The Recruitment Marketing and Sales Podcast

Hi, everyone; this is Denise and today we are talking podcasting. Is it something that you and your company want to consider starting? I am going to give you some criteria on where this works well.    Some of the things you want to think about, and some of the many, many benefits of actually going online, speaking into a microphone like I’m doing today, and some of the benefits that that wil...

It’s absolutely pouring down up here in the Lake District, but the nights are getting lighter, and I always love that. Who doesn’t love that in the Northern Hemisphere?    Anyway, today, I want to talk about inbound versus outbound lead generation and marketing, what’s working currently, some of the recent trends, and how that might work for you.    [Excuse any strange typing err...

Today we’re talking about loving your customers, which will  lead to more success.    I want to talk about the importance of your relationship with your clients and candidates and what a massive difference that can make.    [Please excuse any rogue typing errors because it’s one of these direct AI whizzy things that does it for us.]   First in case you haven’t downloaded our new...

Today, we’re talking about visual content ideas to help promote you and your brand. I will give you some rationale, ideas you can use, and where you can go and create all this. Talking about visuals, if you have not downloaded our latest recruitment marketing video masterclass, go over to www.superfastrecruitment.co.uk/clf , where Sharon explains more in a short video. We share the formula t...

Today, P is very much for planning. I’m a huge planner. It gives me thinking time; I know what I’m doing, I’ve got some structure, a place to head to, and I’ve got some process involved in everything I do.   Sometimes, I don’t plan as well as I could.    The consequence is that I don’t achieve the results that I wanted. Today I will give you a few questions to a...

Here we are in the last week of January; I have always liked January.    It’s my birthday tomorrow, and I’m very excited because we are going to Glasgow in Scotland to watch a musical about Dolly Parton, one of my idols.   Amazing woman.    Anyhow, today, we’re going to talk about why you need to prioritise content marketing as a strategy for your particular organisation.   Befor...

Today I’m talking about one of my favourite topics, KPIs, because I’m a fan of KPIs. They have served me well over a long period of time. However, before I get into that, welcome if you’re new here. First, go to superfastrecruitment.co.uk/clf . That stands for consistent lead flow- something that all business owners want for their organisation. Sharon and I recently recorded a video series. If you...

Recruitment marketing has changed drastically over the last few years. Digital automation, new tech stacks, and the pandemic have meant more staffing companies than ever are looking at marketing to create their presence in the market. So, what are your competitors searching for when it comes to marketing ideas and strategies to attract candidates and clients? As a respected recruitment marketing t...

Today, I want to talk about marketing systems; first, I want to tell you about a brand new free video series you can access.   [Excuse any strange errors in this content as it is a direct transcription for your benefit.]   If you want to head over to superfastrecruitment.co.uk/clf, pop your name and email address in there, and you will gain access to a video series that Sharon and I have created o...

Something different today; who doesn’t love an inspiring story at Christmas? A year ago, two of our clients Lee and Theresa Durrant, moved their life and Salesforce recruiting business to the Lake District from Kent. They arrived to pick up the keys of their new home 72 hours before the country went into lockdown again! We have been working with them for many years, and we would often get to...

Today, we’re talking about multichannel marketing and how it could change your impact next year.    [As usual, this is a direct transcription for your benefit. Please excuse any rogue typing errors.]    This particular podcast is continuing our series on different ideas, techniques, tactics and strategies that you want to deploy next year as you market your recruitment and staffing organisation.  ...

Many recruitment companies have used the ‘less is more’ approach when it comes to investing in marketing their business compared to investing in staff. The perception is that staff can generate a greater ROI than marketing, though is that true? In today’s podcast, we are delighted to introduce our guest speaker Rhys Jones of Davidson Gray. Following a hugely successful career building recruitment...

Something happened today that I thought would be useful to share. It relates to a couple of conversations we’ve had with potential clients and a conversation with a relatively new client of ours in  Superfast circle.     [Excuse any strange typing errors as this is a direct transcription for your benefit.]   The topic is what bait do you need to use to catch a Whale versus a Minnow. I do lov...

