The PRovoke Media Podcast

The next generation of workers are about to step onto the world stage, and their impact is going to be profound – is your organization ready? In this video version of the PRovoke Media Podcast, Diana Marszalek, senior reporter at PRovoke Media, is joined by Kathy Bloomgarden, CEO of Ruder Finn, Josh Morton, vice president and head of corporate communications, Nestlé North America, and Gretel Perer...

Zoe Watson, Australia lead and vice president of global strategy at Praytell, shares how companies can set themselves up for success when growing their businesses in new markets

The fourth episode of our Cannes podcast series features Weber Shandwick chief creative officer Tom Beckman and global executive creative director Angela Mears, in a provocative discussion of takeaways from this year's Cannes Lions festival. Notable trends include the need for brands to create culture rather than just participating, which requires them to take more risks and perhaps rethink what a...

In the third edition of our Cannes podcast series, Avian WE CEO Nitin Mantri sits down with Arun Sudhaman to discuss why climate change and ESG issues are becoming non-negotiable for brands. Mantri also discusses how these themes inform corporate communications in India, and their implications for the broader PR market in that country. 

In our second podcast from Cannes Lions International Festival of Creativity, Weber Shandwick’s EMEA CEO Michael Frohlich and David Levin, co-founder of sister IPG social creative agency That Lot, talk about what every brand in Cannes is after: cultural relevance. The duo talk to Maja Pawinska Sims about how brands can not only intersect with culture shifts but also drive cultural impact in fast-m...

In the first of a series of special podcasts from Cannes Lions International Festival of Creativity, Hotwire’s co-president of North America, Heather Craft, talks to Paul Holmes about how communicators can bring creativity to ESG reporting and tell compelling stories about brand accountability that resonate with multiple stakeholders and audiences.

Heather Kernahan, CEO of Hotwire Global Communications, shares paths and pitfalls to creating loyalty through environmental, social and corporate governance communications.   Topics Covered: 0:00 Introductions 2:32: What if This is New to Me? 4:57: The History of ESG 7:57: Start with the Top-Line Narrative 9:57: Get Executives Involved 14:01: Consistency Between Internal and External Messaging is...

Every single industry is a target for cyber criminals these days, but Anna Ruth Williams, founder and chief strategy officer at ARPR, and Geoff Blaine, senior vice president and chief marketing officer at SonicWall, have insight on how companies can better protect themselves before an attack. 

In this episode of the PRovoke Media Podcast, Celen Vasquez provides insight into the organization COOP, and how it trains under-employed college grads for careers in marketing and communications. A COOP graduate, Vasquez discusses the roots of the industry-specific program and how it works with PR and marketing agencies to help launch careers.

Armando Triana, senior vice president of social media at Coyne PR, and Henry Langer, vice president of customer success at Julius Influencer Marketing, discuss how social media influencers are educating and entertaining a growing number of audiences in new ways.

James Wright, Global CEO of Red Havas, and Anne Tyrer, Vice President of U.K. Corporate Affairs and Communications at American Express, share how brands can be authentic in their purpose initiatives and how they communicate about them.

After six years running Edelman Mexico as general manager, Mariana Sanz in 2021 added serving as CEO of Latin America to her responsibilities. In this episode of the PRovoke Media podcast, Sanz talks to Diana Marszalek about overseeing a region with widely varied countries and cultures.

Influencer Shanda Foster and Marina Maher Communications senior VP Kristine Fan join the PRovoke Media podcast to discuss what it takes for influencers to generate conversation and trust while dispelling misinformation in the healthcare space.

More companies are embracing multiculturalism and approaching their audiences with a renewed recognition – and celebration – of their differences. This is especially true in the health care space where there is a growing recognition for the need to create culturally relevant campaigns that speak to all audiences. In this episode of the PRovoke Media Podcast, Megan Miller is joined by Ricky Fairley...

In this episode of the PRovoke Media podcast, Lyndon Johnson, the founder of Toronto-based communications agency Think Differently, talks to Maja Pawinska Sims about being a neurodiverse agency leader, as well as introducing SCIENCE, his new 'operating system' for strategic communications, which blends academic theory, integration, scientific methodology, operational best practice and workflow. 

Edelman's Joseph Kingsbury and Ferguson's Victoria Morrissey join Paul Holmes to discuss findings of Edelman's latest B2B thought leadership study regarding the pandemic's impact on business-to-business audiences.

Discover Puerto Rico CMO Leah Chandler joins the Provoke Podcast to discuss bringing Puerto Rico tourism back to life after repeated crises.

Zeno Group CEO Barby Siegel and Egami CEO Teneshia Jackson Warner join the PRovoke Media podcast to discuss their firms’ new partnership centered around diversifying communications.  

While the majority of businesses were sending employees home at the beginning of the pandemic, Moderna was rapidly scaling. When the pharmaceutical company joined the race to a vaccine, it grew overnight by more than 2,000 employees. Suddenly every Moderna employee was thrust into the public spotlight, making it more important than ever for leadership to ensure employees and their families felt ca...

A great partner can make or break a campaign. In today's PRovoke Media Podcast episode, "Perfecting the Partnership," we talk to Coyne PR and Eggland’s Best about their long-running relationship and the strategic partnerships they've launched along the way. Together, they've been marketing the brand's eggs for more than 10 years. To explore the strategy behind their long list of successful partner...

Allison+Partners MD Jeremy Seow and technology journalist Eileen Yu join the PRovoke Media podcast to examine how tech news is changing in Asia. The discussion follows an Allison+Partners research study that explored  the battle of brand vs product , with tech news now encompassing a wide range of topics, including policy issues, geopolitical tensions, security breaches, and workplace culture. The...

2021 saw Clyde Group publish its first IDEA (Inclusivity, Diversity, Equity, & Accountability) Report, a transparent accounting of the firm’s accomplishments and shortcomings in DEI. In conversation with PRovoke Media’ Diana Marszalek, founder Alex Slater and senior VP Contessa Kellogg-Winters discuss the open and honest feedback employees provided through the report — and what the agency is doing...

Redhill founder Jacob Puthenparambil joins the PRovoke Media podcast to discuss the changing nature of globalisation in the PR industry. In conversation with Arun Sudhaman from PRovoke Media, Puthenparambil explores how Asian companies can shift the conventional narrative in terms of multinational expansion, and why so few agencies from Asia have built global networks. 

In this episode of the PRovoke Podcast, Paul Holmes talks with Rick French, founder and CEO at French/West/Vaughan a PR agency that was one of the first to start acquiring other small boutique Ad and PR agencies.  Rick goes into detail about acquiring the Ad agency West and Vaughan to help grow his business and along with it, the range of options he could offer current and new clients.  The two al...

In this episode of the PRovoke Podcast, Paul Holmes has a conversation with Jim O’Leary, COO at Edelman, about the roles of both CEO and CCO, and how they have evolved in the last five to ten years as compared to the last two years. Both Paul and Jim agree that the role of a CEO is incomparable to past generations of CEOs.  Previously, CEOs were figureheads who handled the business systems, financ...