The Recruitment Marketing and Sales Podcast

Hi everyone, this is Denise here from Superfast Recruitment. This podcast is about the importance of branding for solo micro and smaller recruitment and search SMEs. It’s a topic I’m passionate about, as I believe many smaller companies underestimate the power of a strong brand. In this summary, I’ve distilled the key points from the podcast, which explores what branding means fo...

Here is a summary of the podcast I recorded on the successful marketing strategies working for recruitment and search companies now. In today’s competitive recruitment landscape, staying ahead of the curve with effective marketing strategies is crucial. This post and podcast explore approaches currently working well for recruitment and search companies, helping you attract clients and candid...

Hi everyone, this is Sharon from the Recruitment, Marketing, and Sales podcast. I hope you’re all doing well! Today, let’s dive into an incredibly important topic for recruitment business owners: how to choose the right coach, consultant, or mentor to help grow your business. Understanding Your Needs First things first, it’s crucial to understand what specific challenges your business is fac...

One of the best parts of my job is chatting with recruitment business owners daily. Each has unique challenges, but I often hear a common theme: business growth is slowing down. Market dynamics are always shifting, impacting different sectors in various ways. Many owners have relied heavily on their existing clients, who, until recently, consistently provided business and referrals. However, this...

Today we’re talking about LinkedIn profiles and several mistakes you could be making. Your profile is a key piece of marketing collateral, and it’s important for every business owner, particularly if you work in the recruitment sector and you want to attract attention from clients and candidates. When we talk to people online who are considering working with us, we look at their Linked...

Welcome to Episode 427 of the Recruitment Marketing and Sales podcast. I’m recording this as we approach the end of June, which, for those of us in the UK, US, Canada, Europe, and Europe, is the end of Q2 in our calendar year. For multiple listeners in Australia, it’s the end of your business year. When Sharon spoke to many Australian NPA members at their event in Marbella, they were t...

Today’s topic is about a social network, and that is LinkedIn. If you weren’t aware, LinkedIn is the biggest social network for business in the Western world. It’s approaching 870 million members globally, which will increase before the end of the year. Most recruiters have a paid membership, but for many people, this is a great free platform to use to get in front of your market...

One important thing to understand if you want to create more demand for your recruiting and search service is why clients and candidates decide to work with you. Why? Because these are the questions they need answers to before they decide to buy. One of the reasons I wanted to record this podcast is that we’re having various conversations with our clients who are part of Superfast Circle abo...

Today, I want to share several key takeaways from the recent May NPA Conference in Salt Lake City. Unfortunately, I didn’t get to see all the speakers, and those I did had so many insights. It’s taken me a couple of weeks to condense them into five key areas I want to share today. 1. Candidate/Applicant Attraction The first area is around candidates or applicant attraction. Steven Smit...

Today’s topic of conversation is that uncomfortable one we often avoid: procrastination. Be honest with yourself. How much do you or have you been procrastinating? How much do you or have you been procrastinating around your marketing? I find there are a couple of areas that come up, and they are reasons people use not to grab the bull by the horns and get on with marketing; they are: Reason...

Today, let’s talk about the buyer’s cycle. Normally, business owners and most salespeople want immediate results, yet the truth is, at any one time, only 3% and 7% of people are ready to invest and buy your services now. So, if you’re thinking about scaling your recruitment or search company, you can’t possibly expect to do that when you focus your marketing solely on that...

  BD is a huge focus for everyone this year, and a key part of BD that supports the deal’s success is follow-up. As you or your consultants start to work that pipeline, we need to remember that follow-up will deliver the deal. The Sales Executive Association in America published data many of you will have come across. Some of the figures you’ll remember and maybe others that you&#...

Productivity and getting consistent results are incredibly topical at the moment. We are all looking at how we can achieve more in the current market, and who knew that setting ourselves some personal KPIs might work? KPIs (Key Performance Indicators) have been around for a long time. The concept of KPIs dates back to the early 20th century when Frederick Taylor, a pioneer in scientific management...

Today, we are discussing what legal requirements a recruitment company needs to have with our Recruitment Expert, a Solicitor specialising in the recruitment sector and founder of recLAW , Barry Cullen. In this video and podcast, Barry talks about the legal journey from start-up to scaling and the various stages of growth, from how to handle restricted covenants to having your T&Cs work for yo...

Let’s discuss using social proof in marketing your recruitment and search company today. What’s fascinating is many people forget that we live in a review society. When you’re thinking about what marketing strategies you could use, think about your behaviour and how you look at other people’s opinions before you make a purchase. Several things drive our purchasing behaviour...

Today, I want to discuss how marketing specifically grows your recruiting and search business. I want to talk about this today because it has come up on several calls recently. As I mentioned in the podcast intro, how marketing works is a logical question, especially if you’ve never really done marketing before. Maybe you’ve always been somebody to whom business has come. You’ve...

Today, we’re talking about BD, Why it’s not working the way it was, and, of course, logically, some of the things you could be doing about it now. Before I get into that, if you’re new here, welcome; this is episode 416 of our podcast and blog post, so there are another 415 you can search through to find what you are looking for. You can search for any topic related to recruitmen...

I want to talk about planning today because we are coming to the end of Q1 and moving into Q2. As you know, I am a girl who likes to plan in 90-day cycles, so it is time for review and planning. 90-day planning was one of those amazing things I got from corporate life, and I have kept it along with many other things because you can do an awful lot in 90 days, and it focuses the mind. My experience...

Marketing funnels in the recruitment and search sector? Let’s discuss why they’re important in recruitment and some of the things that you could be doing differently to get better results. Let’s start with a definition. What is a Marketing Funnel? What is a marketing funnel? A simple top-line overview takes somebody from unawareness about you and your brand to awareness, to a level of...

Here is a Superfast Circle case study you’ll enjoy. Today, we want to share what really is possible for a solo recruiter in a challenging tech market who is willing to do the work. Rachel Constant Taylor is the MD and owner of Constant Recruitment . She is a specialist Tech Recruiter with over 17 years of experience placing thousands of candidates in permanent roles. Rachel joined Superfast...

Today let’s talk Business Development (BD). BD takes time; not easy for a recruiter to appreciate, especially when it hasn’t been front of mind in the last few years. Recruiters can be quite impatient; be honest now; hold your hands up. I’m sure that many of you can relate to that. Here is the thing. When it comes to BD, people forget that inputs don’t always result in outp...

Today, I want to talk about using Meta in your recruitment marketing. Meta is the new name for Facebook, Instagram, Messenger, WhatsApp, Mark Zuckerberg, and all his colleagues’ companies. I wanted to talk about meta-advertising today because it’s not something that people talk about an awful lot regarding marketing strategies for the recruitment sector. Your Sector Is On Social At the...

Did you know that human beings have several basic requirements that need to be met before our primitive brain settles down enough to say yes to what we are being offered when it comes to committing to investing in a significant purchase? That is investing in your recruiting service and process or trusting you and your team to find a candidate the career move they want. Fascinating, isn’t it? This...

Recruitment BD is on most people’s agenda this year. 2022 was an amazing year for many recruitment and search companies. After crazy Covid, everything felt easy; clients approached recruiters, and candidates weren’t hard to find. 2023 wasn’t quite the same, yet companies did the same things. So why weren’t the same BD strategies working? It’s a question many business...

Lessons from 2023 Every year I sit down and write my observations from the year. I like to call them ‘lessons’ in the valiant hope that I can do something about them or accept that life throws us the odd curve ball we aren’t always prepared for or expecting. What I have learnt then gives me the option to do things differently. This is what I am taking into 2024; I do a deeper dive into each one on...