The Recipe For SEO Success Show

In the Reality SEO series I interview REAL LIFE HUMANS who've transformed their businesses with simple digital marketing and SEO techniques. Included in this episode are their practical doable tips and advice you can implement today. Josie Brown is an Australian WordPress developer who wanted to feel confident about building SEO websites from the get go - not just installing Yoast and saying 'DONE...

Cyrus Shepard gives the inside scoop on Search for 2019 It's been a busy year in SEO land. With more algorithm updates than you can shake a stick at. The Search Engine results pages are unrecogniseable, Google My Business gets sexier each and every day and conversational search is on the up, as we're able to use pretty much every device in the house to browse the interwebs. So how can us lowly sma...

How Google Tag Manager can make your life easier Google Tag Manager is every data lovers best friend. It's been around for a while but many of us shy away from it due to fear of it being over techy. Can it really help me? Is it just for the big guys? What on earth is it really good for? Today I'm talking to Nik Cree, the GTM master, about the insight and integration benefits of Tag Manager and how...

Real life business owners explain their Digital Marketing secrets Dom Kimber is an SEO copywriter based on the Sunshine Coast, not only did she build her own website but she grappled the Google beast, boosting her knowledge and confidence. In the Reality SEO series, I interview REAL LIFE HUMANS for who've transformed their businesses with simple digital marketing and SEO techniques. With practical...

Olga shares the ins and outs of Google Optimise Google loves to surprise and delight. It keeps us on our toes with surprise algorithm updates and plenty of features to help improve search. One of these additions is Google Optimise which came out a couple of years ago, but honestly I don't think many people are using. The big questions are "What on earth is it? And how is it useful to SEO?" Today,...

Real life business owners explain their Digital Marketing secrets. In my Reality SEO series I interview REAL LIFE HUMANS for who've changed their digital marketing for good and uses simple techniques to transform their business and brand. These shorter episodes will include practical DOABLE advice for real life humans (not lofty abstract tips that require 40 hours a week of effort and a $100k budg...

Dido Grigorov shares his advanced tactics for keyword research Keyword research is essential to SEO, there ain't no ifs or buts about it. However keyword research can feel like falling down the rabbit hole, blindly stumbling about, confused by the data and ending up choosing a random phrase out of sheer exhaustion. Most of us know the basics. But what about the advanced techniques that the pros us...

Real life business owners explain their Digital Marketing secrets. In my Reality SEO series I interview REAL LIFE HUMANS for who've transformed their businesses with simple digital marketing and SEO techniques. With pratical doable tips and advice you can implememen today Paula Glynn is an SEO and Digital Marketing strategist, who found that be really understanding how her customers talk, and refl...

Shannon Morrison reveals the best kept content marketing secrets Content marketing can feel overwhelming, there's so much you can do, but what should you be doing? Joining me today is Shannon Morrison, not only is he incredibly lovable he's also a genius when it comes to all aspects of content marketing. Whether you're just dipping your toe into the content marketing pool or you've been attempting...

Real life business owners explain their Digital Marketing secrets. In my Reality SEO series I interview REAL LIFE HUMANS for who've transformed their businesses with simple digital marketing and SEO techniques. These practical episode include real life advice for real life humans. My third Reality SEO guest is Kate Merryweather Kate has worked hard on her SEO to optimise her site, and one her bigg...

Joost gives us the low down on Yoast and what's coming in the future. Yoast is my favourite SEO plugin for WordPress. I use it on all my business websites and yes, I have eight. And I advise all my students to do the same. In my opinion, it's crucial for a great SEO strategy. So why Yoast? And what makes it great? Today, we're going to find out some secret Yoast tips that you can use to boost your...

Nikola Minkov shares his best tips for implementing Schema Schema. When I first heard about Schema I could feel the terror from my chest to the bottom of my bottom. What is Schema? Do I really need it? Can't I just pretend it doesn't exist? Lucky for me, all my fears have been allayed as in this week's pod Nikola Minkov breaks Schema down. We run through the A to Z of Schema, ways you can implemen...

