The Real Build

In this episode of The Real Build, I sat down with our team videographer Jay Jean Paul to talk about the future vision of Reiman Media and our new studio in downtown Naples. Jay and I discussed the purpose behind the studio and how we plan to bring local businesses in to help tell their story. For years, The Real Build has been a platform to highlight incredible people and companies in the constru...

In this episode of The Real Build, I sat down with Mark Canfield, owner of Greenpro Landscape. Mark has been doing our landscape installs for several years and has become a great addition to the R.K. Reiman Construction team. We talked about the importance of hiring a good landscape company and what homeowners and builders should look for when it comes to plant quality, proper installation, and on...

In this episode of The Real Build, I sat down once again with our Warranty Administrator, Kathy Ward, to talk about the importance of choosing the right vendor. We discussed why we work with the subcontractors we do, how they understand our standards, and why it’s never just about hiring the cheapest sub. We also shared real experiences working with new subcontractors, the challenges that come wit...

In this episode of The Real Build, I sit down with Mark Murphy, founder of Leadership IQ, to talk about what real leadership actually requires and why so many leaders struggle to get it right. Mark shares hard truths about accountability, culture, and performance, especially when it comes to avoiding difficult conversations. We break down why leaders often confuse being nice with being effective,...

In this episode of The Real Build, I sit down with our selections coordinator, Mackenzie Cox, to talk about one of the most important parts of building a home: communication. We break down how consistent follow-up, empathy, and adapting to different client personalities can make the difference between a stressful build and a smooth experience. Mackenzie shares her real-world insights on keeping cl...

In this episode of The Real Build, I sit down with serial entrepreneur and business leader Lance Bachmann, owner of LB Capital, to talk about why price doesn’t sell, experience does. Lance has built and sold multiple eight-figure companies and now helps business owners across the home services and trades industries scale, lead, and exit the right way. We dive into what separates top-performing com...

In this episode of The Real Build, I sat down with Mariano Bernhardt, owner of MI Painting, to talk about craftsmanship, detail, and what it takes to stand out as a painting contractor in the luxury home market. Mariano built MI Painting from the ground up with a focus on quality, communication, and craftsmanship that shows in every project. His commitment to doing things the right way has earned...

In this episode of The Real Build, I sat down with Monika Zasada, founder of DE-MAZING, where she positions herself as a Project Curator and Construction Therapist. She acts as the conductor of the entire renovation process, assembling the right architects, designers, and trades while keeping everyone aligned from concept to completion. Monika’s story is incredible. She arrived in the United State...

In this episode of The Real Build, I sat down with my sister Jenna Popoff to celebrate a huge milestone, winning four Sand Dollar Awards. The Sand Dollar Awards are one of the highest honors in the Southwest Florida building industry, recognizing excellence in craftsmanship, design, and innovation. We talked about what these wins mean to us as a family business, the legacy our dad started, and how...

In this episode of The Real Build, I sat down with Sheryl and Derick Moreno, the team behind LaCasaTour.com, to talk about one of the most overlooked but most powerful parts of real estate: media. In today’s market, buyers decide within seconds whether or not to visit a home based on photos and video they see online. The difference between good media and great media can determine if a property sel...

In this episode of The Real Build, I sat down with Elias Aguero and Edjohn Morales of American Craftmen in Naples, Florida to talk about how they are redefining the cabinetry industry. American Craftmen has taken a different approach by keeping everything in-house. From raw lumber to a finished cabinet in someone’s home, their process focuses on precision, quality, and speed without sacrificing cr...

In this episode of The Real Build, I sat down with Joe Macdonald, the owner of Neptune Glass in Naples, Florida. Neptune Glass has built a reputation for turning concepts into creations. They specialize in custom shower enclosures, mirrors, windows, and doors, backed by licensed and insured craftsmanship, on-time delivery, and consistent communication. We talked about:- What unmatched workmanship...

