The Recruitment Marketing and Sales Podcast

Today  we’re  talking about modalities and how a little bit of knowledge on this subject can really help you as you ’ re mapping out all of your marketing.    By now, you will know  that communicat ing  with your clients  consistently and regularl y makes a massive difference to brand awareness  and h ow people come across you in the first instance.    Many  of you are doing content marketing  and...

Today’s post is all about marketing and sales triggers. We are going to cover what some of the motivations are that make either your clients start hiring or your candidates decide to move. Let’s talk about triggers, and why you want to be thinking about them now, as you incorporate them into your marketing plan. Any major purchase we make involves going through something known as the buyer’s cycle...

Hi everyone, this is Denise Oyston from Superfast Recruitment. I’ve decided to create this series of blogs because we’ve been having many conversations with people over the last few weeks about 2021 and what they might do, and some ideas on strategies. I thought it would be a great idea to map some ideas for business growth in 2021 that you can get going with that absolutely will work....

If you are looking for new clients right now and you haven’t taken the time over the recent months to do a wholescale review of your marketing; of how you’re communicating with the prospective clients that you are looking for, then I suggest now is the time to do that. And today I want to talk about why. Let me share a short story with you about a client of ours. When Is It Time to Source New Clie...

Hi, this is Sharon from Superfast Recruitment, and today we have a completely different topic. And more than that, I suspect a topic that many of you will relate to. Like many business owners, Denise and I have a lot of friends in business, and we’ve had some interesting conversations in the last few weeks that relate to client conversations, and some of the social media groups that we’re in. Now,...

Hi,  it ’ s  Sharon Newey from Superfast Recruitment , a nd today ’ s subject is marketing automation.    I t seems like when  I ’ m  talking to business owners in different parts of the world right now, that this is the topic that everybody wants to talk about. And  there ’ s  lots of reasons why which I ’ m going to share with you.    And I want to also just make you aware of a couple of home tr...

Hi, it’s Sharon Newey from Superfast Recruitment, and today I want to talk about the shifts that business owners realise that they need to make when it comes to marketing. If you think about everything that’s been happening in recent months, there is absolutely no doubt that we are living in a digital world that has just accelerated beyond all our recognition. And in order for a recruitment compan...

Over the past few weeks, I have been putting together the outline for a book; it has been on my to-do list for ages!   Logically ,  it ’ s related to  marketing for recruitment and staffing business owners . As part of the flow, I have been looking back at the ups, and let ’ s be honest  –  downs, of my own marketing journey and running a business in general.   Though sometimes  it is  good...

Hi, Sharon Newey from Superfast Recruitment. And today, we’re talking baking and referral marketing. What on earth do they have in common? Well, on the weekend, my brother and I were reminiscing about our childhood memories with our mum. And the common one that we shared was baking. And I remember sitting on the countertop in the kitchen, and some days when we were making fairy cakes, I got to spr...

Hi, this is Sharon Newey from Superfast Recruitment, and today ’ s topic of conversation is that uncomfortable one: procrastination.    Now, be honest with yourself  – h ow much do you or have you been procrastinating ?  How much do you or have you been procrastinating around your marketing?      Why We Procrastinate   Because what I find is there are a couple of areas that particularly...

Hi, this is Sharon Newey from Superfast Recruitment, and today ’ s video is about funnels.    Now, a question: Do you want a small funnel or would you like a large funnel that feeds the small funnel?    Now, many businesses rely on specific strategies to generate their leads.    It could be chasing jobs on job boards. It could be picking up the phone using cold calling, and yes, that ’ s controver...

Introduction    Denise : Hi there, everyone. This is Denise from Superfast Recruitment. Today is a special podcast and a special webcast too because I decided that I have had so many questions about how do I automate my marketing?    The best person to talk to is an expert, somebody that works with many of our Superfast Circle clients,  actually do  some coaching in our own group, and he is the ge...

