The Recipe For SEO Success Show

Building schema markups: Avoiding the stumbling blocks and taking your websites to new heights It's that time again. SCHEMA TIME. Yes, we're here for another soiree with Schema. You're a little familiar with it at this point. You've eyed each-other across the room. You've heard your peers mention "markup'' in hushed, worried tones. It's time to get reacquainted with, or meet for the very first tim...

Tool free SEO for the budget conscious When it comes to running your own business we have to wear so many different berets. We have to be accountants, project managers, salespeople, and digital marketers. And it's a tough gig. So often I see small business owners struggling to master digital marketing, not sure where to put their attention. Not sure what is going to move the needle. Floundering, w...

Learning sparkly digital marketing skills In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast. Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get noobs. Or those who, while they may know how to run a successful business, have studiously avoided dealing with SE...

How Campfire Treats become top dog in Google In my Reality SEO series, I interview REAL LIFE HUMANS who've changed their digital marketing for good and used simple techniques to transform their business and brand These shorter episodes will include practical DOABLE advice and tips from people just like you. This week we're talking to Marko Wittich, who runs a Shopify website for his business Campf...

Tool free SEO for the budget conscious One of the hardest things about DIY SEO is affording all the tools. We have the big three software Moz, Ahrefs, and SEMrush, and now oddles of up and coming brands. On top of that, there are tools for keyword researching desktop tools like Screaming Frog and so many more. And it all adds up, especially if you're a solo business person. But what if there was a...

How to make webinars your number one lead generation tool Webinars. I've done a few before, but I must admit I've never quite been 100% sure if they work. Are they the secret to wonderful lead generation or are they a little bit worn out and not working quite as well as they used to? Well, today I'm honoured to have Omar's Zenhom from WebinarNinja on the show, to give us the lowdown on webinars fo...

Today I'm talking with Jono Alderson. Jono is a digital strategist at Yoast and also a bit of a wise old sage in the world of SEO, he's not actually that old, but he has an air of Doctor who about him if you ask me. I saw him present at Yoastcon last year and his talk about the future of the internet and Google searches was, without doubt, my favourite speech at any conference I've ever been too....

Featured snippets, some love them, some hate them. For some, they're a chance to grab position zero and end up at the tipperty top of the Google results even when competing with the big boys. For others, they're Google scraping our content and denying us click-throughs. Today we'll talk through what Featured Snippets are, the different formats, and what tactics you need to use to nab them, and whe...

And why great courses are not passive, they're supportive People say that everyone has one good book in them. Can we also say this of ecourses? Can anyone turn the raging tsunami of knowledge in their head into a loving pool of learning and resources? Having created oodles of online courses myself, it's a question I get asked a lot. Along with, what makes a successful course? How much support do I...

Or, why SEO must be part of your marketing strategy In my Reality SEO series, I interview REAL LIFE HUMANS who've changed their digital marketing for good and used simple techniques to transform their business and brand. These shorter episodes will include practical DOABLE advice and tips from people just like you. Find out why Amy Annetts, already a successful business marketer, decided she had t...

How a non-techie marketing manager transformed her business In my Reality SEO series, I interview REAL LIFE HUMANS who've changed their digital marketing for good and used simple techniques to transform their businesses and brand. These shorter episodes will include practical DOABLE advice and tips from people just like you. Kate Toon chats with Belinda Austin Marketing manager of 6ft6 wines about...

My low down on what's coming our way this year Today I've dusted off my crystal ball and I'm sharing my predictions for how the digital will develop in 2020, What's going to happen in the world of Google? What should you as business owners, bloggers, entrepreneurs, word press developers, copywriters and marketeers be concentrating on? Which platforms should we be using? What are the big trends? An...

In this episode, Kate Toon explains what's coming up in the newly revamped Recipe for SEO Success podcast Series 2 is going to be bigger, better and a little more regular.

Let's be honest, most of us are scared of SEO agencies. We've heard too many horror stories. Of people being bamboozled, misled, ripped off and left with sites riddled with dodgy back links, poor optimisation and woeful rankings. So what do we do? How can we learn to trust SEO agencies again, and more importantly how can SEO agencies Suck less. Today, I'm chatting with Mathew Cocciardi, who was a...

Preparing your website for Global SEO domination International SEO is the process of optimising your website so that search engines can easily identify which countries you want to target and which languages you use for business. Most of us struggle with getting to rank locally, so do we really need to care about international SEO? Well if a good share of your website visitors are coming from a dif...

I was lucky enough to present at Yoastcon in the Netherlands, so thought I'd do a special live episode interviewing all the smart people there and asking them their number one Digital Marketing tip for this year Many of these awesome humans will also appear on a future episodes of the podcast so stay Tooned for those episodes too. Tune in to learn: What is DSA? How to find out what's holding your...

Why you shouldn't ignore this search engine Bing is often overlooked here in Australia, with a low market share of only 3% (according to Statcounter.com) is it really worth the effort? In this podcast with Fabrice Canel from Bing, I discover some interesting features of Bing, and some amazing tools to help you with your whole DIY SEO approach. Tune to hear why you need to give Bing a second look....

Crawlability is super important for your website. Ensuring humans and those sticky little Google bots can slip through your site like a damp otter down a pipe is crucial. We don't want duplicate content and we don't want oodles of pointless pages and archives being crawled. We want slick, efficient, uber crawlable websites and today we'll be going through how to make that dobable. Tune in to learn...

I was lucky enough to chat with one of my SEO heros Rand Fishkin in my I LOVE SEO Group on Facebook recently. Not only was Rand my first ever guest on the podcast, he's also been a huge influence on my SEO career and a veritable font of knowledge and ideas. I was super excited to share the stage with him at Yoastcon recently where we discussed all things Digital Marketing - and he was generous eno...

How having a solid video strategy can turn your stories into sales Video has been around long enough now that people have cottoned on to it being a great tool for business. Everyday, I see more and more people getting in front of the camera to share their stories and expertise. And everyday, there's an increase in below average videos being posted across the interwebs. Today, I'm joined with Ben A...

How to find influencers and make them work for your business. You might have heard the term influencer marketing. You might think all it involves is hot girls in bikinis on instagram clutching your product and charging you $1000 for one insta story. But it's a teeny bit more complicated than this. An enhanced form of relationships marketing Influencer marketing can help boost your brand through th...

How Tim deals with haters and what he'd change about Ahrefs So in this second part of the Tim Soulo interview, we are moving away from talking about content marketing. You can head back to the first episode hear all Tim's amazing tips on that. And instead we're going to talk about the Ahrefs tools, what it does, and also some kind of sticky questions which I'm wondering if Tim is going to be comfo...

Also, why Tim is going to live in the woods and work on his beard Content marketing is something we know we should all do, but it's so overwhelming many of us don't know where to start. So today, I'm delighted to have Tim Soulo from Ahrefs on the podcast, he's Marketing lead for this leading SEO software Tim and his team consistently pump out amazing shareable content that builds brand awareness a...

How SEO made Andrew a better copywriter and a better dad. In the Reality SEO series I interview REAL LIFE HUMANS who've worked hard to learn more about the wonderful world of SEO. They're all graduates of my Recipe for SEO course and all real business people, not SEO gurus. Andrew Lau worked as an agency producer before deciding to take a leap into SEO copywriting. He knew that a high Google ranki...

Make your site easier for customers and Google Gods to navigate Many people think of SEO as an afterthought. You build your website and then smear a thick layer of SEO icing over the top. But SEO is not the icing on the cake, it's the cake itself. Structuring your website well is essential for both usability and findability, not only does it help your customers find the content they need, it helps...