The Recipe For SEO Success Show

Hello, lovely humans, Kate Toon here and I'm sad to say that this is the final episode of the Recipe for SEO Success Podcast. Since around 2015, I've cooked up nearly 300 episodes with brilliant guests from tech tinkerers to content nerds. It's been a lot of fun. Thank you for listening, learning, and laughing with me. Tune in to learn:  Why I'm moving on from the Recipe for SEO Success How to kee...

What still works, and what was overhyped Hello SEO beasts.  Kate Toon here – your once SEO-obsessed, slightly odd host of The Recipe for SEO Success. Today is a big, squishy, full-circle moment. After 11 years of recording (with a few gaps), 200 brilliant guests, more than 500,000 downloads, and thousands of fabulous humans taking my courses - we've arrived at the penultimate episode of this podca...

Evolving with the ever-changing search engines With the rise of AI search tools, it's important to make sure your business is showing up in the search snippets and in the LLMs. But where are they pulling information from, what are people searching, and how can we make a successful SEO strategy for 2026?  Today we have Elizaveta, the Head of Marketing at Serpzilla, to help answer these questions an...

Keeping your site safe, speedy and searchable Today, my AI SEO Snippet co-host, Tony Cosentino, has full rein of the episode to share his tips and advice about WordPress SEO, and a bit of AI mixed in. If you haven't heard already, Tony is an expert on the Recipe for SEO Success Course, in the DMC membership, and is of course, my beloved. So stay tuned to learn all about WordPress SEO. Tune in to l...

Bringing on AI as your intern, not the team leader Today you'll be hearing from another expert from the big Recipe course. For this episode, I've invited Cath Fowler, Copywriter and Keyword queen to explain how AI is affecting keyword research, her top tips, and why AI hasn't put her out of a job yet. Tune in to learn:  How AI is changing keyword research How prompts can uncover long tail keyword...

So if you've read anything about AI SEO, you'll have heard the word Schema used, sometimes known as structured data.   In this episode, Tony Cosentino and I will demystify the schema jargon, show you where schema actually moves the AI SEO needle and give you some practical steps to implement it. And don't worry, no technical degree is required.   So grab a cuppa, open your JSON-LD, and let's teach...

Today Tony Cosentino and I are diving into a seismic shift for AI SEO: Shopify's New integration with ChatGPT. It's bringing real native shopping straight into AI conversations. OpenAI has launched Instant checkout, powered by Agentic Commerce Protocol, whatever that means, and built with Stripe so shoppers can discover and buy products without ever leaving the chat. So we're gonna unpack what it...

Today, Tony Cosentino and I are talking all about Experience Expertise, Authoritativeness, and Trustworthiness with a little AI elbow grease.   If you think E‑E‑A‑T is just for Google boffins, stick around—by the end of this episode you'll have an AI EEAT recipe you can actually cook. We'll break down what E‑E‑A‑T really means, how AI can make it measurable, and where humans still need to keep the...

Now there's a lot of misunderstanding about where tools like ChatGPT, Perplexity, etc. get the data that they're using to give you answers with, right?  People get very confused about this.  So today Tony Cosentino and I are going to talk about data sources for LLMs.  Did you ever think you'd be listening to a podcast about something so fascinating? I bet you didn't.   Listen to all the AI SEO Sni...

Right, so maybe you're feeling, you've finally got your head around SEO and now there's AIO, GEO and AI SEO flying around like confetti at our wedding. It's like the digital marketing world has gone acronym mad. But here's the thing, your customers are asking ChatGPT for recommendations instead of just Googling. So today, Tony Cosentino and I are going to cut through the jargon to explain what the...

Welcome to AI SEO Snippets, the newest podcast from the Recipe for SEO Success, hosted by Kate Toon, SEO Educator and digital marketing lover and Tony Cosentino, AI super nerd and WordPress warrior. Each episode is a quick hit of actionable insights, delivering essential AI SEO knowledge without any fluff or jargon. Get ready to boost your SEO game in just a few minutes—because our aim is to help...

Today I'm going to hand the mic over to our very own resident Shopify SEO expert on the big course, and also in the digital marketing collective, my VIP marketing membership. Her name is Kerri Bennett, her business is Yellow Door Digital. She is a legend.  Today she'll be sharing her tips and advice to help you on your Shopify SEO journey and avoid making all the wrong moves. Tune in to learn:  Wh...

