The Recipe For SEO Success Show

Boost your marketing strategy with the right SEO data Grappling the Google SEO beast takes time and effort, I know. Once we've started our journey we need to check our progress and build on our success. Measuring progress means we usually check loads of data and all the data lives in different places.] You know, the kind where you have 25 tabs open and your computer is starting to ooze smoke. Then...

WordPress websites and SEO mistakes that sap your Google juice. Do you have a website? Congratulations. Give yourself a little pat on the bottom. You could already be on Google's radar. Maybe. Because building a website is one thing, but building an SEO-friendly website is quite another . Today I'm talking about WordPress websites and avoidable SEO mistakes I often see. Mistakes that kill your flo...

Common mistakes that will drag down your conversions So perhaps you're a new business considering taking the plunge into the Shopify pool. Or maybe you've taken that leap off the diving board, and are already splashing about and wondering if your Shopify site is really up to scratch. And  no matter what you're selling  – whether it's fun pool floaties, funky garden gnomes, or eco-friendly fashion...

Using short, snappy videos to your advantage Tik Tok.  It's the widely talked about short-form video sharing platform. Most think it's for bright young things, who can dance about and skateboard off high things. While it's mostly known for dance-trends and lip-syncing videos, and being as addictive as sugar-water to a manic hummingbird on a hot summer day. It's also hugely powerful for business. I...

SEO Traffic Projection for eCommerce Websites Do you have a crystal ball? Or a set of runes? Or are you pretty dang good at deciphering tea-leaf patterns in your mug? No? Well if you can't see the future, how are you going to predict the future of your marketing campaigns? How are you going to forecast results? So many humans are blindly executing SEO campaigns, and crossing their toes and bum che...

What shows up in the results, and why Ah those pesky  Search Engine Results Pages , they seem to  change every single day . And working out what is what can be incredibly confusing for the newbie, and even the oldbie. Today we're going to take you through it. Step by step. Element by element. We'll name them, explain them and tell you how to optimise for them. By the end of this episode, you'll be...

How to get started, not get stuck in and how to turn it to your digital marketing advantage. Every now and again I like to stray from the SEO path and talk about other types of Digital Marketing. Because of course, they all help improve your SEO. This week it's a solo episode, with just me, myself, and I, and I want to discuss the new kid on the social media app block. Clubhouse. Some of you may a...

Getting the low-down on SEO service providers In the world of digital marketing, there are oodles of people promoting their SEO services. Some promise overnight, top-ranking results like a bad pimple-cream ad. "One-time application, the results will shock you!" If it sounds too good to be true, it probably is. Some will tell you what you want to hear, with the hope that you won't actually look int...

Navigating stormy business seas, and the importance of coming back to port In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast and Digital Marketing. Yes I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get real business humans Or those who, while they may know how t...

Spreading your digital marketing eggs across multiple baskets Google has been making headlines here in Australia, the news corporations aren't happy about the way they pull their stories into the SERPS, and they want a cut of the profit pie. Google is so far saying no, you want us to pay? We'll go away. So what would happen if Google left Australia? In today's bonus episode, recorded as a Facebook...

How to find the metrics that matter and not get swamped by data Google Analytics can feel just a little bit yawn. Yes, you set it up yonks ago. And maybe poke around once in a while. But really? You're not doing anything with the data. In this week's episode, we're going to dig deep into Google Analytics, the important metrics, and reports that actually matter . But more importantly, we're going t...

Getting back to basics So usually around this time of year, I do an SEO predictions podcast. But you know what I'm over it, the world and their rabbit has an SEO podcast these days, and everyone does a predictions podcast, so no. It's not happening here. And also the predictions are always the same . Voice search will be bigger. Optimise for EAT. SERPs will change. Schema blah blah blah. Obviously...

