, Dealfront , the Go-to-Market Platform giving sales and marketing teams the data, applications, and insights they need to win any European market. We talked with Bastian about his learnings from the merger of two SaaS businesses with each 10M+ Euro ARR and 100+ strong workforces into one unified organization.  We are particularly looking into the...

In this episode, we speak with Jacob Top Møller , Founder, Top Møller Venture & Consult , about MEDDIC and why it has grown so popular in the SaaS industry! In particular, we dig into the inner concepts of MEDDIC and what it really means to run this methodology in your revenue team:   - What does MEDDIC stand for? - How is it different from other sales methodologies?  - Who is it for? - How do...

In this episode, we speak with Bridget Harris , CEO & Co-Founder, YouCanBookMe , the scheduling and booking platform that is fully customizable to each and every customer's needs, with more than 1m users across 100 countries! We talk with Bridget about what it takes to bootstrap a business to a scale-up with millions in ARR - particularly looking into the challenging and rewarding elements of...

In this episode, we speak with Nils Vold , Partner, Verdane , the equity investment firm that partners with tech-enabled and sustainable businesses based out of Europe to help them reach the next stage of international growth! We talk with Nils about how this latest disruption in tech, Generative AI, will impact the B2B SaaS world - particularly looking behind the short-term AI hype to understand...

In this episode, we speak with Osen Akkemik, Senior Director Customer Success, Genesys , the all-in-one Experience as a Service Platform that manages billions of of interactions for organizations in more than 100 countries - a true global leader in its space! We talk with Osen about how to keep the CS team motivated, energized, and incentivized - particularly what methods they are using to keep st...

In this episode, we speak with Marie Ahlberg , CFO, Quinyx , the all-in-one Frontline Platform that helps over one million workers keep track of their daily schedules for a better work-life balance, trusted by enterprises worldwide. We talk with Marie about the role of the CFO - particularly how the role and responsibility evolve as the business evolves! Topics that are being addressed in this epi...

In this episode, we speak with Nick Mehta , CEO, Gainsight ,  the Customer Success & Engagement platform that has pioneered the CS profession, a powerhouse in the space with an ARR of 200M+ USD and customers all over the world.  We talk with Nick about churn, logo, and client retention - particularly what preventive actions you can put in place to secure success and minimize the risk of churn!...

In this episode, we speak with Andreas Fabricius , Co-CEO & CCO, Playable ,  is a platform that powers over 650 global brands designed to build playable marketing activities that drive engagement with a brand’s products and services We talk with Andreas about handling the ups and downs in a growth journey,  particularly how they handled a tough period for the business to eventually come out on...

In this episode, we speak with Emma Aidanpää-Salmi , VP Customer Success, Relex Solutions , the unified supply chain and retail planning platform that helps retailers and consumer brands sell more and waste less, with 100m+ in ARR and a leader in its space. We talk with Emma about the evolution of the CS discipline and how this new setup of CS teams best brings value to an organization! Topics tha...

In this episode, we speak with Stine Mangor Tornmark , CEO & Co-founder, Openl i, the compliance platform that helps its customers scale their privacy efforts and get on top of their vendors. We talk with Stine about how she one day had an epiphany, while in the audience at SaaSiest, to do Community-Led growth, and how that changed everything! Topics that are being addressed in this episode ar...

In this episode, we speak with Hélène Hulthin Hagnéré , Founder, SCHHH , a Customer Success consultancy supporting organizations to transform their CS journey. We talk with Hélène about all things CS and specifically Win-backs! Topics that are being addressed in this episode are:   - What is a win-back - Why would you not want to save customers - How do you recommend setting up a CS org for best t...

In this episode, we speak with Katrine Rasmussen , CMO, Pixelz , a post-production platform for brands, retailers, and photo studios across the globe. Combining AI, automation, and the skills of photo retouchers, they are helping some of the world's most renowned brands get images on-site faster  We talk with Katrine about the role of Event Marketing in your ABM strategy. Topics that are being add...

In this episode, we speak with Linda Souza , Founder, 42muses , the marketing leader and GTM advisor with over 20 years of experience building and scaling high-growth tech startups from seed to exit. We talk with Linda about how brand archetypes and how they impact the operations of a SaaS company. Topics that are being addressed in this episode are:   - What are brand archetypes - Do they really...

In this episode, we speak with Vigleik Takle , CEO, Simployer , the all-in-one HR tech platform with more than 15000 customers serving over 1.2m users.  We talk with Vigleik about how companies can avoid missing the opportunity to enable and maximize the potential of their existing pool of staff, rather than just focusing on developing new hires. Topics that are being addressed in this episode are...

In this episode, we speak with Karl-Fredrik Lund , CEO, Papirfly Group , the all-in-one brand management platform that empowers everyone working within your business to create brand-perfect collateral, using pre-approved templating aligned to brand guidelines. We talk with Karl-Fredrik about the real work that happens after the M&A contracts are signed. Topics that are being addressed in this epis...

In this episode, we speak with  Sigrún Gunnhildardóttir , CPO, AGR , the demand and supply chain software out of Iceland helping businesses manage their supply chain. We talk with Sigrún about the process and the transition, going from On-Prem to SaaS, particularly from a product perspective. Topics that are being addressed in this episode are:   - What are the driving factors in this decision  -...

In this episode, we speak with Viktor Underwood , CEO, Quickchannel , the all-in video platform for streaming, recording, and web-tv solutions. The solutions offer organizations to create, record, manage, and stream videos such as educational material, seminars, meetings, company events, or internal- and external presentations We talk with Viktor about the process of merging with your competitor,...