The Recruitment Marketing and Sales Podcast

Key Takeaways From This Post In this episode of The Recruitment Marketing and Sales Podcast, Sharon Newey explores why imposter syndrome disproportionately affects the most capable recruitment business owners, what it actually costs commercially, and three practical actions you can take this week to start showing up with the authority you have already earned. You are on a call with a client you ha...

Quick Summary of This Post This post explores why thought leadership is no longer optional for small recruitment businesses, why most attempts at consistency fail, and how to build a practical five-component system that keeps your voice in your market without requiring you to start from scratch every week. If you run a recruitment business with a small team and want to stay visible without it cons...

Marketing positioning is the topic we want to talk about today. Picture the scene; A client calls. The brief is good, right in your market, and you know you can fill it well. Then they say it. “We have had a cheaper quote.” So you do the maths. You come down on the fee. You win the business. And you tell yourself it was the right call. But here is the question nobody asks in that momen...

You post on LinkedIn. A few people like it. Maybe someone leaves a comment. And then nothing happens. No client call. No new brief. No obvious return. So, you shelve it and get back to billing. Sound familiar? The problem is rarely that you chose the wrong platform or posted at the wrong time. The problem is that nobody ever showed you how the dots connect between a piece of content and a client i...

You have done it before. You did not mean to. But there it is. Two months have slipped by and you have not sent an email to your database. Your LinkedIn has gone quiet. The blog post you were going to write is still sitting in drafts. You only realised when a competitor’s content popped up in your feed and you thought, oh. They have been busy. If you are running a small recruitment business...

There’s a lot of confusion about short-form and long-form content, and we hear it almost every week in our coaching conversations. Some people are convinced short-form is all they need. A few LinkedIn posts a week, the occasional quick video, and that’s the marketing taken care of. Others know they should be producing something more substantial, but feel daunted by it and never get aro...

Today’s topic came from something I genuinely didn’t expect to be writing about. It started with a survey we had done on the outside of our house. The more I sat with it, the more I realised there is a real lesson in here for anyone running a recruitment or search business. So let me share what happened. The Story That Started This We had a survey before we moved to our new house. The surveyor wal...

Let me ask you something. When did you last send a planned, consistent email campaign to your database? Not a one-off update when you had a vacancy. Not a quick check-in because you remembered someone existed. A proper campaign. Sequenced. Segmented. Designed to build trust with the people who are not ready to work with you yet. For most recruitment business owners, the honest answer is: not recen...

I want to start by being honest about something. Five hundred episodes sounds like an achievement. And I suppose it is. But it was never a target I was aiming for. The goal in 2013 was simple. There were very few voices in the recruitment marketing space talking practically to small recruitment businesses. Not the big agencies. Not the enterprise firms. The one-to-twenty-person operations run by p...

This is episode 500 of the Superfast Recruitment podcast. When I say that out loud, it still surprises me a little. Thirteen years ago I had an idea. We work with recruitment businesses every day, we understand their world, and there is so much we could share that would genuinely help them. What if we did a podcast? That was the idea. But an idea on its own is nothing. What made 500 episodes happe...

Welcome to the Superfast Recruitment podcast. In this episode, Sharon sits down with Sarah Bishop, founder of Recruit Recruit, based in Wolverhampton, and author of the newly published book Scale Up! The Founder’s Guide to Accelerating Growth by Building Dream Teams. Sarah has spent 30 years in recruitment, and her book is built around one of the most extraordinary case studies you will hear...

What You’ll Learn in this Post and Podcast Today, let’s talk about social media marketing on LinkedIn. Are you worried that posting on LinkedIn will make you look like an influencer? You’re not alone. In this episode, we tackle the concern head-on and explain why consistent visibility isn’t about chasing likes; it’s about building authority. We explore the difference between recruiters who o...

