The Recipe For SEO Success Show

Hello and welcome to The Recipe for SEO Success. Today it's Toon tip time. I'm going to share a short, sharp episode that gives you quick advice and helps make your SEO journey easier. And today I want to talk about E.E.A.T. (Experience, Expertise, Authoritativeness, and Trustworthiness).  Kate discussed the importance of Google's EEAT framework for content creators to enhance their authenticity a...

In today's Toon tip I'm answering a question from the Misfits Entrepreneurs Facebook group from Jo Green: What are the top things to do to help your website and articles show up in Google AI overviews or AI search that are easy to implement? Listen to all the tip episodes Freebies: Free online training: Increase your website traffic (and sales) The Ultimate SEO Checklist SEO SOS Challenge Free SEO...

Keeping your customers click-happy  What does the future of ecommerce look like? Now, we've already done our SEO predictions episode covering the broad strokes, but today I want to focus on eCommerce. What has changed, and what has stayed the same? How can you continue to compete with the big brand names in this new age of AI? Stick around and find out. Tune in to learn: What has changed in ecomme...

It's time for my first SEO tip of 2025, and today we're going to be talking about SEO prompts for ChatGPT. Now unless you've been living under a rock, you'll know that ChatGPT is an advanced natural language processing AI model. Developed by OpenAI, it's all about trying to understand and generate 'human-like', and yes, I'm doing air fingers when I say human-like, text based on the input it receiv...

What's important to Google this year So it's been a while, thanks for Tooning back in. As I mentioned in the kick-off episode for the year, I took a little break to deal with some personal stuff, but now I'm back and ready to face everything SEO has to throw at us in 2025. But what do we think is coming down the tube? How much will Chat GPT influence SEO? Do the old methods still work? Today I'm j...

Hey, we're back. It's 2025 and the Recipe for SEO Success podcast is back on the airwaves (or the earwaves or whatever podcasts are). For those of you who have been following my story online, you'll know that 2024 wasn't my best year. Very sadly, my dad passed away, and that caused obviously a lot of upset and changes. But never fear, we are back and I will be launching a series of episodes over t...

Hello, I just want to explain that we're going to be taking a little bit of a break on the podcast, probably about a month or so. This is sadly because I've had some bad news from home and I need to return to the UK and spend some time with my family. So I hope you can bear with me while I get through this difficult time. We will be back later in the year with more great episodes. Thanks for liste...

How to make your ecommerce store stand out with SEO   Do you struggle to get your products to rank high on the search engine results pages?    Last year we went through how you can improve user experience on site with Louis Smith.   And today we'll cover some common mistakes ecommerce owners make that can lead to their products ranking poorly, or sometimes not at all.    Tune in to learn:  How eco...

Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they're 100% jargon and gobbledegook free. Today I'm answering a question that was posted in the I LOVE SEO group about whether someone can optimise one web page of their website, and if that will be enough.  ...

There is a mountain of SEO advice out there, but how much of it is actually doable for the average business human? In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses. Today I'll be talking to a former student of the Recipe For SEO Success Course, Jane Fonti. We'll chat about how Jane got her start in SEO, the...

Today is a tip episode, we're going to be talking about easy ecommerce SEO, five things for store-owners to focus on in 2024.  I'm gonna be honest, I think that most ecommerce stores need to focus on some foundational elements. So let's jump in.  Listen to all the tip episodes here. Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course...

Knowing your audience and cutting through the noise In 2024 with the rise of AI, it can feel like we're moving further and further away from our humanity. If we can chatbot our customer service, analyse spreadsheets to decide our next move, and Chatgpt our content do we really need to build relationships with our customers any more? Well obviously, yes, yes we do! But where do we start?  How do we...

Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter episodes are here to help with easy learning and quick wins and I promise they're 100% jargon and gobbledegook free. Today we're going to be talking about what the first steps are for a new website when it comes to SEO. Check out all the Toon tips here. Freebies: Free webinar: Increase your website...

So here we are, a fresh new year to grapple the Google beast and get our site found online. But what should be our SEO priorities in 2024? What's coming down the pipe? And what is old hat? Today I'm joined by one of our favourite guests on the Recipe for SEO Success podcast, Cyrus Shepard. We're going to be rubbing our crystal balls together and chatting through what we think are the big things to...

Taking testing one step at a time Do you ever wonder how effective your site's SEO is?  You've put all this time and effort into finding effective keywords, your images are slim, your page loading time is faster than a fast thing.    But is it bringing in the clicks and sales? Because at the end of the day, ranking is nice, but you know what's nicer? Making money! Today we're going to look at some...

Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they're 100% jargon and gobbledegook free. Today we're going to be talking about the 4 most common website issues I see every day. Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate...

Embracing techy SEO to get found online Getting SEO advice is one thing, but how much of it is really doable for the average business human?  In my reality SEO episodes, I talk to real humans and get the truth about how they use SEO and digital marketing to improve their businesses. Today I'll be talking to a former student of the Recipe For SEO Success Course, Elisha de Jonge. We'll chat about ho...

Today is a tip episode, no guest to interview, just little old me. My tips, my advice. These shorter, more succinct episodes are here to help with easy learning and quick wins and I promise they're 100% jargon and gobbledegook free. Today we're going to be talking about how much should SEO cost?   Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO...

Now here's me thinking that being online means I'm pretty green. My entire business is up in the cloud, with very few physical products, not much post, and a little shed in the back garden that uses minimal electricity.   And I never use my printer, not because I'm green but because I can't hook it up to my computer properly.   But today's guest is going to explain how even hosting your website ha...

So today is a tip episode, no guest to interview, just little old me.  My tips, my advice. These shorter more succinct episodes are here to help with easy learning and quick wins and I promise they're 100% jargon and gobbledegook free.  Today I'm answering questions about ecommerce SEO. Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Co...

Setting up a website is not a one-off process.  In many ways, it's like having a plant.  Building your website and optimising it to be found is like setting up the nutrient-rich soil.  Hitting publish for the first time is like planting a seed.  Now you just sit back and see what happens right? No, much like that little seed, if you ignore it, it will wither away, much like your website traffic. ...

Need a speedy SEO Fix?  These micro SEO tip episodes are a fast way to digest a little SEO knowledge for easy learning and quick wins and I guarantee they're 100% jargon and gobbledegook free.  Today I'll be giving you some top tips on Local SEO.   Freebies: Free webinar: Increase your website traffic (and sales) The Ultimate SEO Checklist Free SEO Nibbles Course   Sign up for the Recipe for SEO S...

Showing Google you've got the goods Hey you, ecommerce store owner. I know you got a sexy theme for your website that promised it was responsive, conversion-focused and all that jazz. But is it? So many ecommerce sites fall down on the basics of user experience. Terrible navigation - check Confusing home page - check Bland category pages - check Cut and paste product descriptions - check And don't...

Okay, are you ready for a rant? I know I share interviews and chats. I've now started sharing tips and advice. But today it's rant time. This Toon is angry and I want to share why. So today I'm getting stuck into shitty SEO agencies. What they do. Why they do it. And how to see the red flags before you get screwed. Ready? Let's go. Freebies: Free webinar: Increase your website traffic (and sales)...

Understanding how Google classifies context. The Google beast has come a long way since 10 blue links, doorway pages and exact match domains. But what's changed the most is probably how we consider and use keywords.  At beginner level we're gathering keywords, grouping them by content and then using them on our pages, but as Google strives to improve the search results, it has started to dig deepe...