The REI Marketing Weekly with Josh Culler

You're about to find out about the best-kept secret when it comes to a specific demographic to market to for motivated seller leads! Phillip Vincent talks to us about "Mom's House," his program that bring a new way to market to the most motivated sellers you're ever going to find!

YouTube is a platform only for influencers! Wrong!!! If you're an active real estate investor, doesn't matter if you wholesale, fix and flip or buy and hold, YouTube is a place you should be pushing hard.  Michael Zuber talks about the millions of dollars raised, hundreds of deals, and invaluable relationships that YouTube has brought him!

You could be a master at marketing, but if your target seller doesn't know, like, and trust you, you'll get nowhere. Understanding this concept is vital if you're going to establish any credibility or authority in the marketplace! Brian Trippe talks to us about how he's leveraging this concept in his marketing. 

One of the easiest ways to put yourself out of business is to waste money in your marketing. It's not always as it seems though. With Andrew Newlon, he started running a crazy amount of marketing dollars to drive motivated sellers from 10+ marketing sources. That brought an incredible amount of leads in! The problem was that his business and sales process on the backend wasn't set up to funnel all...

We've talked a lot about video content marketing for real estate investors lately, but how about hearing from one of the largest house buyers in all of Kansas City?! Marck de Lautour runs a real estate turnkey business that buys both from direct to seller and from other wholesalers. On this episode, we take a trip into his office to talk about how he is leveraging video content to push their marke...

Video marketing is a massively underused marketing channel in many real estate investing companies. Video isn't always the piece of marketing that converts the lead, but it's often what gives the credibility to push the lead through the funnel. In this first solo episode with Josh, we dive deep into how real estate investors should be utilizing video marketing.

A major downfall that most real estate investors have is their sales and follow-up process not being prioritized. How do you expect to close a deal over your competition if you can't follow up with your leads?! Tiffany and Josh High have mastered this process and come on the show to give us insight on how they've built these processes out in their business.

So you're an active real estate investor that just wants to do the business and not be an influencer in any way. You don't have a coaching program, mastermind or courses. So should you be an "influencer" of any kind? Brian Snider with Simple Wholesaling talks to us about how their podcast directed towards active wholesalers in Indianapolis is crushing it with bringing them deals!

Every real estate investor has heard of partnering with realtors and most have even done it, but Eric Brewer brings us a different method to approach this strategy. Our sellers have evolved and no longer respond the way they used to, to our marketing. Because of that, a new approach must be taken!

Tested through the age of time, referral marketing is the most timeless marketing channel possible! So is it possible to streamline and build on top of? Corey Reyment runs a large real estate business and his primary source of deals is referrals! In this episode, he talks about the strategies he implements to make that happen.

The concept of omnipresent marketing by nature means that you put out marketing EVERYWHERE. But the more important factor is putting marketing everywhere that your target demographic is! Austin Deraaff talks about how in his competitive New York market, he is able to be omnipresent by putting out marketing in relevant places.

Marketing makes the world go round, but what most business owners do is just spend money and have no idea where it's going and how much is going out. David Richter with Simple CFO Solutions gives us the rundown of creating a healthy budget for your real estate investing business and how to measure the roi along the way.

One of the best ways to get deals as a real estate investor is to build relationships with wholesalers. Wholesalers will do all of the upfront work on the marketing and finding the deals, all you need to do is train them on what you're looking for! Viktor Jiracek has been on both sides of the real estate industry and talks to us about how he makes this synergy work.

Are tv ads still a viable option for a marketing channel for you REI business? We bring on Brian Snider from Simple Wholesaling out of Indianapolis to talk about the strategies they are implementing with running tv ads. We talk about the do's and don'ts and some of the foundational pieces to understand about this marketing channel!

Cold calling seems to be more of a hot topic than ever for real estate investors lately. Because of this, it's very apparent that many investors are doing it all wrong. So what is the proper way to operate your cold call marketing? Gavin Timms with REI Network comes on the show to discuss his strategies when it comes to cold calling.

Ever tried to master SEO for your REI business? Most every investor has but fell short due to lack of strategy, knowledge, and execution. How about in 2 of the most competitive markets in the US? Cristina Kudlock has established incredible SEO strategies within the LA and Pheonix markets and comes on the show to talk about what she's doing with her SEO to bring in quality leads.

Acquiring data for your real estate marketing is not enough. Texting, cold calling, mailing with that data is not enough! What more can you do to get more mileage out of the precious data you buy for your business?  Justin Colby hops on the call to talk about how he's leveraging his data to get the best results.

Facebook marketing isn't as easy as most people make it seem. There are quite a few things you have to do in order to run a successful campaign both on the back end and front end. Understanding the foundations of a good Facebook marketing strategy is vital for you to drive leads and close deals efficiently. Stephanie Betters joins us to give us all of the things we need to know in order to optimiz...

Motivated sellers may not know it, but they want to work with people they know, like, and trust. So how do you achieve that BEFORE talking money? RJ Pepino and his partner Dave Payerchin operate one of the top real estate investing businesses in the country and acquire hundreds of deals every year, and RJ is on to talk about how they leverage reputation building to lock down deals.

PPC is a very tough marketing channel to utilize and utilize correctly, but if you have the foundations of a good PPC campaign, then you may yet see success. Understanding human behavior, organizing data, and retargeting your leads are all things most real estate investors don't learn, but are much needed to do PPC right. Ryan Clark has an extensive background in running PPC marketing and continue...

Google's platforms including PPC, SEO, Google My Business, YouTube and several others, have had sort of a bad reputation with real estate investors due to the high cost per lead. The truth is, if you get a massive ROI on your marketing dollars that go to Google's platforms, wouldn't you go harder at that? Brad Woodall out of Atlanta has built the majority of his real estate business off the back o...

Rockstar virtual wholesaler Lauren Hardy has been in the real estate industry for 8 years and has seen massive shifts in her marketing techniques over time, including running her wholesaling business virtually from California, to invest in the midwest. So how does a successful wholesaling business run their marketing in such a massively different market? Lauren lets us in on what she's currently d...

Marketing has so many different elements to it, but unfortunately in the real estate investing community, the relationship-building side of marketing is often overlooked. The reality is the relationship marketing is one of the easiest, most cost-effective marketing methods you could do. Nathan Brooks, CEO of Bridge Turnkey Investments out of Kansas City, talks to us about how he's doing zero direc...

If you're struggling with the concept of "branding" and what the true essence of that is, then listen up. Branding isn't colors, logos, or fonts. Is so much more than that. Branding is also your reputation. Sharon Vornholt drops some huge value on us about how sellers actually make their choice on who to sell their house to.

SEO tends to be a marketing strategy that few investors successfully execute and get leads from, but it's one of the most powerful marketing channels out there if you can do it right. Brett Iwanowicz out of Rochester, NY gives us his secrets on the strategies he uses for SEO!