The Recruitment Marketing and Sales Podcast

The incredibly powerful thing about marketing automation is that it can be utilised in so many areas of your business. To get you started, I am going to share five of them here.      1. Brand Awareness “Nobody knows about us. We need to stand out more!”  I feel your pain.  People won’t use your recruiting service unless they know who you are and understand how you can solve their problems. One of...

Automating your marketing will make you more money: period.    It saves you both time and resource. Finally, SME businesses can compete thanks to A.I. and the amazing tech stacks we can all buy at a fraction of the cost they were only a few short years ago.   So here are three critical benefits you will receive when you automate your marketing.     1. Marketing Automation Allows You to Compet...

We are continuing our series on social proof, and today we’re discussing testimonials. How you can set them up and what you can do with them, which I’ll lead onto in a second.   Excuse any weird typos, as this is a direct transcription we have had created for you.   But first, if you haven’t downloaded our marketing checklist then, you’ll find it  here.  There are 30 questi...

I wanted to share today’s topic about social proof with you because it has been an ongoing conversation with our clients recently.  [Excuse any weird typos as this is a direct transcription we had created for you.]I know that many of you will be thinking about leveraging your marketing as you move towards the end of the year.    What are you missing; possibly this piece?   I wanted to talk a...

Today we’re going to talk about all things LinkedIn marketing. It still fascinates me that more recruiters do not leverage LinkedIn as a fantastic marketing platform. If you would like some more ideas around social media, then we have a great report that you can download. The only cost is your email address. If you go along to superfastrecruitment.co.uk/smm, we’ve put together a report...

Today we’re discussing trends; and important trends that will mean massive growth for you if you just take some action on them. Often, people will look at B2B and B2C marketing principles and what will work in their business. The recruitment and staffing sector are unique because there are elements of both present. A couple of weeks ago, I recorded a podcast around why perhaps you’re n...

Today we’ll be exploring more creative ideas for our marketing campaigns.   So let’s look at the world of e-commerce for our next marketing idea. [This is a direct transcription for your benefit, so excuse any typing errors!]   We have just moved house, and as you do, when you move somewhere, you want to enjoy yourself and invite people over to have a look around…….  And you might go a...

Today’s podcast is all about candidates and where they have all gone, and a few logical things that you need to start considering when it comes to your approach with candidates. Now, we’re going to get into that in a second. [As usual, this is a transcription for you, so excuse any strange typos.]   If you’re new here, welcome. Great to have you. We have many podcasts that you ca...

Today we are talking about some elements that might be missing from your website. Now we’re in a fascinating market at the moment. We have some clients who have no problems getting candidates, but they don’t have clients.    And we’ve got the converse happening as well where some of our clients have loads of clients, but they’re struggling to get candidates. So, whichever c...

Hi there, everyone. This is Denise from The Recruitment Marketing and Sales podcast. Welcome to today’s episode, which I hope will be useful for many of you. We often get people emailing about marketing, about working with us and about how our program actually could deliver results for them? So I thought it would be a good idea because often, at this time of year, people start to think, &#82...

Today, this podcast is tinged with some sadness.    Last week we lost the Superfast Staffy. Regular listeners will know that she has been my constant companion over the years. She probably appeared on 95% of podcasts;  she’s  been sitting in her little bed behind me.  She’s  been battling for a couple of years with back problems, but the last couple of months, unfortunately, she’...

You can never have too many marketing strategies. Marketing is all about creating demand for your recruitment product or service.   Marketing does not always work straight away! And there are specific ideas that work better in some sectors than others.   As we head to the middle of the business year in one part of the globe and the end in another, it is always logical to review what is working and...

When people start working with us in our various programmes, particularly  Superfast Circle , one thing that they often find is that they’re getting business from past clients that they had completely forgotten about and had dropped off their radar. Now, because of all the strategies  they’re  implementing, they reconnect with them all again.   [By the way, this is a direct transcripti...

Today we are having a look at those back-to-basics type things that you might have forgotten about.  This is a direct transcription ,  by the way ,  so excuse and typos.  If you are in a situation where business  is not  coming quite as rapidly, or  you’re  not finding the candidates you want, I suggest listening to this podcast.  We are  going to give  you  ideas around some fundamentals th...

Let’s talk about nurturing  our client and candidate  groups.  [By the way ,  this is a direct transcription ,  so excuse any crazy typos.]     Content is something we are known for here at Superfast  as we have  been writing content for clients in the recruitment and staffing sector around the globe for years.    Our prospects and subscribers often ask u s ,  what sort of content do I need?...

Welcome to episode 286 of the Recruitment Marketing and Sales Podcast. I’m your host, Denise Oyston , and t oday is the final  training  podcast in our series of masterclass recordings.    We’ve covered bouncing back and bouncing forward . We’ve talked about how to launch a new product or service, and finally, I want to share one of our most popular masterclasses last year, which...

Welcome to Episode 285 of The Recruitment Marketing and Sales podcast. [Excuse any typos; this is a brief transcription of the intro for this podcast.] Today we have a special masterclass recording focusing on how to bounce forward and accelerate your growth this year. This recording is the audio section of a webinar we ran about a year ago. When we titled this how to bounce back as time has moved...

Welcome to Episode 284 of The Recruitment, Marketing, and Sales Podcast. I am your host, Denise Oyston.    [Please  excuse any typing errors as this is a direct transcription .]  Today  we have a treat for you. In fact, over the next  few  podcasts, we have decided to share the recordings of some of our most popular masterclasses.   W e get a lot of positive feedback about this podcast, and I know...

Today ’ s thorny topic is not making enough placements, not making enough sales, and generally things not going according to plan when it comes to hitting your target s .  [Excuse and typing errors as this is a direct transcription.] I would say 99.9% of business owners find themselves in  the uncomfortable position of no t  making enough placements a t some point in time.    There are six things ...

You might be wondering how a blog on decluttering will help me and my business growth? Well, it might surprise you. Let me explain. We are moving to a new house; our house went up for sale, and it sold very quickly. It’s a buoyant market in the UK at the moment. It may be in other places in the world too. We have started this huge decluttering and removing things that are broken and things t...

Today  we’re  continuing our Q&A series, and this blog is all about websites.   Over the past few months,  several  of our Superfast Circle clients decided to up-level their brand presence, get new websites built, current websites improved, and optimise their lead attraction strategies through their online brand.    Getting your website right is critical for any recruitment company. I n our tr...

T his  blog is the second in our series o n  marketing questions that we often get asked, and  today’s  topic is  how to  get things done with in a  limited time frame.   W e get  many  questions about this , and  it’s  essential to  stand back first of all and remember that time very much is a mental construct.    The reason I say that is because our brains are very naughty little things. They tr...

Welcome to the first in a series of blog s  surrounding marketing questions clients often ask us, and today’s topic is all about campaigns.   As recruitment marketing experts, recruit ment business owners  and their marketers often approach us to discuss the different types of campaigns to use for the best effect.  With the rise of social media, there are now a few areas to choose from when runnin...

Today,  we’re  talking  all  about email marketing and the common mistakes we often spot when  talking  with new clients and prospects.   Email marketing is the holy grail of any of the marketing strategies  you’re  likely to implement. Even with chatbots, programmatic marketing and remarketing, email marketing still has one the highest ROIs of anything you could potentially use as you tak e  your...

Today ‘ s blog is all about LinkedIn and how you can leverage the incredible reach that this platform has to offer.  I ‘ m also going to point out a few things that maybe you could do better to take your brand presence  to the next level.    Last week I wrote about how to stand out on social media . Of course, the one place that people want to stand out on is LinkedIn.   If you look at...