The Recruitment Marketing and Sales Podcast

I hope you had an amazing Christmas and a happy New Year. We decided to take a week off from the podcast and had an amazing time in Scotland. Some people like to know what we get up to, so we had a Christmas alone. The family was ticked off, not in that context, but ticked off before Christmas, and then we went up to Scotland. Ironic that we’re talking about cold outreach and campaigns; I sa...

In this post and podcast, we are continuing our series where we answer the burning questions we have been asked during the year related to how to create more demand for your recruiting service. Today’s topic is email marketing. Why am I a big fan, and why do people in our Superfast Circle Membership get so many email campaigns written by me that they can use? Because it still delivers the hi...

Hi there, everyone. This is Denise with The Recruitment Marketing and Sales Podcast, and we’re on Episode 405 as we cycle through December. We are recording answers to the most common questions that we have had over the past year at Superfast, and today we are talking about standing out on Social Media. We’re often asked. Should social be something that I have as part of my marketing p...

How to differentiate yourself in a crowded Recruitment market is an interesting topic to cover in the current competitive market many of us inhabit. There are several ways that you can do this or minimize the challenge of differentiation and start to stand out to candidates because the truth is differentiation is hard in a market that is so competitive. The outcome of your service is similar; you...

  We are privileged to work with so many clients who are incredibly experienced and have been in business for 20, 30-plus years. There are not too many privately owned recruitment businesses who are been operating for over 50 years, and fewer that have only been led by female owners. Castle-Employment is one such business. Kerry Hope’s career started at Badenoch and Clark. Fourteen years late...

This is the second podcast of November, and I thought it would be useful to talk about productivity, a topic ever present for recruitment business owners and their marketers at this time of year. Today, I want to share several strategies we have tweaked and ideas working for us now to do more in less time. We are a small team, so being productive is critical for us. We focus on several key areas t...

In this week’s podcast, Sharon interviewed our client, Paul Card, the MD of Paul Card Recruitment , about hitting the milestone of ten years of running his successful financial recruitment business. Paul started his career as a successful big biller in one of the UK’s most respected and recognised corporate recruiting firms. Then, as Paul and his wife decided to start a family, Paul to...

Today, we will discuss marketing a new recruitment service or product to your client and candidate market. This is all about launching a new recruiting service for you and your brand, which many people are considering at the moment. We are helping several Superfast Circle members launch different iterations of their service. Today, I want to share the seven key areas to consider. 1. Validation Let...

Today’s podcast is number 399, and we are heading to the big 400 next week. So, as we start October, it seemed a good idea to interview one of our original podcast listeners, who is now a client. That individual is Mike Richards, the MD of Treasury Recruitment. Mike has always been a huge advocate of investing in marketing to build a recruitment brand. After listening to The Recruitment Marketing...

Creating content and using it consistently is one of the key drivers of generating both client AND candidate leads for your recruitment business in today’s marketplace. Today, we have a special podcast where we share one of our trainings. If you are an experienced recruiter and know you can help your candidates and clients, becoming front of mind will be critical for your success. People can...

As we move towards the last quarter of the year and have that goal of ending the year strong, our minds turn to lead generation. We all want to end one year and start the next with a string pipeline. I was looking at some data from Neil Carberry at Rec the other day about how jobs and clients have gone up and down phenomenally over the last two or three years. We bounced out of COVID, and then the...

As I record this, in a few weeks in the UK is one of the biggest trade shows for the recruitment industry, and that is Rec Expo. It’s happening in Birmingham, where many service providers in the tech field appear so you can look at all their kit, how it works and how they might support you. There are some great speakers on there as well. We’ve presented there several times at the Expo....

  Today, we have the next in our series of expert interviews with Simon Bliss, serial entrepreneur and the current chair of TEAM. Having built an incredibly successful logistics business that he scaled from a start-up to 100 national branches, Simon had the opportunity to buy a recruitment company. With no industry experience, he went on to scale and sell his recruitment business. Simon start...

    Sourcing the quality of talent with the right skill set continues to be a challenge for many recruitment companies and their teams. As tech companies look to help, do they hold all the answers, or are there other skills a recruiter can draw on and develop that will help them as they go hunting for the ‘best candidate match for their client? This week, we chat with the fabulous Gabi P...

Let’s talk about your marketing message to your candidates and clients and why it’s so important. I’m going to start at the helicopter overview level so you can then do a deep dive into this topic and start thinking about what some of the messages are that you want to start communicating out to your market. Clients and Candidates Come To You With a Problem The first thing to cons...

Over the past few episodes, you’ll notice we have been talking about getting your marketing in place and ready for that really busy end of the year, all those tasks and projects you could do in summer that will make a huge difference. Today, I want to focus on your website. One of the reasons I want to do that is we’ve had several new people join Superfast Circle, and one of the first...

Let’s discuss reasons and excuses that might stop you from jumping on the marketing ideas we have shared over the past few weeks. Here is the thing; while we notice that many business owners now see marketing as important, whether that is because they are up-levelling or they have been doing different aspects of marketing, but it’s inconsistent, or whether people are not getting the re...

Last week we discussed the benefits of having marketing systems; you can access the post here. As you set up your marketing system, it does not take a genius to work out that there will be multiple moving parts, often delivered by several team members. The tasks aren’t hard, though; they do need to be carried out in a certain order to deliver the result you want in the way you want by litera...

Today we are talking about marketing systems and what you need in your recruitment and search firm. We’ve just come off the back of Recruitment Marketing Week at the end of last month and had a lot of positive feedback. Potentially, we will run it again later on in the year, definitely after the summer, because I think people found a lot of value in it. One of the things that came out of the...

Follow-up is critical and more than most people realise: Finalising deals, whether that is persuading a client or candidate to work with you, happens in the follow-up; it’s a fact. When it comes to high-value B2B sales, which recruitment is nobody buys straight away. They might have only ‘just’ become aware of you or your brand and need to know more before they say yes. Here are a few scary stats...

This is Denise from The Recruitment Marketing and Sales Podcast, and today we’re talking LinkedIn advertising. This is specifically LinkedIn advertising around promoting you and your brand. However, if you’re new here, welcome; great to have you. Depending on when you’re listening to this podcast, if you haven’t signed up for our Recruitment Marketing Week, then head over t...

This week we are discussing recruitment marketing actions for our to-do list for summer and what we might want to focus on over the coming months. As we’re talking about the midyear and tasks over the summer, we have decided to do something we’ve not done for a while. We often would run physical events in the past, and people came along, and in a day, we would teach an overview of wher...

Today let’s talk about marketing communication and emojis and how and why to use them as part of your marketing. First, I think it’s good to explore where did they come from, what are they all about, why are they suddenly being used everywhere; AND why you should consider using them in your marketing? The Emoji Concept Isn’t New Now, it’s not uncommon for people to communicate in...

Today, let’s talk about your services page. For Recruiters, we’re talking about a page for your candidates and clients to visit. Here they can read about you and decide whether they work with you. Regarding your services, you have candidates and clients, so you need a page for each, and they are similar in some of the key areas you need to cover. Your Candidate Page Let’s assume...

This week, we’re continuing our series on how to leverage your recruitment website. We’ve talked about your About Us page and your homepage, and this week, I want to talk about your blog; And how that can truly build your business in a way that many people don’t appreciate. Your blog can be a great source of lead generation, which is a continual challenge for recruiters across th...