The PRovoke Media Podcast

Valiant Freeman discusses the family storytelling that inspired him to go into a career in communications. 

Valiant Freeman discusses how family stories inspired him to go into communications. 

Valiant Freeman is one of PRovoke's 2026 Young Changemakers 

By the age of 14, Madi Vanstone had already accomplished something that would be the crowning achievement for many healthcare public relations professionals: she had led a campaign that culminated in a change to Canada’s healthcare policy, giving patients across the country access to life-changing medication. Now she is one of our 2026 Young Changemakers, and talks with Paul Holmes about her inspi...

Ogilvy's APAC influence manager discusses her journey from Indonesia to Singapore, the changing role of creators in communications, and why the industry needs to create more opportunities for emerging talent.  

FleishmanHillard’s Amira Williams discusses why she sees corporate affairs as critical for brands, and the industry’s progress—and shortcomings—on DEI.

Gísli Brynjólfsson, director of global marketing for Icelandair, and Philippa Solway, head of travel and tourism, consumer and brand marketing at FleishmanHilard, joined Paul Holmes to discuss their “Iceland: The Real Unreal” campaign, which took top honors at this year’s EMEA region SABRE Awards .

Patrice Lavoie, Director of Public Affairs and Communications at Héma-Québec, discusses the challenges of rallying consumers around providing a service, blood donation, not a product.

As audiences increasingly turn to AI platforms for information, simply being visible is no longer enough. Brands also need to think about whether they are being understood, trusted, and surfaced as authoritative sources. In this episode of the PRovoke Media Podcast, APAC editor Camillia Dass speaks with Susan Wohleking, senior vice president of marketing at PR Newswire, following the PRovoke Media...

The German chemical company acknowledges its problematic history and takes a courageous leadership position against the re-emergence of the far right.  

Jeff Hicks joins the PRovoke Podcast  

Paul Dyer discusses growing the legacy agency Lippe Taylor into a marketing communications firm 

Nitin Mantri on the upcoming “Future of Communications” report, the ways in which artificial intelligence is changing the profession, and the robust Indian presence at Cannes this year.

The Sway Effect founder and chief executive Jennifer Risi joined Paul Holmes at PRovoke Media HQ in Cannes last week, discussing the state of corporate affairs and how modern public relations agencies are adding value.

In this episode we talk to Tracey Schroeder who is Chief Communications & External Affairs Officer with Inova.

The latest edition of our CCO Podcast series features a conversation with Ines Rodriguez Gutzmer, senior vice president and chief communications officer at Aflac.

AJ Jones is CCO of Monumental Sports   

In this episode of the PRovoke Media Agency Leaders Podcast, Maja Pawinska Sims sits down with Hotwire’s new global CEO Grant Toups and UK managing director Charlotte Harvey to explore what they describe as a defining moment for both the agency and the wider communications industry. Just months into their roles, the pair outline a vision built less on “reset” of one of the most famous tech agency...

A month or so ago, reputation intelligence company Caliber a nnounced a US advisory board , including former Medtronic and Verizon CCO Torod Neptune, now a professor at UNC–Chapel Hill, to help the company connectstakeholder intelligence to the real-world challenges organizations face every day. At the time, Caliber CCO Shahar Silbershatz called for what he called “an intervention” on behalf of th...

In this episode of the PRovoke Media Agency Leaders podcast series, Maja Pawinska Sims is joined in person in London by Andrew Bleeker, founder and CEO of Bully Pulpit International (BPI) and the award-winning US-based corporate and public affairs agency's newest senior joiner, former Ketchum leader Jo-Ann Robertson, now BPI's president of Europe and Transatlantic growth leader. The trio's lively...

Diana Marszalek speaks with Precision Strategies EVP of digital and multicultural engagement Krishana Davis about new research exploring the manosphere.

After a career spanning roles at Edelman, PwC, and Golin, Megan Noel made the decision last year to take on a new challenge at what was then Adtalem Global Education, leading a corporate affairs function that spanned investor relations, government relations, internal and external communication, enterprise brand, social responsibility and more under CEO Steve Beard, who was determined to “bring all...

In the wake of the World Economic Forum in Davos and the release of the larest Edelman Trust Barometer last week, PRovoke Media founder Paul Holmes sat down with Richard Edelman for a wide-ranging discussion that covered polarization, global pessimism, the potential for companies to become “trust brokers,” how tech companies have failed to address concerns over AI, what Martin Sorrell got wrong ab...

In this episode of the PRovoke Media Agency Leaders Podcast, Burson global CEO Corey duBrowa and UK CEO Simon Redfern chat to editorial director Maja Pawinska Sims in the midst of the World Economic Forum in Davos. They talk about how the event has evolved and how Burson is adapting and innovating in a new era of reputation management, including the agency's new research, The Global Reputation Eco...

In this episode of the PRovoke Media CCO Podcast, Maja Pawinska Sims is joined by Athletic Brewing’s chief marketing officer Andrew Katz to explore the rapid rise of low- and no-alcohol beer, and what it says about changing consumer culture. Katz discusses how Athletic has helped transform alcohol-free beer from a functional compromise into a credible, aspirational brand, driven by better product,...