The Real Build

In this episode of The Real Build, I sat down with Scott and Stan Whitcomb of The Whitcomb Group to talk about real estate, leadership, and building a company the right way. We got into how they’ve grown a successful real estate business by focusing on relationships, trust, and consistency, not just transactions. Scott and Stan shared what it’s like working together, how they stay aligned as leade...

In this episode of The Real Build, I sat down with Jackson Lahmeyer to talk about faith, leadership, and what it looks like to build a business without letting fear drive your decisions. Jackson is a pastor, the founder of Pastors for Trump, and someone who has been willing to stand firm in his beliefs even when it brings opposition. He’s also been involved at the national level through the White...

“We work for the agent.” That line stood out most from Josh Marzucco, Owner and Broker of Marzucco Real Estate, because it says everything about how he leads. This is not about padding pockets or chasing volume. It’s about building a brokerage where agents are supported, challenged, and truly set up to succeed. From culture to leadership, Josh is intentional about putting his people first and crea...

In this episode of The Real Build, I sit down with our superintendents, Mason and Michael, to talk about the words and goals we are setting for the new year. We dive into what we want to improve, what we want to build on, and how setting clear intentions helps drive focus, accountability, and growth both on the jobsite and in life. This is a real conversation about leadership, direction, and pushi...

In this episode of The Real Build, our team sits down for an honest conversation about mistakes we’ve made along the way and the lessons we learned the hard way. There is no highlight reel here, just real stories from the field, the office, and the jobsite about decisions that didn’t go as planned and how they shaped who we are today. We talk about accountability, growth, and why owning mistakes i...

In this episode of The Real Build, I sit down with financial planner Keith Embree of Raymond James to break down what business owners and everyday individuals need to know about money, planning, and long-term financial stability. We talk about the biggest financial mistakes people make, how to build a strong foundation, and why the right habits matter more than the right investments. Whether you r...

In this episode of The Real Build, the girls of R.K. Reiman Construction Jenna, Liz, and Kathy, took over the studio for a fun and unfiltered conversation. They ranked our subcontractors and team in categories like who talks the most, who talks the least, who’s the cleanest, who’s the dirtiest, their favorite subcontractors, and even the weirdest things they’ve seen in our houses. This one had ple...

In this episode of The Real Build, we brought most of our team into the studio for a fun Thanksgiving conversation. We asked some fun holiday questions like what our favorite Thanksgiving dish is, what our least favorite is, what we are thankful for, and more. It turned into a great mix of laughs, stories, and real moments from the people who make R.K. Reiman Construction what it is. If you want t...

In this episode of The Real Build, I sit down with the newest member of the R.K. Reiman Construction team, Michael Belcher. Michael is our new superintendent and we are excited to have him on board. We talk about his background, what led him to join our team, and the why behind his decision. Michael shares his vision for the future, his passion for growth, and what it means to get uncomfortable in...

In this episode of The Real Build, I sat down with our team videographer Jay Jean Paul to talk about the future vision of Reiman Media and our new studio in downtown Naples. Jay and I discussed the purpose behind the studio and how we plan to bring local businesses in to help tell their story. For years, The Real Build has been a platform to highlight incredible people and companies in the constru...

In this episode of The Real Build, I sat down with Mark Canfield, owner of Greenpro Landscape. Mark has been doing our landscape installs for several years and has become a great addition to the R.K. Reiman Construction team. We talked about the importance of hiring a good landscape company and what homeowners and builders should look for when it comes to plant quality, proper installation, and on...

In this episode of The Real Build, I sat down once again with our Warranty Administrator, Kathy Ward, to talk about the importance of choosing the right vendor. We discussed why we work with the subcontractors we do, how they understand our standards, and why it’s never just about hiring the cheapest sub. We also shared real experiences working with new subcontractors, the challenges that come wit...

In this episode of The Real Build, I sit down with Mark Murphy, founder of Leadership IQ, to talk about what real leadership actually requires and why so many leaders struggle to get it right. Mark shares hard truths about accountability, culture, and performance, especially when it comes to avoiding difficult conversations. We break down why leaders often confuse being nice with being effective,...