Today’s topic is warming up your market. Now, for some of you, that may be candidates, and for others, clients. [As usual, excuse any strange typing errors as this is a direct transcription for your benefit.] However, if you’re new here, welcome. If you haven’t downloaded our marketing checklist yet, go to www.superfastrecruitment.co.uk/mcl; it’ll take you to a page where y...

Today I want to talk about cold emailing and the catastrophic mistakes you might be making, which might surprise you. I’m going to get into that in a second. If you are new here, welcome. For probably 95% of all the podcasts we have recorded, there is a transcription over on the Superfast Recruitment website . If you go to superfastrecruitment.co.uk/blog, you will find a transcription of thi...

Background Big Cloud specialise in recruitment services for the data science, machine learning and A.I. sectors. An exceptional start-up that has grown rapidly over the last few years, placing over 1000 candidates in more than fifteen countries worldwide. They knew the next stage of their journey involved taking their marketing to the next level, and that is when they joined Superfast Circle. We i...

Hopefully, those of you in the Northern hemisphere will be experiencing – I love the way our American friends call it ‘Fall’; love that terminology- we in the UK call it ‘Autumn.’ Fantastic colours abound everywhere, and I am recording a series of podcasts looking out at some amazing colours. [Excuse any strange typing errors as this is  a direct transcription for tho...

Today it’s about you, and something that often goes unexamined in many recruitment organisations. That is the fact that you are appealing to an audience, and that is currently candidates, clients, and possibly talent that you want to bring into your organisation.    Therefore, if you aren’t doing that, how do you put yourself across in the best possible way so that people say:   “Yes, they do what...

The Background to Ice Recruitment Ice Recruitment is a small boutique IT sales recruitment company that is a specialist recruitment partner for the IT channel. They work exclusively partnering with VARS, LARS, IT Resellers, Distributors, Vendors, Specialist niche resellers and software & services businesses. Rachel and Neo Pedrithes, the company’s directors, came to us for help and guida...

A story about past events and future success! This is a direct transcription for your benefit, so excuse any weird typing errors. I’ll let Sharon take it away! I promised you a story, and it’s a famous Sharon one. Imagine. Let’s go back, probably 30 years now, which is a frightening thought. It’s the early days of my sales career. I was a pharmaceutical salesperson, and I w...

I hope you and yours are well as we move into the last quarter of the year. And today, I want to talk about an amazingly useful topic and strategy for business owners: journaling. Before we do that, if you’re new here, welcome; great to have you. [There will be a direct transcription on the website; excuse any weird typos for those who like to read.] If you are new here and ready to make mar...

Paul Card is the MD and Owner of Paul Card Recruitment. Having spent his corporate career with Hays specialising in the Finance, Accountancy and Credit Management sector, Paul established the company in 2013. The company are based in Teesside in the Northeast of England and focus on accountancy and finance recruitment in the key geographical market areas of the  North East and the Southern Home Co...

A lot has happened in the marketplace over the last eighteen months. We’ve had multiple conversations with our clients around what they now want to do, the candidates and the clients they want to attract. [As usual, excuse any weird typing errors; this is a direct transcription for those of you who prefer to read.]   All good news provided you get your positioning right.   That’s why I...

I thought it might be good to share a few thoughts I’ve had as I’ve reflected on what’s been happening over the past few years. I’ll tell you the story because it’s always good to look at where you’ve been as you’re moving forward. [Remember this is a direct transcription, so excuse any weird typos lurking about!]   I know that sometimes we can spend a lit...

Before we start, there are a couple of things that will be useful for this whole process.    [First, remember this is a direct transcription for your benefit, so excuse any rogue typos.]   I did mention them last week, but I’m going to mention them again, just in case you haven’t grabbed them. If you’ve not downloaded the latest  Recruitment Marketing Checklist , then do that bec...