Hi, this is Sharon Newey from Superfast Recruitment, and today ’ s podcast and post is about the three reasons why your recruitment business could potentially still fail this year.   So  the first one is, not communicating your value. Now, the thing is, let ’ s be clear about what is going on. You ’ ve got a lot of clients in the various markets you ’ re operating in ,  who are talking about doing...

Hi, this is Sharon Newey from Superfast Recruitment, and today’s video is about sales.    Now, we’re at a point where the furlough scheme is going to be  coming to a close  late October, and more business owners will be thinking about bringing consultants back from furlough .    T hey’re coming back into a market where clients and candidates are in a very different place compared...

Hi, this is Sharon Newey from Superfast Recruitment.    I t ’ s right that business owners want immediate results.    What ’ s not right, though, is when you appreciate that at any one time, there is literally between 3% and 7% of people who are ready to  actually invest  and buy your services.    So  if you ’ re thinking about scaling a recruitment company, you can ’ t possibly expect to do that...

Well, hi there everyone, this is Denise Oyston from Super f ast Recruitment  and t oday, I want to talk about consistent lead flow .   I’ll go through  some groundwork that you might need to do ,  some systems that you might want to start considering  and t hinking about as you develop your lead flow strategy for the rest of this year.   Getting Your Messaging  Right    Now, the first thing I want...

Hi, I’m Sharon Newey from Superfast Recruitment, and this blog is all about how to align your marketing and sales function for maximum impact. So let’s get started then looking at how do we answer this question of aligning marketing and the sales team, your consultants. What is the Recent Data Saying? Let me tell you about a survey that McKinsey did slightly earlier in lockdown –...

Cold emailing ? Doesn’t sound the sexiest of marketing strategies in our hyper-connected world and yet it continues to work every time; especially if you want recruitment client leads. Cold emailing is a timeless marketing strategy that keeps on delivering. It’s what helped us get to the first six figures we ever made in our own company fourteen years ago. The first campaign we sent ou...

Today I want to talk about a bit of an elephant in the room, and that is moving your recruiting sector or niche. [Excuse any typing errors as this is a direct transcription for your benefit.] We are now four months into lockdown and during this time, people have vacillated back and forth about; What should they be doing; and should they even stop recruiting all together? Should they close their bu...

Marketing for recruitment companies on the surface can appear complex. In reality, all you need to do is approach your target market with relevant offers consistently using a range of different strategies. I know there is a touch more to it than that, but you get the picture. Earlier this week in our Facebook group , I posted an update from a friend of mine, which was a great reminder about the ar...

When we first started to talk about marketing to recruitment owners, we got a lukewarm response, and to be honest, we found it a bit odd. You see, we had both come from companies where marketing would put millions on the bottom line. It took a while before we realised that many business owners didn’t understand what marketing was and how it worked. ­ Not surprising when you consider that rec...

Hi there, everyone. This is Denise from The Recruitment Marketing and Sales podcast. Welcome to today’s episode, which I hope will be useful for many of you. We often get people emailing about marketing, about working with us and about how our program actually could deliver results for them? So I thought it would be a good idea because often, at this time of year, people start to think, &#82...

In our Social Media for Recruiters blog post series, we have shared specific details about the power of social media in our current post-pandemic world. Recruiters have lost roles, candidates and clients, and a hell of a lot more than they ever anticipated 12 weeks ago. It might feel like you must make a fresh start, especially if you want to have a sporting chance of regaining any revenue this ye...

Social Media Marketing for recruiters is the next series of posts we will be creating. If you want to access last week’s post, you can do so here. We gave you a ton of reasons last week why you need to double down on posting now. The question is, where do you start? What Does Your Sector Need to Know About Now? Fundamentally why they should choose you as their recruiter; I know! Though there...

Today I want to talk about Social Media and Recruitment . Strange times we live in as I sit down to write this in June 2020; living in a rural setting, we haven’t physically seen any of our family and friends for approaching three months. Not normal for us though hardly as challenging as some people in similar situations to us make out. Though let’s get real, our ancestors didn’t...