The REI Marketing Weekly with Josh Culler

In this episode of REI Marketing Weekly , I’m joined by Benmont Locher, co-founder of Ramp REI, for a deep dive into the most overlooked competitive edge in real estate investing: your brand. We unpack how building a recognizable and reputable brand can eliminate seller resistance before the conversation even begins—and why generic, “We Buy Houses” marketing just doesn’t cut it anymore. Benmont br...

In this episode of RE Marketing Weekly , I share a live training where I walk through how to build a sustainable content machine that drives leads consistently—without burning out. This is for real estate investors who are tired of posting sporadically with little return and want a repeatable system that builds momentum over time. I cover why content marketing is more essential than ever in the ag...

In this episode of REI Marketing Weekly , I sit down with Joe Cipollini, co-founder of The Ramp Skills Academy, to have the no-fluff, tough-love conversation that real estate investors desperately need right now. If you’re struggling with inconsistent closings, underperforming lead pipelines, or a sales team that feels out of sync, Joe breaks it all down—why it’s happening, what you’re doing wrong...

Back by popular demand, my good friend Tony Javier, CEO of 10X TV, joins me again on the show! In this episode, we go beyond just talking about TV ads — we dive deep into the power of consistency and strategic omnipresence in your real estate marketing. Whether or not you’re currently using TV or radio, this episode is packed with insights that will help you better understand how to structure your...

In this episode of the REI Marketing Weekly, I’m joined by Jessey Kwong from Pebble REI for one of the most refreshingly honest and strategic conversations I’ve had on the show. We break down why direct mail is still thriving for investors who know how to niche their messaging, personalize their approach, and pair mailers with other marketing channels. Jessey shares data-driven insights from his p...

In this episode of The REI Marketing Weekly , I sit down with Noah Parks from Bateman Collective to dive deep into how AI is transforming search—and what that means for your real estate investing business. If you’re wondering how sellers will find you a year from now, this conversation is your playbook. We explore the current landscape of AI-driven search tools like ChatGPT and Google’s AI Max, an...

In this episode ofthe REI Marketing Weekly , I sit down with Micah Nicholes, CEO of US Lead List, to dig into one of the most nuanced and emotionally charged niches in real estate—probate leads. Micah brings a wealth of insight on how to approach these leads with empathy, how to navigate emotionally complex situations, and why probate deals often yield some of the largest spreads in the business....

In this episode, I’m joined by my good friend Jason Seward, CEO of 608B Capital, for a candid conversation about the power of personal branding—especially if you’re in the real estate game or just starting to build your business presence. We dive deep into Jason’s journey of transitioning from a corporate career to becoming a full-time real estate investor and how he leveraged social media to buil...

Video content marketing is one of the most powerful tools for growing your business, but it’s not just about making videos—it’s about having the right mindset. In this video, I’ll break down what video content marketing really is and how it helps you connect with your audience, build trust, and drive results. We’ll also dive into the mindset you need to create consistent, impactful content that gr...

Is your marketing not getting the results you want? In this video, I’m breaking down the top 3 reasons your content marketing might be failing and sharing actionable steps to get it back on track. Learn how to identify common mistakes, refocus your strategy, and start driving real results with your marketing efforts! Key Talking Points of the Episode00:00 Introduction01:27 Personnel05:39 Expectati...

Recycling your video content for social media can save you time and maximize your reach—but is it always the right move? In this video, I’ll break down the pros and cons of repurposing your content, when it works best, and how to do it without losing quality or engagement. Learn how to make the most of your videos and keep your social media strategy fresh and effective! Key Talking Points of the E...

If you’re a real estate investor looking to scale without sacrificing your lifestyle, this is the episode for you. I sat down with my good friends and clients Jon & Amy Nolen from Oklahoma City to talk about how they built a highly profitable real estate business that aligns with their family-first values—and why more deals don’t always mean more money. We dig into how they transitioned from h...