Simple changes to deliver more customer engagement By now I'm guessing you've probably heard of Google My Business , it's Google's free listing for all your business operation information including address details, reviews, posts, photos, and a whole lot more. It pops up (for most of us) on the right-hand side of the Search Engine Results page when customers search for our brand. But most of us ar...

Google Page Speed Demystified Remember the early days of the internet? Back when bandwidth was a total joke, and every browser took a few minutes to warm up. It gives me goosebumps just thinking about it. These days we have no time for slow sites. And nor does Google . I want to open 10 different tabs at once and have them all working in less time than it takes a greasy penguin to slide down a hil...

Finding the most effective form of your content Do you ever have trouble making decisions? I know I do. Should I wear red or blue?  Boots or joggers? Do I feel like strawberry ice-cream or chocolate? When you're trying to pick between two different headlines for a post, or the colour of a call-to-action button on your webpage, the pressure is on.  Suddenly the choice between red and blue could mak...

Keeping Customers On The Line After You've Reeled Them In So there are an awful lot of us doing the do. Standing out the front of our businesses, jumping up and down, and spinning a flashy sign in the hopes that customers will come our way. But how do you  keep your customers' attention  once they do actually show up? How do you  lead them in, establish a connection, build trust and of course sell...

Making your content more accessible One of the most overlooked factors when it comes to marketing is how well your content is received without audio , according to the World Health Organisation, approximately  5% of the world's population is deaf or hard of hearing. But did you also know that around  85 percent of humans watch videos with the sound turned off ? Assuming that sound will be played o...

It's not just business, it's personal In my Reality SEO episodes, I like to focus on real humans grappling with the Google beast. Yes, I get lots of marketing professionals, copywriters, and web developers passing through my slippery funnel of courses and resources, but I also get noobs. Or those who, while they may know how to run a successful business, have studiously avoided dealing with SEO. T...

How to set up the right online campaign for your business Ads – they're inescapable.  I read once that the average person sees 5000 ads every single day. What started out on billboards and in newspapers has turned into social media posts and fifteen-second video intros. More importantly, with an ad,  consumers are only ever one click away from the product being advertised . Don't even get me start...

Wheeling customers all the way to checkout Selling online is tough. With the big boys like Amazon dominating the results, it can be hard to get eyeballs on your store. But even if you do win the ranking game, and are getting traffic, how on earth do you get your customers to part with their hard-earned cash? How do you persuade with amazing product descriptions? What strategies can you use to make...

You gotta love YouTube The expansive pool of cat videos, How To recipes for muffins, music videos and beauty vloggers are an endless source of entertainment. But it can also be an endless source of new clients. Getting your lovely little face onto people's screens is a powerful way to help them remember you – and to stick in their blobby pink brain like a lollipop to a car seat in summer.  Today w...

Lure the SEO beasts your way with freshly optimised juice Selling your products and services online can be tough.  Every year, new trends pop up like weasels from their little weaselly holes, and we have to figure out how best to wrangle and train them to deliver more SEO juice than our competitors.  But don't fret! I have an excellent expert to simplify the eCommerce digital marketing process and...

Scrubbing up your Brand SERP to make a good impression In this tech-crazed day and age, we often Google first, and ask questions later. When we find new business, product, or service, we want to know what the search engines, and the entire world, think of it. And we want to know NOW. But more importantly, we want to know the brand behind the product or service. The who behind the what. And of cour...

Get your head in the game so you can maintain your brand integrity Personal branding is scary. You don't want to step out from behind your brand. And if you do, you have questions. How much do you need to share? How personal is a personal brand? Do you need a brand for your business and for you? And does it really make a difference to the bottom line? We'll find out all this and more on today's ep...

Or how to market a podiatry business In my Reality SEO series, I interview REAL LIFE HUMANS who've changed their digital marketing for good and used simple techniques to transform their business and brand. These shorter episodes will include practical DOABLE advice and tips from people just like you. Find out how Rudo Makuyana has focused on her Digital Marketing to build relationships , put herse...