The Recruitment Marketing and Sales Podcast

Many of our clients and potential new Superfast Circle members are updating their websites. This a good idea because your website is your authority presence and storefront online and should be given the special attention it deserves. It is the first place where people find you after. They have been directed from social media, and they Google a question they have. Or if they’re chatting to so...

Today we are starting a series about making the most of your recruitment website and beginning with your about us page. Now, this page on your website, believe it or not, is one of the most visited pages. This page stands out when we look at the data from our client’s websites. From our own perspective, we run four or five different websites for our own brands and businesses. On every single...

Continuing our April series of guest podcasts, I am delighted to introduce and welcome the fabulous Katy Green from Centred Excellence as a returning guest. Katy has 23 years of experience in the recruitment industry. Following a successful career with Aspire, where she became MD of Aspire Digital, Katy joined Centred Excellence as Nicky Coffin’s business partner. With her business partner N...

  Miles and Sharon discuss the importance of maximizing client potential in this podcast conversation. Miles shares some of the strategies he implements with his clients as part of their growth plans. He explains the importance of: Building strong client relationships The risks of having too much business with too few clients Adding value to clients through the recruiting process not just fil...

In this special episode and the first of our April series of expert interviews, we are delighted to interview a true expert in her field. Cheryl Wing is the MD of GSR2R , and a leading award-winning Rec2Rec specialist based in London, and the founder of the GSR2R Masterclass Programm e, which helps you attract and retain talent. In the space of five years, Cheryl has empowered over 40 companies to...

Today, I want to talk about cold outreach and some good facts and some not so-easy to hear. Cold outreach is a pretty simple process; however, it’s not easy, and getting your mind around it is hard for some people. I remember back in the day; I cut my teeth on cold outreach because, in the pharmaceutical industry, we used to go and knock on doors. That could be a doctor’s surgery or a...

This week our focus is your marketing review. As many of you know, we’re big fans from our corporate days of the 90-day planning process, which works incredibly well if you want to keep on track and keep things happening in your business. Today I want to share the questions we use that we’ve been honing over the years and brought with us from our various roles in bigger organisations....

Last month we ran a live training class on creating a lead generation system for your recruitment company. We shared a process called The Lead Generation Triad which we have developed over the years; when you implement all the parts consistently, leads will arrive in your business One part of the process is the content machine which enables you to build authority and credibility in the market. Con...

Today we celebrate International Women’s Day with an interview with one of our amazing clients Dawn Bannister the M.D. of KSB Recruitment. A thirty-year recruitment ‘veteran’, midwife, and innovative business owner Dawn has an amazing story to tell today as we celebrate IWD and all things that embrace Equity. Sharon: Hi, Dawn, and welcome to the Recruitment Marketing and Sales po...

As a recruitment business owner, it can be challenging to manage and direct all aspects of your business, especially when it comes to marketing, a skill set that many leaders in the recruitment and staffing space haven’t developed yet. Yet the truth is marketing is critical to the growth and success of your business, especially in the uncertain and strange times we are now experiencing. Marketing...

SEO was ‘THE’ thing companies wanted ten years ago. Then Google went off the wall with multiple updates and challenges to the SEO community and the shift in focus for many moved to social media. And now more SEO conversations are happening again as companies look for different ways to stand out in their market as we all use Google as our answer to any service or product-related question we have. S...

As a recruitment business owner, measuring the impact of your marketing and all the effort you are putting in is critical to ensure that you are getting an R.O.I. on what you are doing; whether that is increasing your brand awareness or the number of candidates and client leads you are attracting into your pipeline. This podcast will explore the key metrics that recruitment business owners should...

The recruitment and staffing sector has gone through a few crazy years from the weird start to this decade: talent shortages, the best years ever, counter offers galore, and a recession impacting certain tech businesses that no one expected. All of this brings us back to something critical for any business, especially where people are involved; you have to have a marketing and sales system dialled...

Lead generation is one critical area for any business. However, once you get those leads, they are not always ready to buy immediately. That is why being able to nurture both candidates and clients in today’s market could be the difference that makes the difference for you and your marketing this year. What Is Nurturing? Let’s clarify what nurturing is, why you need to do it first, and...

Today I want to talk about where you start if you haven’t done much marketing. I know the market has changed significantly in the past couple of years. Many recruiters have had their best year ever as they came out of COVID, yet things are starting to shift now. Lead generation is on many people’s agendas as a key action item. Interestingly, last week’s podcast went out to our su...

What are we all expecting to happen to our business in 2023? I know everyone’s talking about the R-word, and maybe you are going into this year with some uncertainty with everything else that’s happening. That is why I wanted to kick off this year’s podcast with one of the key factors and focus that we all have when it comes to our business, generating leads. Now, it’s very...

Becky Crowther is an experienced marketer and is in the unique situation of being a Superfast Circle member on two occasions. Originally pre the birth of her daughter, working with a recruitment company with over fifty employees and now as a part-time marketer. In this case study, Becky shares her experience across both companies. First, let’s discuss the amazing KSB Recruitment Becky’...

Before we start, there are a couple of things that will be useful for this whole process.    [First, remember this is a direct transcription for your benefit, so excuse any rogue typos.]   I did mention them last week, but I’m going to mention them again, just in case you haven’t grabbed them. If you’ve not downloaded the latest Recruitment Marketing Checklist , then do that beca...

Today’s podcast gives you a sneak peek of one of the elements of Superfast Circle and the private podcast we provide. This particular recording is transcribed below for you, and the topic is increasing conversions. Hi there, everyone; this is Denise, with another marketing quick hit as we cycle through November. Over the next few weeks, I want to share one or two conversations we had at the...

The recruitment market has experienced a crazy few years. Now more than ever, organisations appreciate the value that an experienced recruitment company can bring to their business when recruiting the best talent to move forward. As the recruitment market becomes more competitive and client acquisition is back on your radar, you will likely be asked to provide a proposal to identify that you are t...

Video has emerged as one of the most significant marketing tools in the world in recent years. Around 78% of companies say video marketing helped them to increase sales. What’s more, around 60% of content marketers said they planned to increase their video budget following fantastic ROI results. Increasingly, companies are using video for a range of different marketing goals; including. Generate n...

Today we are talking about social proof and testimonials, specifically, getting candidates to say yes when you ask for testimonials or recommendations.   Anyway, I’m going to get into that in a second.    If you have not downloaded our marketing checklist, please do that, as planning is always critical at this time of year.   Go along to superfastrecruitment.co.uk/mcl , and you will be able...

Let’s talk about marketing mistakes recruitment companies make, especially micro and smaller SMEs in the sector. I’ve got 10 of them today. These are the mistakes that come up repeatedly with people when we first have a discussion about improving their marketing. From not having an action plan to ‘trying’ to copy a corporate they know. The good news is they are easy to chan...

I hope today’s title piques your interest to listen to this short podcast this week around data and drama and diagnosing exactly what is going on when things happen as you market your business. It is one of those things that can often happen to us, that our minds flick into overdrive, and we start putting two and two together, and unfortunately, producing five rather than four. Let me explai...

What could marketing help to achieve for your recruitment company in a matter of months? More than you might imagine. In today’s podcast, we are sharing a conversation with Natalie, the MD of BBU recruit. In a few short months, Natalie and her part-time marketer were able to achieve more than either of them expected. You can listen to their story on this week’s podcast. Background Busi...