The REI Marketing Weekly with Josh Culler

When you’re creating content for marketing, you have to keep in mind that if you focus on relevance and authenticity, you will attract the right people. This is what many entrepreneurs struggle with because they think it needs to be a massive production and focus on irrelevant details, but that’s not the case. Watch this video to learn how authenticity can create relevance in your content and what...

If you’re a real estate investor constantly hearing “no” from sellers, remember—according to today’s guest, Derek Dombeck—“no” just means not yet. In this episode, we dive deep into the art of handling seller conversations, overcoming objections, and closing deals with confidence. Derek, a seasoned real estate investor with over 20 years of experience, shares powerful negotiation strategies, the p...

If you’re a real estate investor using or considering text message marketing, this episode is a must-listen. I sit down with Michael Bartolomei from Launch Control , a powerful texting platform built specifically for real estate investors. We dive deep into the best practices for text message marketing , compliance concerns, and why the term “text blasting” should be left in the past. Michael shar...

Ever feel like you’re making money in real estate but still feel broke? In this episode, I sit down with my longtime friend David Richter from Simple CFO Solutions to tackle one of the most overlooked yet crucial aspects of running a real estate business: financial management. David shares insights from his book, Profit First for Real Estate Investors , and breaks down how to implement systems tha...

Welcome back to The REI Marketing Weekly ! In this exciting start to 2025, host Josh Culler unpacks the secrets of social media and content marketing for real estate investors. Drawing from his recent presentation for the Collective Genius mastermind, Josh reveals practical strategies to generate motivated leads and establish a powerful brand presence. This episode is a must-listen for both beginn...

If you’re struggling to build trust with sellers in a crowded market, this episode is for you! I sit down with Nathan Payne, an expert real estate investor and coach, to discuss a game-changing strategy: disqualifying your leads . While it may sound counterintuitive, this approach helps you establish genuine trust, stand out from the competition, and ultimately close more deals. Nathan shares his...

In this episode of REI Marketing Weekly, we’re diving deep into the world of note investing with Nathan Turner, widely known as “The Canadian Note Guy.” Whether you’re a seasoned real estate investor or someone curious about unique investment strategies, this conversation is packed with insights. Nathan shares his 15+ years of experience in real estate, discussing his transition from fix-and-flip...

Are you a wholesaler looking for fresh ways to find buyers for your deals? Or maybe you’re intrigued by creative finance strategies like wraps? In this episode, I sit down with Phillip Louden, an expert in creative finance and wraps, to uncover his innovative approach to finding buyers and scaling a real estate business. Phillip shares his journey from wholesaling to building a thriving business t...

In this insightful episode, we sit down with Brad Chandler, a seasoned real estate investor and marketing expert with over 21 years of experience and $30 million spent in marketing. Brad shares the hard-earned lessons and mindset shifts that have transformed his approach to both business and life. This episode dives deep into the often-overlooked relationship between your marketing strategies, bus...

Ready to take your real estate business to the next level? In this episode, we dive deep into the nuances of marketing and sales delegation for real estate investors. I’m joined by my friend, Matt Paxson, a seasoned real estate professional with over 15 years of experience in the industry. Matt has seen it all—from scaling his business from a few deals a month to managing a high-volume operation,...

In this episode of REI Marketing Weekly, I sit down with Jaren Barnes from Land Maverick Society to dive deep into the art and science of land investing. Jaron unpacks his strategic approach using the 80/20 principle, revolutionizing how to market and close deals efficiently. We discuss the importance of focusing on what truly drives results and how applying the 80/20 concept can make you unbeatab...

In this episode, we dive deep into an often-overlooked marketing method: TV advertising for real estate investors. Tony Javier, a seasoned expert in utilizing TV ads to generate motivated seller leads, joins me to shed light on why this “old-school” marketing channel still packs a punch, especially for certain demographics. If you’re skeptical about TV’s effectiveness or think it’s too costly, Ton...

