The Recipe For SEO Success Show

And how to enhance your business results The Google Knowledge Graph is a system that was launched in May 2012. It understands facts about people, places and things and how these entities are all connected. The Knowledge Graph is used both behind-the-scenes to help Google improve its search relevancy and also to present Knowledge Graph boxes within its search results that provide us consumers with...

Hacks and tips on creating a super smooth funnel We all know how important our landing pages are. The internet is full of articles hacks and tips on how to create a super smooth funnel, killer Calls to Action and they all promise that if we get our landing optimisation right – we'll be winner customers faster than a well oiled otter sliding down a pipe. But how does landing page optimisation relat...

How to get to grips with Google when you're going it alone. When I spoke to Rand Fishkin way back on Podcast episode 1 (when I didn't even have a podcast and honestly just wanted an excuse to talk to Rand Fishkin) I asked him if he thought it was truly possible for small business types to do their own SEO. He replied that yes it was possible, but they wouldn't be doing SEO at the same level as som...

I compare cost, designer, optimisation and more If there's one thing I get asked by my SEO students at least once a week, it's 'Are Wix websites any good for SEO?' And I get it. Wix is an easy to use platform that allows even the least technical beast to build a site quickly and easily. I know that you want it to be great for SEO – because then life would be so much easier. But is it? In this epis...

Let's bust the myths and focus on fixes The words "duplicate content penalty" strike fear in the hearts of business owners. And there are a lot of myths surrounding this topic so today we're going to bust some. In this episode I'm going to take you through what duplicate content really means, how to find it, the different types of duplicate content and some easy fixes. " Duplicate content generall...

AboutHow to get your content seen without paying for ads Facebook - it's the social media platform we love to hate. Business page owners will know the struggle of trying to cut through the noise and get your posts seen. Some statistics say that even with the people who've taken the time to like your page, could only be seeing 2% of your content. So how does Facebook's news algorithm really work an...

Create faster site that Google can't help but love We all know the feeling as we wait, and wait, (and sometimes wait some more) for the page to load. Do we hang around or do we click away and find a faster site? Well Google feels the same way, the school of thought is that while Google doesn't reward faster sites, it probably doesn't give slow sites a whole lot of love and this could see them slip...

How to boost awareness and sales without selling So today we're talking all about content marketing, how to use blogs, videos, graphics and other media to increase sales, improve customer loyalty, drive awareness and get a better return on your investment. it's a pretty big subject and can sometimes feel a little overwhelming, but don't worry we've got ten simple tactics you can start using today....

What does Google have planned for 2017? We all love Google, but sometimes as a business owner if can feel hard to actually talk to a real Google human! So I was delighted to get the opportunity to chat with John Mueller, Webmaster Trends Analyst at Google. Yes a real live Google human! John is someone I've been following for a long time, he provides excellent advice and answers to people all aroun...

Andre Weyher shares his advice and tips on how to avoid and deal with penalties Google Penalties, two words that strike fear into the hearts of Small business owners everywhere.  There are so many myths and so much misinformation about Google Penalties that I wanted to clear it up - and so I'm speaking today with Andre Weyher, a long time internet buddy and an ex Google person! We're going to take...

A chat with SEO expert Sha Menz In this week's podcast we're talking about links, but not just any old links. BAD LINKS and we're going to explain – what to do when good links go bad. There are lots of reasons that you can find bad links pointing to your website, perhaps you paid for some cheap links on Fiverr, perhaps you used a dodgy SEO company or maybe they just showed up and you have no idea...

Tim Capper shares his Google My Business wisdom Google My Business, we all know it's an awesome way to promote your business locally, but why does it have to be so dang complicated? In this week's pod we  to tackle all the basics of Google My business as well as some top advanced tips. It's the perfect pod for newbies wanting to set up a Google My Business page, and established businesses who want...

Which is the best tool for small business DIY SEOers? In today's episode taking a look at some of the popular SEO tools on the market. Not with our SEO Consultant hats on but with our small business hats on. Good SEO tools don't come cheap and as a small business owner, trying to either manage their own SEO or at least take an interest in what their SEO agency is up to, it can be hard to decide wh...

How to improve user experiences and convert more customers In today's episode we're talking all about optimising your website to make it a better experience for your customers. We know it's important to rank number one, but what if when you hit the top spot, and the traffic starts coming it's still not converting? This could be to do with having a confusing website that the users struggles to unde...

Tips and tactics to improve your online store SEO On today's podcast, we're talking about some of the mistakes the ecommerce store owners make with their SEO. This is a cautionary tale that will hopefully help you avoid making the same errors. Tune in to learn: Exactly how long your product descriptions should be Why you're probably choosing the wrong keywords to target Why product reviews are sup...

A true story of my SEO failures and successes I love a good 'How to' podcast, I love finding out new SEO tips and tricks and sharing them with my listeners. But sometimes it's interesting to hear about how someone put those tips into ACTION and today that someone is me.  Please note; This is a new type of pod episode (with improved sound!) and the end of the video podcasts.  Tune in to learn: How...

Why these old blackhat SEO tactics are not a good idea Kate chats with Andrew Raso about some of the dodgy SEO tactics that rubbishy SEO companies use to try and get your website ranking. Some are old school, some are blackhat, all of them are a big fat waste of time. Tune in to learn: Why buying backlinks isn't a great idea Whether commenting on blog posts adds value Why buying lots of domain ext...

Why Google AMP should be at the top of your SEO to do list Kate chats with  Dawn Anderson  about Google AMP and how Google AMP will change mobile search and why it should be a top priority for all small business websites. Tune in to learn: What Google AMP is How Google AMP works What Google AMPed pages will look like How Google AMP impacts your ability to rank? Is Google AMP something we should ta...

How structured data can help your website rank In this episode, Kate chats with Tony McCreath  about Schema or Structured data and how it can make your website easier for Google to understand and index. Tune in to learn: What Schema is How Schema works Examples of Schema in action What impact Schema has on your ability to rank? Different types of schema The impact Schema has on shopping and ecomme...

Kate chats with Peter Mead about WordPress SEO, why WordPress is a great platform, useful plugins, common pitfalls and essential fixes. Tune to learn: What WordPress is and why it's awesome The pros and cons of Yoast What Yoast does and how to use it Other great WP plugins How often should you update WordPress The best way to handle Google AMP The importance of resetting your permalinks Common Wor...

Neil Patel is an entrepreneur, angel investor and analytics expert, he's also the founder of KISSmetrics, Crazy Egg and the hugely popular website Quick Sprout.  Neil is a prolific blogger, he's blogged about everything covering marketing, SEM, SEO, Social Media, you name it and Neil and his team have probably blogged about it. How do you produce so much content? I know that longer posts and regul...

Today I'm interviewing a very well-known name in SEO circles, Mr Barry Schwartz. the news editor of Search Engine Land and owns New York web consultancy Rusty Brick.  He also runs very popular blog Search Engine Roundtable which is known for its coverage of SEO, SEM and all things online marketing. Tune in to learn: Your articles on Search Engine Land are the source of truth for my SEO experts and...

Recently I was lucky enough to score an interview with one of my all-time SEO heroes, Mr Rand Fishkin from Moz.com. I asked him a heap of useful small business SEO questions, and yes, even asked how he felt being an SEO heart throb ! Is it possible for small businesses to DIY their SEO? Other than Moz and of course the Recipe for SEO Success, what are your other favourite SEO education websites? R...