Posting on platforms with purpose  For the last few years, we've all been a bit single-minded. Google, Google, Google And that makes sense, Google's market share has consistently been around 90-95% globally, but it's slipping. And platforms like ChatGPT come along and blow everything out of the water, perhaps it's time we got a little bit more search-agnostic. Not sure what I mean? In this episode...

Getting started with quizzes, surveys and calculators Welcome to another episode of The Recipe for SEO Success, where we whisk together strategies for search engine glory. Today we're sharing a little-known secret ingredient for capturing leads and boosting engagement on your website, calculators and quizzes. These interactive tools can be your golden ticket to increasing your audience and gaining...

How Learning Language Models are affecting search Ah AI, it's all everyone's talking about and utterly fascinating, yet also boring as bat poo at the same time. While some are using AI to create new tools and innovate, my partner, the WordPress guy, is doing amazing things, most of us are using it to make AI versions of themselves as dogs or creating rubbish lists of two-word keywords in ChatGPT....

Using keywords to showcase my creative business on Google Getting SEO advice is one thing, but how much of it is really doable for the average business human?  In my reality SEO episodes, I talk to real life people and get the truth about how they use SEO and digital marketing to improve their business.  Today I'm talking to a former student of the Recipe for SEO Success course, Rebecca Eddison. W...

Understanding the stats that matter Hey there, it's Kate Toon, here to sprinkle some SEO seasoning on your day with the Recipe for SEO Success Podcast. Today, we've got a delightful dish brewing with the incredible Sally Mills. We're diving into Google Search Console—the boring, yet indispensable, cousin of Google Analytics. Often overlooked, this tool is a treasure trove for businesses, helping w...

Building recognition for your brand and profile Welcome to another exciting episode of the Recipe for SEO Success podcast, hosted by yours truly, Kate Toon. Today, I'm thrilled to bring you an episode that promises to revolutionize your approach to link building. I've invited the incredible Christopher Panteli to join us, a master in the art of securing the most coveted links on the planet. Togeth...

Welcome to another mouth-watering episode of the Recipe for SEO Success podcast. I'm your host, Kate Toon, the head chef in this delightful digital kitchen where we whip up scrumptious SEO strategies to elevate your online presence. Today we're diving into the tantalizing world of e-commerce SEO, sprinkling a dash of insight on the latest search engine result pages changes. Joining us at the table...

It's a Toon tip day, and I want to talk to you about intrusive interstitials (aka pop ups). Now, there's one funny thing about Google. Well, there's many funny things about Google, but one of them is the way they refer to things, they do have a rather la-di-doodle way of talking about things. So they talk about intrusive interstitials being a problem on websites, and what they mean by that is pop-...

If you're listening to this podcast, you're probably already trying to save money by doing SEO yourself.  But one of the biggest struggles for people doing DIY SEO is building backlinks.  That's often why they resort to using an SEO agency, and let's be honest, good SEO agencies aren't cheap.   That's because building quality backlinks takes a big amount of time. You've got to build the relationsh...

If you bought a small bookshop in a coastal town, in pretty much the middle of nowhere, what would you do to make it a success? In this episode, I'm going to be telling you exactly what I've done to try and make my new bookshop, Umina Beach Book Nook, rank well on Google and build a community of loyal and loving fans. It's going to be a combination of marketing, copywriting, SEO, a whole lot of ha...

Connecting with community and promoting yourself Getting people through the door can be a constant struggle, which is why SEO is so important for local businesses. I know this for real now that I have a bookshop. But with all the changes Google has made, how do you stand out in the local pack? Is the local pack even a thing anymore? Today I'm chatting with a Local SEO expert about the latest advic...

It's Toon Tip time, and your trusty host, me, is here today to tackle that ever elusive question swirling in the minds of digital marketing managers everywhere. How long does it really take for SEO to work? Is it a sprint? A marathon, or maybe a bit of both? Today we're going to be diving into timelines, managing expectations, and maybe even giving you the patience you need to see your glorious se...

When I started out, I was one of the few women in the SEO trenches. I remember joining an SEO Group on Google and realising I was literally the only female in there. I'm beyond chuffed to see that that's no longer the case. At a recent SEO event in Newcastle over half of the audience were women. It's great to see the SEO world and events trying to aim for more balanced, diverse speaker lineups. Bu...