In this episode of REI Marketing Weekly , I sit down with Rob Swanson, CEO of FreedomSoft, to dive into the world of direct mail marketing for real estate investors. Rob shares the cutting-edge strategies his team has developed to innovate direct mail, using data to fine-tune targeting and improve lead conversion rates. We discuss how traditional direct mail can still drive results when approached...

In this exciting episode of The REI Marketing Weekly , I sit down with my good friend, Clifford “The Cowboy Closer” Walker, a real estate investing pro known for his unique approach to cold calling. We dive deep into the power and persistence of cold calling in today’s market. Clifford shares why he still believes in this old-school tactic despite the industry’s shift away from it, and he offers a...

In this episode of REI Marketing Weekly , I sit down with my good friend and real estate developer, Daniil Kleyman from Richmond, Virginia. Unlike the typical wholesaler or fix-and-flip investor, Daniil focuses on larger real estate developments, which leads to a unique approach to business and marketing. We dive deep into how he secures his deals without traditional marketing methods, relying ins...

In this solo episode, I dive into the essential strategies for repurposing your long-form podcast and video content for social media. Whether you’re in real estate, wholesaling, property management, or any other business, creating engaging social media clips from your larger content can help boost your online presence and attract more leads. I share practical tips on how to craft a strong hook, ma...

In this episode of REI Marketing Weekly , I’m excited to be joined by Chris Logan, an expert in virtual wholesaling. We dive into a strategy that can revolutionize your real estate wholesaling business: finding the buyer first. Chris shares his approach, which simplifies wholesaling by focusing on building a strong buyers list before chasing deals, a method called reverse wholesaling. He outlines...

Are you ready to learn the top real estate marketing strategies from one of the best trainers in the industry? In this episode, I sit down with my good friend Brent Daniels, also known as Mr. TTP (Talk to People), to break down the core principles of real estate marketing that every investor should know. Whether you're into wholesaling, buy-and-hold, or multifamily, Brent’s simple yet powerful fra...

In this episode of REI Marketing Weekly , we dive into one of the most critical yet often overlooked components of real estate investing—follow-up. I’m joined by my friend and experienced investor, Brad Bowen, who invests across the country, operating from California while focusing on the Jacksonville, Florida market. Together, we explore how effective follow-up can make or break deals, especially...

In this episode, we dive into a key aspect of creating impactful video content: scripting. As a real estate investor or a business owner looking to leverage video marketing, you’ve probably asked yourself, "Do I need a script, or should I just wing it?" In this solo episode, I share insights from working with over 250 real estate professionals and filming more than 10,000 videos througho...

In this episode, we dive into the world of seller finance deals with Wyatt Reed, a seasoned real estate investor and expert in creative financing strategies. Whether you’re a seasoned investor or just starting out, Wyatt shares unique insights into how seller finance leads differ from typical motivated seller leads and why this could be a game-changer for your business. We discuss innovative marke...

In this episode, we dive deep into the world of branding and social media marketing with my good friend Eric Brewer, a seasoned real estate investor and creative marketer from York, Pennsylvania. Eric shares his journey of leveraging social media and unconventional marketing tactics to build a strong brand for his business, Integrity First Home Buyers, in one of the most competitive real estate ma...

In this episode, we dive into the essential question for content creators, especially real estate investors: “Where should I film my video content?” Whether you're looking to attract motivated seller leads, market to other wholesalers, or raise capital, I break down the most effective strategies for selecting filming locations that resonate with your target audience. Forget expensive studio se...

In this episode, we dive deep into the ever-changing landscape of marketing for motivated seller leads with Chris Prefontaine, co-founder of Smart Real Estate Coach. Chris shares invaluable insights into navigating the latest trends in real estate marketing, from leveraging creative financing to optimizing strategies with virtual assistants. We discuss the evolving role of Facebook ads, the impact...

In this episode of REI Marketing Weekly , we dive deep into the power of organic content with my good friend Daniel Martinez, co-founder of HiveMind. We explore whether podcasting, YouTube, and other organic content can realistically generate leads for your real estate business. Daniel shares his unique approach to leveraging his podcast, The Hive With Us , specifically in the land investing niche...