Real life business owners explain their Digital Marketing secrets. So today I'm starting something new. I'm interviewing REAL LIFE HUMANS for my podcast who've changed their digital marketing for good and uses simple techniques to transform their business and brand. These shorter episodes will include practical DOABLE advice for real life humans (not lofty abstract tips that require 40 hours a wee...

Tim Capper answers our burning Local SEO questions Local SEO and the mysterious local pack. We all yearn to crawl our way in and mostly, we fail. What is the secret to mastering local SEO? In this week's pod we put our burning Local SEO questions to the master. We run through the best strategies to make it into the local pack and how to widen your local search opportunities. If you've spent many n...

Since I started my pod, not one but 4 of the big SEO software companies have started their own podcasts. They have money, high production values, teams, audio people, dancing girls and lazers. I have me, in a hut, with a really annoying dog next door who never stops effing barking. I've been sketchy with my schedule. I've wondered if it's worth it. I've had horrible bouts of imposter syndrome. But...

Practical tips for normal humans As you'll know, if you listened to the podcast with John Mueller, Google has moved to a mobile first index. So what does this mean for you small business owner? Must you burn your site to the ground and start again? Must you pay big bucks to your website developer to do all the things? Must your site be faster than a otter sliding down a greasy tube? Well no, and y...

Learn the ins and outs of voice search and the potential for your business Voice search is a speech recognition technology that allows users like you and me to perform searches via a voice command. Voice search can be used with smartphones and other small web-enabled devices. It's hard to say exactly how many search queries are voice-based since Google doesn't publish that exact information regula...

We get the inside track from Google themselves Google, it's a mystery - right? What the hell to they want from us? What fiery hoops must we force our websites to jump through to meet their never-ending list of demands? And why do they keep changing things? But rather than pull your hair out and mutter swear words under your breath, I have a solution for you. We can ask GOOGLE what they're up to. T...

Best practices and what it means for your business website On Monday, March 26, 2018 Google announced that after a year and a half of careful experimentation and testing they're migrating sites that follow best practices for mobile first indexing. The much talked about Mobile first index is finally here. But what does this mean for the average small business website owner? How will this site affec...

How to boost brand awareness and links with PR You might not realise it but PR and SEO go together like jam and scones. While some people like to keep their digital communications in neat little pots, the truth is that the lines are very much blurred these days. If you can write a press release that generates real media coverage, it will boost your SEO efforts with traffic, awareness and those all...

Top tips on how to make your migration stress free Okay, so it's time to make big changes to your website. Perhaps you want to move to a new platform. Or finally change from HTTP to HTTPS. Perhaps you're changing your domain name. While this might be great for business, it's important to understand just how big of an impact a poorly managed site migration can have. Get it wrong and you could take...

What it is, why it's helpful and if it's even real. So if you're been studying SEO for any period of time you're likely to have come across the phrase Domain Authority. It's a term coined by Moz, the SEO software company, and they use it as a metric of a site's ability to rank against its competitors. But while many swear that the concept of Domain Authority is real, many more assert there's no ev...

Does more likes equal higher rankings? Social media is so much fun, and such a giant time sucker. But does it really have any impact on your Search Engine Optimisation and ability to rank? Social signals and their importance in relation to rankings is something that's been hotly debated for years. There are lots of people is the YES camp and about the same number in the NO camp. In today's episode...

Why you need a fast site, not an AMP site These days, everyone in the SEO cafeteria is talking AMP, AMP, AMP. It's been around for a time, and while some earlier pioneers have tried to make it work (me), many failed (also me) and have given up. So, when I saw the title of Jon Henshaw's presentation at the recent Brighton SEO event ' FORGET AMP. MAKE FAST SITES', I thought my prayers had been answe...

Today, I want to talk about my SEO predictions for 2018.     What's going to happen in the world of Google? What should you as business owners, bloggers, entrepreneurs, word press developers, copywriters and marketeers. What should you be concentrating on? And what will I be focusing my efforts on for my six, or is it seven, websites in 2018?