The PRovoke Media Podcast

Gusto Collective founder Aaron Lau joins the PRovoke Media podcast to discuss his efforts to build an Asian holding group, with specific strengths in brand tech, luxury PR and immersive storytelling. Lau, who previously held senior roles at Cheil and DDB, explores the opportunities and challenges that exist for a homegrown player in an industry that has historically been dominated multinational co...

Influence In Healthcare: MMC’s Olga Fleming and Maddie Simko On Sharing Healthcare Information Via Social. The rise, the predicted fall, and the ultimate staying power of influencers has been jarring and rejuvenating for the PR industry. And, as we learned during the Covid pandemic, influencers play a key role in healthcare communications, which has changed dramatically over the last two years. Wi...

In this episode of the PRovoke Media podcast, Hotwire global CEO Heather Kernahan and Michael Kaye, LinkedIn’s product communications manager, discuss impactful steps comms industry leaders can take to widen applicant pools and keeping existing talent interested and engaged. Among the most important: debunking myths that keep people out of the business by showcasing the range of options and opport...

PRovoke Media has partnered with The Orange Blowfish to discuss the changes in how retail brands connect with consumers in China and how global brands can capitalise on these trends. In this discussion, Asics Greater China MD Hilda Chan discusses her approach and learnings with The Orangeblowfish founder and creative director Siu Tang and PRovoke Media editor-in-chief Arun Sudhaman. 

PRovoke Media follows up its in-depth coverage of Russia's invasion of Ukraine by discussing the public relations and reputation issues raised by the horrific events unfolding in Eastern Europe. In conversation with Arun Sudhaman, Paul Holmes and Maja Pawinska Sims explore the fallout for brands, agencies and the PR industry in general, along with the implications in terms of Russia's long-running...

This is the Luminaries Mentoring Series, a video series that PRovoke Media launched in partnership with Lippe Taylor. This episode features Barri Rafferty, head of communications & brand management at Wells Fargo, and Maureen Lippe, founder & chair, of Lippe Taylor. The candid conversation covers the challenges leaders face in a post-pandemic world that ostensibly includes people returning to the...

The global pandemic — that we’re very much still immersed in — has put healthcare center stage. At this moment, we’re seeing the complex interplay between health tech, providers, pharma, policy makers and other stakeholders on a global scale. It's both breathtaking and often bewildering. And even before 2020, healthcare was quickly becoming one of the most compelling areas for public relations. Wi...

For International Women's Day, three members of Global Women in PR discuss this year's theme, #BreakTheBias, through the lens of tackling various forms of bias when recruiting women into the communications industry and supporting senior female talent. After an introduction by Global Women in PR co-founder and joint president Susan Hardwick, PRovoke Media EMEA editor Maja Pawinska Sims talks to Ali...

Creating a Movement is a series on health and wellness, featuring in this episode Eight Sleep co-founder and brand head Alexandra Zatarain. Creating a Movement is a series on health and wellness produced in partnership with the Bulleit Group. This episode features Alexandra Zatarain, co-founder of Eight Sleep. Built on the premise of using technology to improve sleep, Eight Sleep specializes in pr...

In this episode of The Intersection Series, Aarti Shah talks with two influential tech leaders about justice, race, gender and how Silicon Valley is (or is not) responding to these challenges. Tale of Two Tech Sectors - Apolitical vs Equitable asks Charles Hudson, Managing Partner and Founder of Precursor Ventures and Syreeta Mussante, EVP of B2B & Enterprise tech at Praytel questions like: Can a...

The Academy’s co-founder, Mitch Kaye, joins the PRovoke podcast to talk to Maja Pawinska Sims about the challenges of running a consumer PR agency during the pandemic and the opportunities 2022 holds, from the talent crunch and hybrid working, to creativity and culture.

Jane Morgan and Karolis Adomaitis join the podcast to discuss new research from PRHK, which reveals the extent of the PR industry's overtime problem. The Hong Kong PR association is aiming to address work-life balance challenges, which have been exacerbated by the city's unique circumstances, but have implications for agencies worldwide. 

In this episode of the PRovoke Media podcast, Maja Pawinska Sims and Diana Marszalek talk through the

Dan Neale, the founder of Alfred, talks to PRovoke Media EMEA editor Maja Pawinska Sims about the agency's new Brands and Movements research, which found that corporate leaders are committed to embracing shifting consumer expectations that business now needs to put purpose on an equal footing with profit, but many are still nervous about the potential risks of speaking out on big societal and envi...

Elizabeth Bananuka is founder of BME PR Pros, a platform that she launched five years ago to promote Black and minority ethnic inclusion in the UK PR industry. In conversation with PRovoke Media's Arun Sudhaman, Bananuka discusses the organization's five-year journey — which includes The Blueprinted diversity mark for agencies, and The Xec, the first leadership scheme for UK-based BME PR and comms...

Verizon’s Diana Alvear and Goodie Nation founder Joey Womack launched a partnership that sees comms leaders working with Black business owners on communications strategies.

Being Human in a Tech-Enabled World is a four-part video series from PRovoke Media in partnership with AxiCom, on how different aspects of life and work – as humans and communicators – have changed since we were thrust into a virtual and hybrid world and how they might change again in the future, via the power of technology. This fourth and final episode features AxiCom president of Europe Kate St...

The global pandemic — that we’re very much still immersed in — has put healthcare at center stage. At this moment, we’re seeing the complex interplay between health tech, providers, pharma, policy makers and other stakeholders at a global scale. It's both breathtaking and often bewildering. And even before 2020, healthcare was quickly becoming one of the most compelling areas for public relations....

PRovoke Media partnered with the Hoffman Agency to explore how public relations ideas and strategies can be deployed to address B2B challenges and drive tangible, sustainable business outcomes. The discussion featured the following panellists: Justin Lam, Business Executive Officer, Nespresso HK & Macau Marty Filipowski, Director of Public Relations, APJ, Nutanix David Hardoon, Managing Director,...

Nik Govier founded Blurred three years ago and the agency has quickly become a hugely successful business that was ahead of its time on ESG and purpose. But the journey hasn’t all been smooth. In this frank and moving conversation with Maja Pawinska Sims, Govier talks about her personal story and how she and her team have dealt with multiple cancer diagnoses and bereavement along the way.

IPG Dxtra’s chief inclusion & diversity officer Margenett Moore-Roberts joins the Provoke Media podcast to discuss an initiative calling on white parents to discuss race and racism with their kids.

Clean Creatives campaign director Duncan Meisel joins the PRovoke Media podcast to discuss his group's efforts to stop PR firms — most notably Edelman — from working with the fossil fuel industry. In a spirited debate with Paul Holmes, Meisel asserts that such work obstructs urgently needed government action on climate change, and impedes climate justice solutions.

This conversation explores two launches: both in the same sector, during a global pandemic but targeting two very different groups. The Infiniti Motor Company recently  launched its  QX55  and  QX60 models and the pandemic opened opportunities to experiment with new launch strategies — and ultimately reboot its playbook. The discussion that features Wendy Orthman, Infiniti’s newly-promoted GM of g...

Ogilvy PR China president Joe Yu and SVP Simon Webb join the PRovoke Media podcast to discuss how Chinese companies' international communications needs are changing amid heightened geopolitical tensions. The duo also explore the impact on China's goal of building stronger soft power, and the role that American agencies can play in the current environment. 

In this conversation, Aarti Shah talks to Aaron Kwittken, who recently launched PRophet, an AI-driven, SaaS platform designed for and by PR professionals to