In this episode of The Real Build, I sit down with our selections coordinator, Mackenzie Cox, to talk about one of the most important parts of building a home: communication. We break down how consistent follow-up, empathy, and adapting to different client personalities can make the difference between a stressful build and a smooth experience. Mackenzie shares her real-world insights on keeping cl...

In this episode of The Real Build, I sit down with serial entrepreneur and business leader Lance Bachmann, owner of LB Capital, to talk about why price doesn’t sell, experience does. Lance has built and sold multiple eight-figure companies and now helps business owners across the home services and trades industries scale, lead, and exit the right way. We dive into what separates top-performing com...

In this episode of The Real Build, I sat down with Mariano Bernhardt, owner of MI Painting, to talk about craftsmanship, detail, and what it takes to stand out as a painting contractor in the luxury home market. Mariano built MI Painting from the ground up with a focus on quality, communication, and craftsmanship that shows in every project. His commitment to doing things the right way has earned...

In this episode of The Real Build, I sat down with Monika Zasada, founder of DE-MAZING, where she positions herself as a Project Curator and Construction Therapist. She acts as the conductor of the entire renovation process, assembling the right architects, designers, and trades while keeping everyone aligned from concept to completion. Monika’s story is incredible. She arrived in the United State...

In this episode of The Real Build, I sat down with my sister Jenna Popoff to celebrate a huge milestone, winning four Sand Dollar Awards. The Sand Dollar Awards are one of the highest honors in the Southwest Florida building industry, recognizing excellence in craftsmanship, design, and innovation. We talked about what these wins mean to us as a family business, the legacy our dad started, and how...

In this episode of The Real Build, I sat down with Sheryl and Derick Moreno, the team behind LaCasaTour.com, to talk about one of the most overlooked but most powerful parts of real estate: media. In today’s market, buyers decide within seconds whether or not to visit a home based on photos and video they see online. The difference between good media and great media can determine if a property sel...

In this episode of The Real Build, I sat down with Elias Aguero and Edjohn Morales of American Craftmen in Naples, Florida to talk about how they are redefining the cabinetry industry. American Craftmen has taken a different approach by keeping everything in-house. From raw lumber to a finished cabinet in someone’s home, their process focuses on precision, quality, and speed without sacrificing cr...

In this episode of The Real Build, I sat down with Joe Macdonald, the owner of Neptune Glass in Naples, Florida. Neptune Glass has built a reputation for turning concepts into creations. They specialize in custom shower enclosures, mirrors, windows, and doors, backed by licensed and insured craftsmanship, on-time delivery, and consistent communication. We talked about:- What unmatched workmanship...

In this episode of The Real Build, I sat down with my wife, Elizabeth Reiman, who is also our selections and design coordinator at R.K. Reiman Construction. Elizabeth plays an important role in helping clients through the selections and design process, making sure their vision comes to life while keeping projects on track. At the same time, we talked about what teamwork looks like in our marriage...

In this episode of The Real Build, I sat down with our selections coordinator, Kellie Felt, to walk through one of the most exciting and sometimes overwhelming parts of building a custom home: the selections process. Kellie shared her journey into design and selections, what a day in her role looks like, and how she helps clients bring their vision to life while keeping the process smooth and enjo...

In this episode of The Real Build Team, I sat down with Jenna and Kathy to talk about why teamwork is the foundation of every successful build. When you’re building multimillion-dollar custom homes, every detail matters—and no one person can do it alone. Teamwork between selections, construction, and warranty is what ensures clients get the best possible experience from start to finish. We cover:H...

In this episode of The Real Build, I sat down with our superintendent, Mason Blosser, to talk about advice for young people in construction. Mason is only 24 years old and has already climbed the ladder fast at R.K. Reiman Construction. He shared how he approached the industry, what helped him succeed early, and why there is more opportunity than ever for young people in the trades. We covered:The...