Denise Oyston

The Recruitment Marketing and Sales Podcast

Business EN ↓ 300 episodes

This is the Official Podcast of Superfast Recruitment

Author

Denise Oyston

Category

Business

Latest episode

Jun 8, 2026

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Episodes

Your Recruitment Pipeline Process For Recruiters in 2025 04.02.2025

As we move into February 2025, the importance of a well-managed sales pipeline remains a critical focus for recruitment businesses. Through our work with Superfast Circle clients, we’ve been helping them map out their pipelines for clients, candidates, and current connections – an increasingly crucial task given today’s challenging market conditions.   In this summary of our late...

Building a Brand That Creates Revenue With James Shenton: Case Study 28.01.2025

James Shenton is the founder and managing consultant at Opus Resourcing , a boutique technical recruitment business with 19 years of industry experience. Operating across the UK, Europe, and the US, Opus specializes in mid to executive-level technical recruitment.   Before joining Superfast Circle, Opus had built its business primarily through referrals and networking within the talent acquisition...

Why Top Recruiters Are Moving Jobs in 2025: With Cheryl Wing 20.01.2025

Welcome back to the Recruitment, Marketing and Sales podcast. Today we’re joined by Cheryl Winger, an expert in recruiting recruiters. With 25 years of experience, GSR2R partners with the recruitment market in two primary ways: recruiting recruiters directly and helping businesses bring recruiters in-house using their proven methodologies. Rather than being just a traditional recruitment age...

In Conversation With Venessa Vasilakeris: Recruitment and Psychometric Assessments 14.01.2025

I’m Venessa Vasilakeris from the McQuaig Institute, where we help companies make better hiring decisions through our suite of psychometric assessments. We measure personality and cognitive ability – factors that are crucial in recruitment and overall talent management. With over a decade at McQuaig and extensive experience in contingency and retained search, I’ve seen firsthand h...

How Steve Increased His Recruitment Fee’s By 25% 07.01.2025

In today’s podcast, we wanted to share Steve’s marketing story to inspire and encourage you that you can achieve a lot with some energy, support, and consistent action. Read on or watch the video above. Background Steve Lea is the MD and founder of Coalesce Recruitment , a permanent recruitment specialist company working in the UK’s technology, engineering, and manufacturing sectors. Steve h...

Why Competitors Become Allies: The Surprising Power of Professional Communities in Recruitment  16.12.2024

  I’m Sharon Newey, and today, I’m excited to share my fascinating conversation with Kerry Crockett, President of the NPA Global Recruitment Network. Kerry brings a unique perspective to our industry, having transitioned from a 15-year career as an occupational therapist to leading various nonprofit associations before joining NPA. Her journey and insights into professional commun...

Marketing Strategies for 2025: A Guide for Recruitment Professionals 09.12.2024

As we approach 2025, I want to share some fundamental marketing strategies that will make a significant difference for your recruitment business. This year hasn’t been the easiest for many people, as several of you have shared through your emails. However, by focusing on these core elements and maintaining consistency, you can set yourself up for success in the coming year.   The Fundamental...

Differentiating Yourself In A Crowded Recruitment Marketplace 03.12.2024

As we cycle towards the end of the year, we have 450 podcasts available for you to explore various marketing strategies. Pre-ending 2024 and moving into 2025, if you haven’t audited your current position, head over to SuperFastGroup.co.uk/MCL. It’s an ideal time of year to use our checklist. You can print it off and tick the boxes as you go along. We’re currently creating a new v...

Making Recruitment Business Plans: Understanding Fundamentals and Constraints 26.11.2024

Today, I want to talk about making plans and deciding where to focus our energy and time in our business. It can be very easy to think, “I’m not doing this” or “I could do that,” so I want to give you some ideas on what to ask yourself when looking at where to start and what to do next.    If you’re new here, welcome! There are another 448 podcasts you can liste...

The Pitch Deck That Answers Questions Before Clients Ask Them 19.11.2024

As we approach 2026, having a professional pitch deck has become more crucial than ever. This year, we have helped several of our Superfast Circle clients tweak and update their pitch decks with outstanding results; #theywonthepitch Pitch decks aren’t old-school; they are one of the most powerful tools for demonstrating your expertise and value proposition to potential clients in the current...

The Psychology Behind Successful Recruitment Marketing 12.11.2024

In the fast-paced world of recruitment, marketing isn’t just another task on your to-do list – it’s a mindset that can make or break your success. In this video recording and podcast from one of our client training sessions, Sharon shares how our internal dialogue shapes our actions and, ultimately, our results. Whether you’re a seasoned recruitment business owner or just s...

Building Marketing Excellence Fast: Everpool Recruitment’s Experience of Working With Superfast! 04.11.2024

Ged Walsh is the Founder and MD of Everpool Recruitment , an industry-leading multi-sector national permanent recruitment specialist based in Liverpool, UK. Ged has over thirty years of experience in the recruitment sector and has led several businesses during that time. He launched Everpool Recruitment, and knowing the value of marketing and the impact of building a brand, he was keen to build in...