Hooking your viewers from the start and wrapping up with a strong close can make all the difference in your social media videos! In this video, I’m breaking down why nailing the intro keeps people from scrolling past, and how a solid ending gets them to take action—whether that’s hitting follow, sharing, or coming back for more. Let’s make sure every video you put out leaves an impact! Key Talking...

Did you know that you don’t necessarily have to spend money on ads to monetize your content? Running ads is one sure-fire way to get your social media content monetized but there are more organic ways too, some that you can even start doing on the very first piece you put out on the internet. Watch this video to learn how to monetize your social media content and why you should be focused on doing...

If you’re tired of the constant grind of cold calling, direct mail, and paying out the nose for Facebook ads, this episode is going to hit different. I sit down with my good friend Paul Myers out of Augusta, Georgia—someone who’s absolutely crushed it in real estate investing by leaning hard into relationships and authority-building, instead of chasing every lead through paid marketing. Paul has g...

Feeling uncomfortable on camera is natural, but overcoming this fear is essential if you want to leverage video content effectively for your business. Embracing the camera allows you to show up authentically, helping you connect with and reach the people you want to work with more powerfully. Watch now to learn how to get over the fear of being on camera for your video content and why it’s crucial...

In this episode, we dive deep into GEO (Generative Engine Optimization), a critical strategy for getting your real estate business ranked in AI-powered searches. Bryan Sekine, an SEO expert with years of experience, joins the show to discuss how AI tools like ChatGPT and Gemini influence search rankings and what real estate investors must do to get their business featured in AI-generated responses...

Wondering how many videos you should post on social media for organic content marketing? In this video, I’ll walk you through how to identify the right posting frequency for your brand and the key factors to consider before making a decision. Learn how to find the balance that keeps your audience engaged and drives real results for your content strategy! Key Talking Points of the Episode00:00 Intr...

If you’re still relying solely on traditional SEO to attract motivated seller leads, you might be falling behind. In this game-changing episode, I sit down with Matt Bigach, co-founder of Nexus Homebuyers and Reibar Marketing, to dive deep into Generative Engine Optimization (GEO) —the next evolution of search in the age of AI. We break down how AI-powered search tools like ChatGPT, Perplexity, an...

Marketing on social media is one of the best ways to reach your target audience, build an online presence, and establish your brand’s reputation. We all know that we need to do it, but many entrepreneurs still struggle with the creation and consistency of content because they do not have the right processes in place. Watch now to better understand the impact of consistently putting out content for...

In this episode of The REI Marketing Weekly , I sit down with Ian Horowitz, a former firefighter turned real estate investor with a nine-figure portfolio . Ian reveals how content marketing, credibility-building, and strategic networking helped him raise millions in private capital and scale his business. We discuss why authority matters in real estate investing , how to use books, podcasts, and s...

Video content is one of the most effective types of content you can use for organic marketing, but do you know how to maximize it? Most people do not and that’s perfectly normal, but if you’re serious about leveraging your video content for organic marketing, you need to be familiar with the right way to structure it. There are 3 essential pieces for every video that you need to nail down if you w...

If you’re a real estate investor looking to sharpen your cold calling skills, this episode is packed with insights you won’t want to miss! I sit down with my good friend Jennifer Steward, a cold calling expert with nine years of experience in the space. She’s trained by some of the best in the industry—John Martinez, Jerry Green, and Brant Daniels—and she knows exactly what it takes to get people...

Defining your target demographic is the foundation of any successful marketing strategy. In this video, I’ll walk you through the key steps to identify and understand your ideal audience so you can create a marketing plan that drives real results. Learn how to pinpoint who you’re speaking to, tailor your content to their needs, and build a strategy that helps your business grow effectively! Key Ta...

If you’re a real estate investor struggling to balance multiple marketing channels or unsure how to optimize your ad spend, this episode is a must-listen. I sit down with my good friend Brian Snider , a real estate marketing expert from The Collective Genius , to break down the essentials of building a stable and scalable marketing strategy . Brian introduces the three-legged stool analogy, explai...