Welcome to episode 497 of the Recruitment Marketing and Sales podcast, and I am your host, Denise Oyston. Today, we are wrapping up our kick-off series for 2026 about the what and how of Standing Out this year. Over the past few weeks, we have covered mindset, visibility, and re-engaging your database. If you missed any of those episodes, go back and listen; they build on one another. This week, w...

Today, we are continuing our Standing Out in 2026 series. If you have been following along, you will know we started with mindset, then last week we talked about being more active and more visible. This week, we are talking about something that could be the fastest way to generate business this year, and yet it is one of the most neglected areas we see in recruitment businesses. We are talking abo...

Today, we are continuing our Standing Out in 2026 series and talking about your visibility. If you caught last week’s episode on mindset habits, you would know we have been diving into the practical actions that will help you stand out in your market this year. Last week was all about what goes on between your ears and the thoughts you are having. This week, we are talking about what you act...

Let me describe a morning that might sound familiar. You wake up. Before your feet hit the floor, you have already grabbed your phone. You are scrolling LinkedIn. Checking emails. A client has chased. A candidate has pulled out. There is a message from a team member about a problem. And suddenly, before you have even had a coffee, you are in reactive mode. Putting out fires. Responding. Reacting....

Last week, we talked about why strategic prioritisation matters and how it creates your unfair competitive advantage. We looked at how the spray-and-pray approach is costing you 5 times as much to acquire clients, resulting in 52% lower marketing ROI and 40% higher client churn. More importantly, we discussed how strategic prioritisation transforms your business: marketing spend decreases whilst r...

Setting Sales and Marketing Priorities is the topic of the next couple of podcasts as we end one year and move on to the next. Sharon and I have been working with recruitment business owners for approaching nineteen years now, and there are a couple of things we see time and time again from brilliant recruitment owners. They are either stuck and inactive, waiting for the market to change, or they...

This week’s post and podcast is about candidate aftercare and why it matters more than you might think. I’m chatting with Sandra Karamitelios from Recruitment Central in Australia, who’s been in the recruitment industry for over 20 years. She’s transformed her agency’s approach to aftercare, turning what was once a loose, repetitive process into a structured programme...

This week’s post and podcast are about recruitment pricing strategies and how to communicate the real value of your services. This podcast is one of our expert interviews, where I got an opportunity to speak to Jon Brooks, who has a unique position in our industry. He’s the only person in the world who specialises exclusively in helping recruitment companies with pricing strategies. We...

Here’s a question: What if I told you there’s a marketing tool that converts and educates your prospects about what they need, AND makes them genuinely like you more? Sounds too good to be true. Stay with me because we’re talking about quiz and assessment marketing, and no, this isn’t some gimmicky Buzzfeed “Which sandwich are you?” situation. This strategic bus...

Today, I want to share something that happened recently that completely changed how I think about our business—and it might just transform how you think about yours, too. So, I’ve just moved house. And if you’ve ever moved, you know it’s chaos, right? Boxes everywhere, trying to find the kettle, wondering where you packed your phone charger… But, moving forced me to do some...

How often have you spent hours crafting the perfect blog post, hit publish, shared it once on LinkedIn, and then watched it disappear into the digital abyss? If you’re nodding along, you’re not alone. Most recruitment business owners treat their blog posts like one-hit wonders, missing out on the goldmine of content opportunities under their noses. Here’s the truth: creating qual...

Today, we’re tackling a question I hear from recruitment business owners: “Is blogging really worth it anymore? Everyone’s talking about TikTok, LinkedIn videos, and AI chatbots. Why should I invest time in blogs?” While the digital landscape keeps evolving at breakneck speed, the data tells a completely different story. Companies that blog are seeing 67% more leads than th...

If you’re a recruitment business owner listening to this in late 2025, you’re probably thinking about finishing the year strong and setting yourself up for a brilliant 2026. Here’s the thing – the recruitment market is more competitive than ever, and standing out requires more than just being good at what you do. Today, I’m going to share four practical marketing stra...