Marketing Materials That Build Recruitment and Search Brands 27.10.2024

Marketing collateral remains a cornerstone of successful recruitment and search businesses, yet many recruiters struggle to create and leverage it effectively. Below is a summary of the podcast recording for those who prefer to read. In today’s competitive landscape, having the right mix of digital and traditional marketing materials isn’t just nice to have—it’s essential for sta...

Why A Compelling Employer Brand Is Critical For Recruitment Companies Too 19.10.2024

In today’s competitive recruitment landscape, your employer brand is more crucial than ever. It’s not just about attracting top talent to work for you; it’s about positioning your recruitment firm as the go-to choice for both candidates and clients. This episode of the Recruitment Marketing and Sales podcast delves into the often-overlooked power of employer branding for recruitm...

Productivity Ideas to Power Up Your Recruitment Marketing Success 13.10.2024

In the fast-paced world of recruitment, maximising productivity and effective planning are crucial for success. As business owners, we often find ourselves juggling multiple tasks, struggling to prioritise, and feeling overwhelmed by the sheer volume of work. But what if some strategies and tools could help us streamline our processes, boost our efficiency, and ultimately grow our businesses? In t...

Mastering Multichannel Marketing With Cold Outreach 07.10.2024

  Cold outreach remains a powerful tool in our recruitment arsenal. Let’s face it – several of us in this room are here because of successful cold outreach. It works, plain and simple. But the landscape has changed, and we must adapt our strategies to stay ahead. Remember the days of pharmaceutical sales? Our version of cold calling involved walking into GP surgeries, pharmacies,...

The Power Of Personal Branding For Recruitment and Search Owners 01.10.2024

In today’s competitive recruitment landscape, standing out isn’t just an advantage—it’s a necessity. Welcome to episode 441, where we explore the world of personal branding for recruiters. Since 2019, I’ve been honing my brand and seeing firsthand the transformative power of a strong personal brand. Whether you’re a seasoned recruiter or just starting, this episode is...

Closing 2024 Strong: Your Recruitment Marketing Action Plan 23.09.2024

As we approach the year’s final quarter, many recruiters fall into the trap of winding down, waiting for the new year to kickstart their efforts. However, this mindset can lead to missed opportunities and a slow start to next year. In this episode, I dive into five powerful strategies to help you close the year strong and set yourself up for success in 2025. A full summary of the recording i...

From Corporate Finance to Solo Recruitment Success With Natalie Wells 17.09.2024

Welcome to the Recruitment, Marketing and Sales Podcast . I’m Sharon Newey, and today, I’m thrilled to bring you an insightful conversation with Natalie Wells, a super successful finance recruiter who has successfully transitioned from corporate life to running her own independent recruitment business. In this episode, Natalie shares her unique journey from her beginnings in actuarial...

Balancing Act: Love, Family, and Building Ice Recruitment 09.09.2024

Having worked with Rachel and Neo as their marketing partner, I’ve always been fascinated by their journey with Ice Recruitment. Their story of building a successful business while handling the complexities of a husband-wife partnership is inspiring. I decided to record this podcast because their experiences offer valuable insights for other recruitment business owners, especially those cons...

A Journey Of Self-Discovery And Business Growth: Walking The Camino With Louise Shepherd 02.09.2024

  In today’s podcast post and video, we had the pleasure of interviewing Louise, one of our amazing clients who walked the Camino whilst running her business over six weeks during June and July. I encourage you to listen to the podcast and video; they are so full of gems! I have also added a summary of the main points below. Louise Shepherd from First to Recruit recently embarked on an incred...

Diversifying Talent Sourcing With Vanessa Raath 27.08.2024

In this episode, we sit down with Vanessa Raath , a globally recognised Sourcing Talent Trainer, to explore the future of recruitment and talent sourcing. Vanessa specialises in helping companies move beyond their reliance on LinkedIn by teaching innovative sourcing strategies that embrace new and emerging technologies. She shares insights into the changing role of traditional job boards, the inte...

The Art of Client Partnerships: Ged Walsh’s Guide to Recruitment Excellence 20.08.2024

I recently had the pleasure of interviewing Ged Walsh, the Managing Director of Everpool , on our recruitment, Marketing, and Sales podcast. Ged’s journey in recruitment spans an impressive 25 years, and his wealth of experience shines through in our conversation. Ged’s career didn’t start in recruitment. He began in retail, working in area management and FMCG, including a stint...

The 3 Key Challenges Facing Recruitment Companies Today 12.08.2024

  As recruitment business owners, we’re all too familiar with the challenges of attracting, retaining, and developing talent. Recently, I had the pleasure of speaking with Howard Greenwood, a seasoned recruitment expert with over 30 years of experience in the industry. Howard shared invaluable insights on the current state of recruitment, the evolving landscape of business development,...

3 Powerful Ways To Uplevel Your Recruitment Marketing 05.08.2024

Hello, everyone. It’s Denise here. Today, I’m excited to share three specific ways to uplevel your marketing, activities, and potentially the type of response you’re getting. These strategies are straightforward to implement, and I’m confident they’ll make a real difference in your recruitment business. Before we dive in, if you’re new to our podcast, welcome! W...

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