The REI Marketing Weekly with Josh Culler

If you're going to stand out as a house buyer in your market, you're going to have to establish credibility with sellers, period. No doubt that in a day and age of instant information with the internet, sellers are able to look you up with a few clicks and determine if you are the house buyer that they will go with or not.   Connect with Chris: www.helpinghomesrei.com.

In today's market conditions, if you want to stand out from the crowd, you have to build a localized brand that sellers see everywhere! Adrien Chabot with Region Home Buyers has spent a lot of time and effort building his house buying brand in order to stand out from the competition.

When using PPC ads for your real estate business, normally it's a 50/50 split between investors having success with it and not. PPC is a very delicate platform to drive leads but can be very powerful if you know what you're doing! Chris Kelly talks to us about what he's doing to drive leads and close deals using PPC!

Optimizing your marketing and content marketing in order to drive leads to your website can be a challenge especially if you're in a primary market and have a lot of competition. Trevor Mauch, CEO of the well-know Carrot websites, talks to us about optimizing your site to be as efficient as possible to bring in organic leads!  Check out Carrot: carrot.com

If you're marketing to bring in a massive amount of leads, then you're doing it wrong. Focusing on the quality of your leads is doing it right. My good friend Jeremiah Dalton out of Long Island talks to us about how he's optimizing his marketing in order to bring in quality leads and get more bang for his buck in his marketing efforts.

Most real estate investors are great the real estate side of their business but are mediocre at the marketing which we all know is one of the most important elements of your business. Matt Andrews, rockstar marketer sheds some light on why the fusion of real estate and marketing and how to bring them together.

Did you know that when you run any kind of interruption marketing to your target audience, that at first, you're only having a one-way conversation? So how much of a role does communication have in your marketing? Patch Baker talks to us about how you should communicate with your target audience! Connect with Patch! https://patchbaker.com/

Marketing is one of the components that most real estate investors try to do all on their own, and even though you may need to start off that way, eventually the only way to grow and scale is to delegate and automate your marketing! Tony talks about how he's done that with his business living in San Diego but operating in Kansas.  Shoot me an email! josh@cullermedia.com Connect with me on Fac...

The truth in marketing is nothing is ever going to be important including your messaging. Far too many investors focus on perfecting their messaging and draw attention away from things that actually bring ROI to the business. Connect with Mike! http://mikesimmons.com/

One of the toughest things to do in marketing is positioning yourself as the "go-to" in your space. When it comes to buying and selling houses, being the authority is extremely important. We bring on Ryan "Rotty" Garcilazo to talk about building your brand and become the authority in your market.  . Connect with Ryan! Website: http://therehabdepot.com/ Instagram: https://www.instagram.com/leg...

Building a reputation has taken many forms over the past several centuries, but in a day in age of instant information in our hands, building a digital reputation is the most vital piece of your marketing. The way to do that is through content, and Greg Dickerson is a great representation of how to make that happen!  Connect with Greg: https://www.dickersoninternational.com/

List stacking is a term heavily used in the real estate investing space, specifically in marketing, but sometimes that term is actually misused. Robert Syfert from RealEstateInvestor.com joins us to talk about the true definition of list stacking and how to utilize lead stacking to get the best leads possible which means more efficient marketing for your real estate business.

If you've ever thought about wholesaling real estate, the thought of wholesaling virtually has probably passed your way. Marketing to bring in leads for your virtual wholesaling business can be challenging especially because most of the time "virtual wholesaling" means that you're marketing in a market that you don't live in. Haim Mamane lives in Isreal and runs his wholesaling business in norther...

Sam is part of an incredible operation with the FasterHouse Buyers' Club & FasterFreedom along with Bryan Schroeder & Lucas Walls On this show we're going to be talking about how Sam and his team are able to bring in leads through Facebook and how that impacts their SEO strategy.  Check out show notes for this podcast: https://reimarketingweekly.com/ Shoot me an email! josh@cullermedi...

Closing over the phone is a pretty big deal especially in the conditions of the market today, but what are thing that you need to know in order to do this effectively?   We have on the show Christian Marin out of the Orlando market to talk about how he has his real estate business set up to close 100% over the phone!

Kris Ontiveros is an absolute rockstar when it comes to adjusting his marketing strategies in different markets and different conditions of those markets. . On this episode, I have Cashflow Kris break down what marketing he's doing and how he's adjusted his marketing during these strange times. Kris also operates in Phoenix and Cleveland which are completely different markets, so he also tells us...

Understanding the journey that your customer takes is a vital piece in your marketing that very few business owners pay attention to. . You ae going to be blown away by this interview with my buddy Nick Coats talking about marketing during your customer's journey through your REI services! Connect with Nick! https://www.sawtoothmediagroup.com/

If there's one thing about marketing that rings true is that not all marketing works in every market. If you're in a primary market, what you're doing there to real leads in isn't necessarily going to work in a secondary or tertiary market. Tag Thompson operates his real estate business in multiple different markets, so on this episode, I'm having him talk about the different marketing his does wi...

Many real estate investors attempt to run PPC and Facebook ads but are often met with little to no returns on their spending. The reality is that running ads isn't the same as sending a direct mail campaign. There are nuances that are required in order to build an ad campaign correctly and generate results. . I bring on Jeff Rappaport & Rebecca Jensen to talk about how they are getting results...

Many real estate investors know about using virtual assistants and a lot of businesses use them, but have you ever thought about using them for marketing? Marketing is a very intricate part of your business but has to be done, but done consistently and done well. So how exactly can you strategically outsource your marketing to a virtual assistant? I'm happy to have my friend Robert Nickell, CEO of...

With over 20 years of experience in the real estate investing industry, Paul Lizell has been through multiple market cycles as well as changed his business model. So how can you keep your marketing in line with your business with so many changes? Paul gives us the strategies he implements when changing his marketing and how to use the market to guide the direction.

If you've ever wondered where sales and marketing cross over with each other, well here's your answer. The conversion process (follow up) mostly gets put into the sales funnel, when in reality, it's a lot more marketing than anything. Understanding the journey that a lead takes in order to make them convert, is something not a lot of real estate investors think about. Dan Schwartz, CEO of Investor...

Pivoting your marketing isn't something that should happen often, but is needed during certain times. Stinson Bland out of Dallas, one of the most competitive markets in the country tells us how he's able to decide when to pivot has marketing strategies and how to make the transition without imploding your business. . Check out reimarketingweekly.com

“Branding is all about the relationship between you and your customers, and what does that relationship entail? Well, one, you need to understand them better than they understand themselves.” . Let's talk about building a brand in the real estate investing space! We have the Brand Doctor himself, Henry Kaminski to talk about building equity in your brand by making connections with your target demo...

"If you're a true marketer, then you are pretty good with your KPI's and know the ROI on your marketing." Steve Trang is the host of the Real Estate Disruptors podcast and runs a lean and mean operation in the Arizona market. On this episode we have Steve talk about how he has kept his marketing lean and mean by measuring the ROI of his marketing channels with good KPI's.