In this episode of The Real Build, I sat down with my wife, Elizabeth Reiman, who is also our selections and design coordinator at R.K. Reiman Construction. Elizabeth plays an important role in helping clients through the selections and design process, making sure their vision comes to life while keeping projects on track. At the same time, we talked about what teamwork looks like in our marriage...

In this episode of The Real Build, I sat down with our selections coordinator, Kellie Felt, to walk through one of the most exciting and sometimes overwhelming parts of building a custom home: the selections process. Kellie shared her journey into design and selections, what a day in her role looks like, and how she helps clients bring their vision to life while keeping the process smooth and enjo...

In this episode of The Real Build Team, I sat down with Jenna and Kathy to talk about why teamwork is the foundation of every successful build. When you’re building multimillion-dollar custom homes, every detail matters—and no one person can do it alone. Teamwork between selections, construction, and warranty is what ensures clients get the best possible experience from start to finish. We cover:H...

In this episode of The Real Build, I sat down with our superintendent, Mason Blosser, to talk about advice for young people in construction. Mason is only 24 years old and has already climbed the ladder fast at R.K. Reiman Construction. He shared how he approached the industry, what helped him succeed early, and why there is more opportunity than ever for young people in the trades. We covered:The...

In this episode of The Real Build, I sat down with Christian Galt, owner of Galt Insurance. Christian has built his business on service, trust, and a commitment to doing things differently in the insurance industry. He has stayed independent, keeping the Galt name, and built a team focused on putting clients first. We talked about:- Christian’s background and how he got started in insurance- What...

In this episode of The Real Build, I sat down with Mackenzie Cox, our selections coordinator at R.K. Reiman Construction. Mackenzie plays a key role in helping clients bring their vision to life and guiding them through one of the most exciting but challenging parts of the building process, making selections. We talked about:Why she moved from Atlanta to join our teamThe vision she sees for her ro...

In this episode of The Real Build, I sit down with Jason Lynn, President of Decorators Unlimited, one of the largest full-service interior design firms in the country. With over 150 projects a year and partnerships with builders nationally and internationally, Decorators Unlimited has mastered the art of managing luxury, scale, and quality all at once. We cover:How operations are streamlined at a...

In this episode of The Real Build, I sit down with my brother, Bobby Reiman, to talk about our journey as the second generation of RK Reiman Construction. Only about 30% of second-generation companies make it. Most fail. But we’ve been able to grow, strengthen, and evolve the business while staying true to the legacy our family built. We cover:How our upbringing shaped our respect for the business...

In this episode of The Real Build, I’m joined by our warranty administrator, Kathy Ward, to talk about what every new homeowner should know when it comes to their home warranty. We cover:The most common warranty questions new owners askHow to avoid costly mistakes during the warranty periodTips to protect your investment and keep your home in top shapeWhy communication with your builder matters af...

In this episode of The Real Build, I sat down with Josh Holt of Holt & Company and Keller Williams Realty to talk about how real estate and woodworking came together in his career. Josh isn’t just selling homes. He’s adding timeless pieces of furniture to them. His background in craftsmanship and construction gives him a unique edge as a Realtor in Naples, Florida. We covered:How Josh blends r...

In this episode of The Real Build, I sat down with Jay Jean Paul, the videographer and media lead for R.K. Reiman Construction. We talked about Jay’s background, his mindset, and the future vision of Reiman Media. Our goal is to raise the bar in construction content — creating cinematic, story-driven videos that showcase the details that matter. From framing to finishes, we want people to see what...

When a client fully trusts their designer, that’s when the magic happens. You hire a designer to create something that stands out but still feels like home. That trust is what takes a house from good to unforgettable. In this episode of The Real Build, I sat down with Na-Ann Williams from Clive Daniel Home to talk about the power of great interior design and what it really takes to create a home t...

In this episode of The Real Build, I sat down with Jay Doran to talk about building a strong company culture that actually scales. As businesses grow, many lose control of their culture. Teams get bigger, systems get more complex, and the original vision starts to fade. So how do you keep the culture strong while still expanding? We talked about: What it takes to build a real culture that people b...