The Recruitment Marketing and Sales Podcast

One of the ups and downs of sales and marketing is that, unfortunately, our customers, as a recruiter, your clients and candidates, may decide not to purchase your services immediately.    The harsh reality is; that they will purchase on their time scale. Unfortunately not yours or mine.   Let’s talk about customer buying cycles and people’s thoughts when purchasing. It is the same pro...

This post and podcast are revisited from an earlier piece I wrote, and I want to bring this back to your attention as we enter that busy end of the year period as we end one year strong and prepare and plan for the next.   Candidates and, in many cases, now clients are in short supply. So, what do you need to do to communicate your value to the clients and candidates you NOW want to work with?   C...

When a candidate or client decides to work with you, they understand exactly what you can do for them as opposed to someone else.   Important at this time of year when we have a major push towards making placements. So in today’s podcast, I am resharing a popular post of ours to help. Let’s get going.   Let’s talk about: Features, advantages, and benefits.    You probably remembe...

    Background Jo Major has a twenty-year+ career in the Recruitment Industry behind her. Her work has helped to grow businesses, schools, charities, and enterprises and has shaped the careers of some outstanding humans. Jo has developed strategic D&I, Social Mobility & C.S.R. programmes that build and improve recruitment agency culture, engage employees, attract underrepresented...

Today, we’re talking about creating your recruitment marketing strategy because, as we all know, for things to happen in our life, we need a plan, and not only just a plan, but we also need a strategic plan, so we can work out where we are now versus where we want to be and how are we going to get there.    We’ll cover that today in our basic series that we’re going through.   Pl...

Following our previous blog, we have established that Social Media is very important in marketing activities that help generate leads. Particularly where you are looking for new candidates and clients and want to fill your pipelines full of people to talk to. In today’s blog, we discuss two things. The first one is pretty easy, and that’s around what to post. Should you be using video?...

As we continue our series of going through some of the fundamentals of Recruitment Marketing, today’s topic is about social media.    Back in the day, I used to have a bit of a battle with people trying to persuade them that social media will only get bigger and you must be where your candidates and clients are hanging out. It is useful for you to be present in front of them. That was a chal...

We’ve talked about business blogging in our previous post, and in this blog I want to talk about reports. What we need to consider here is a little bit of human psychology. If you haven’t looked to any of Seth Godin’s content or read any of his books, I strongly recommend that you do.   Seth is quite a marketing genius, and one of the phrases that he coins is, “People need...

Today we are talking about business blogging and why it is relevant for recruiters in 2022, and it will be as we move into next year. I want to explain why, and then I want to share six of the key reasons why business blogging is going to be important for you and your brand. This is especially relevant for smaller recruitment and staffing companies with up to 20 on your team. You’re probably...

Today we are starting a series of podcasts which we have lined up over the next 8-10 weeks; That is across the summer for those of you in the Northern hemisphere and for many of our listeners who are in the Southern hemisphere, this is your winter. Why This Series? We have had several conversations recently where people are relatively new to marketing their recruitment and staffing company and whi...

  [Excuse any strange typing errors; this is a direct transcription for your benefit.]   Background   Louise Craig is the Marketing Executive for Paul Card Recruitment. Louise joined Paul and the team on placement as she finished her academic marketing degree and started studying for her master’s in marketing. Louise already had experience working for a digital agency; this was her first role...

[Excuse any strange typing errors; this is a direct transcription for your benefit.]   Today, I wanted to talk about four focus strategies that greatly impact how you grow and scale your business. I wanted to share these because we’ve had a few questions recently about where to focus.   If you are looking at your marketing and considering where you need to go next, we’ve got plenty of...

[Excuse any strange typing errors; this is a direct transcription for your benefit.] Today I want to share seven marketing tasks that you could add to your to-do list over the summer. What would make me think about this apart from the fact that the weather is improving? I wanted to share this idea with you based on a call last night with the marketers in Superfast Circle. We have a marketing mento...

[Excuse any strange typing errors; this is a direct transcription for your benefit.]   This podcast is from a recent Facebook live we delivered in our Recruitment Marketing Mastery Group and the subject is using content to convert candidate and client leads.   Enjoy!   We wanted to have a chat about content; If you want to attract more leads and then convert them, content is a way to do that.    W...

[Excuse any strange typing errors; this is a direct transcription for your benefit.]   Today we’re talking about marketing campaigns. But before we do that, I’d like to remind you that we have a marketing checklist here . We also have a video series that will help you generate consistent leads.    And if you want to know more about social media marketing, it’s here . These are gr...

[Excuse any strange typing errors; this is a direct transcription for your benefit.]   Today we’re talking metaphors and stories. I’m using a recent garden project as my example of a metaphor and story that works incredibly well.    If you are looking for recruitment marketing advice , download our latest video masterclass series. Go to superfastrecruitment.co.uk/clf .    When potentia...

[Excuse any strange typing errors; this is a direct transcription for your benefit.]   Today’s topic is branding. While we will talk about logos and imagery, branding is something different. It is even more important for smaller recruitment and staffing companies and exec search firms to think about as you move forward in today’s marketplace.   Before I talk about branding, I want to m...

[Excuse any strange typing errors; this is a direct transcription for your benefit.]   This podcast is part of the audio recording from our consistent lead generation video masterclass. If you would like access to the entire video series where we share our framework for making marketing work in your business then go to this page and add your name and email address. Welcome to this video series on...

Today we share with you an interview with one of our clients. This is with an amazing guy called Scott Williams, who has a recruitment company based in the Midlands. Scott works in a very buoyant, challenging market. He joined Superfast Circle towards the back end of last year and is one massive action taker. Scott was a very brave soul and set up his company in 2020, just before the pandemic land...

[Excuse any strange typing errors; this is a direct transcription for your benefit.]   Today we’re talking about five marketing basics to action in your recruitment business.   As a first start, download our recruitment marketing audit checklist on our website, which will be incredibly useful.    Download it from http://www.superfastrecruitment.co.uk/mcl . Please put your Name and email addr...

Today, we’re talking about content assets, what they are and how they might work. I’m going to share seven assets that would be useful for you to create as a recruitment marketer or business owner that wants to take their business forward.    If you’re new here, welcome. There are transcriptions for most of our podcasts which you’ll find if you go over to superfastrecruitme...

Today, we’re talking reports, ethical bribes or white papers. They are incredibly useful for building your profile, your personal recruitment brand and your authority positioning in the market.    If you’re new here, welcome. There are transcriptions for most of our podcasts which you’ll find if you go over to superfastrecruitment.co.uk/blog .    Reports and guides are a great wa...

This is Denise from Recruitment Marketing and Sales Podcast . I hope you and yours are well in this wonderful March that we’re all experiencing.    Today we’re talking about some really interesting questions that you can ask yourself, which will make you rethink your messaging.   We create a transcription of the majority of our podcasts. If you go to Superfastrecruitment.co.uk/blog , y...

This is Denise from Recruitment Marketing and Sales Podcast . I hope your March is going well.    We were asked a great question by one of the new members of Superfast Circle . They are a new marketer working with a company that’s just joined, so I thought I would answer that here because it might give a few of you some insights.   We create a transcription of the majority of our podcasts. I...

Today we are celebrating International Women’s Day by interviewing Lynn Sedgwick , the MD and owner of the Clayton Recruitment group. In this candid interview, Lynn shares her inspiring story, including her short-lived accountancy career, studying for her postgrad qualification, becoming a successful corporate recruiter, building multiple high-performing desks, and owning and scaling Clayton...