The PRovoke Media Podcast

It may have taken longer than other regions for Asia-Pacific to adopt health care as a standard among PR and Comms practices, but the region is swiftly setting some global trends. Finn Partners’ Fern Lazar joins Paul Holmes on this episode of the PRovoke Media Podcast to discuss the health ecosystem within the Asian markets. 

As organizations look for ways to define and scale their purpose and impact, the importance of building coalitions comprised of dedicated like-minded companies has never been greater. Today's episode features Amy Terpeluk, managing partner at Finn Partners, and Candice Dixon, coalition development director at NPower, as they discuss their work on the Command Shift coalition and setting it on cours...

Three conversations from the 2023 World Economic Forum, each bringing a different lens on which to view the event. In the first, TCS global markets CMO/CCO Abhinav Kumar weighs up Davos' benefits against its reputation issues, before Mubadala CCO Brian Lott discusses the geopolitical media environment, particularly as it applies to his experiences in the Middle East. HCLTech global CMO Jill Kouri,...

Having a presence in Latin America is top-of-mind for many brands seeking to boost their global presence, and many are looking for the secret sauce to make a splash. Leaders from Vianews and NEXTracker join us this episode to discuss why there’s no one-size-fits all strategy to do it.  

Changes to the way media is monetized are transforming the industry landscape as we know it. Broadsheet Communications’ Alex Wolf shares his expert advice and leading industry data on what this means for PR and communications professionals.

PRovokeGlobal 2022 capped off a year spent discussing the many industry trends that have emerged and re-emerged. Over the course of the year which culminated with the 2022 Summit, we’ve covered topics such as internal stakeholders, purpose, data and disinformation. In this PRovoke Media Podcast episode, Paul Holmes chats with Stephan Miller, Kivvit’s Chief Brand Strategist to unpack themes from th...

A longtime industry veteran, Boathouse President Peter Prodromou is a big believer in the benefits of AI in informing business decisions — on the condition that it’s subject to human editing and interpretation along the way. In this episode of the PRovoke Media Podcast, Prodromou joins Diana Marszalek to discuss the importance of managing AI so that it doesn’t lead to data overload.

As Walker Sands VP & creative director, Ann Hagner has infused the out-of-the-box creative commonly seen in consumer campaigns into the firm’s work for B2B clients. In this episode of the PRovoke Media Podcast, Hagner joins Diana Marszalek to discuss the importance of putting emotion into B2B PR with creative that rivals consumer work.  

Andy Pharoah is vice president of corporate affairs and sustainability at Mars. In this episode of the PRovoke Media podcast, he joins Maja Pawinska Sims to talk about the global food, confectionary and pet care giant’s sustainability goals, including the family-owned firm’s coral restoration project . He also talks about his takeaways from COP27, and outlines how the corporate communications role...

At the end of last year, networking group Global Women in PR (GWPR) launched the first cross-border mentoring programme, Empower, for women working in the industry. In this episode of the PRovoke Media podcast, Zeno Group chief operating officer Nancy Ruscheinski, based in Chicago, and HelloFresh head of global corporate communications Saskia Leisewitz, based in Berlin, talk to Maja Pawinska Sims...

Milk and Honey PR has been working with purpose-driven businesses since its inception and was one of the first PR agencies to be certified as a B-Corporation, in 2019. In this edition of the PRovoke Podcast, Maja Pawinska Sims is joined by Kirsty Leighton, founder and CEO of the agency, which started life in London in 2017 and has since expanded to New York and Munich. Leighton discusses what bein...

Just over a year ago, Francis Haugen exposed her former employer, Facebook, for putting profit over safety, garnering high-profile media like a 60 Minutes interview and prompting US Senate hearings. Bryson Gillette founder and president Bill Burton and VP Emily Schwartz, who backed Haugen with comms support, join the PRovoke Media Podcast to discuss the role of comms in Haugen’s success — how that...

Notified’s Sylvie Harton joins the PRovoke Media podcast for the second episode in a two-part series discussing the PR practitioner’s role in creating an ESG strategy and aligning it with a company’s purpose. 

John Brown, founder of brand activism agency Don’t Cry Wolf and former chair of the PRCA’s Climate Misinformation Strategy Group, joins EMEA editor Maja Pawinska Sims on the PRovoke Media podcast to discuss COP 27 – the 2022 United Nations Climate Change Conference which recently concluded in Egypt – and the evolving role of communicators in advising clients on messaging and action around the clim...

PR and communications professionals are spending more time than ever working on DE&I, ESG and purpose communications, but some continue to fall short. Notified’s Sylvie Harton shares why — while these topics have been widely discussed in 2022 — many are missing the mark to define what authentic purpose truly entails.

Hotwire’s Ben Romberg shares how the rise of ESG communications is shining a light on a big opportunity ahead for greentech, especially companies focused on climate change, sustainability and renewable energy.

Is it time to pack up your home office and start commuting again? You might not be ready, but your company’s leadership likely is. According to  KPMG’s 2022 CEO Outlook , 65 percent of CEOs at multinational firms saying they want workers back in cubicles 9-to-5 by 2025. As a prime example, this spring, Apple’s Chief Executive Tim Cook told his employees this in a memo, outlining his company’s Apri...

The world looks drastically different than it did three years ago, and change is far from over. Padilla's Matt Kucharski and 3M's Sam Sventek discuss the monumental shifts ahead, reevaluating communication strategies,  and what all of this means for leaders and those who advise them. 

SPAG co-founder and managing partner Aman Gupta joins the PRovoke Media podcast to discuss why corporate communicators need to take responsibility for the fragmented nature of health systems if they are to successfully address the many challenges that have been highlighted by the Covid-19 pandemic. In conversation with Arun Sudhaman, Gupta talks through the interplay between multiple stakeholders...

In this PRovoke Media Podcast, Rodell Mollineau and Ron Bonjean, co-founders and partners at ROKK Solutions, discuss the current political situation in the U.S., and its implications for business and PR. After all, in many cases, it’s no longer possible to avoid getting involved in public political debate. The pressure from customers and employees is too strong. But on the other hand, not every co...

The Asia-Pacific Association of Communication Directors launches its new podcast with an interview with Airbus Australia/New Zealand chief representative Stephen Forshaw. In conversation with PRovoke Media editor-in-chief Arun Sudhaman, corporate communications veteran Forshaw discusses his recent move to a broader business role at Airbus, and breaks down key lessons he has learned in terms of his...

James Wright, Global CEO of Red Havas, and Renee Connolly, Chief Diversity, Equity & Inclusion Officer, and Head of Innovation HR Engagement & Inclusion at Merck KGaA, discuss the importance of keeping companies accountable to their purpose related promises, and the intersection of professional and personal purpose

Ogilvy PR Australia and New Zealand CEO Richard Brett joins the PRovoke Media podcast to discuss his firm's latest Futures Report, which examines key marketing and communications trends gleaned from creativity, cultural and design events in Australasia and beyond. In conversation with PRovoke Media editor Arun Sudhaman, Brett focuses on four trends in particular — altruism, authorship, alchemy and...

In this PRovoke Media Podcast, Andrea Hagelgans, managing director of social engagement issues for Edelman, shares why, when and how to take positions on social issues. It is of course impossible and impractical for companies and executives to speak out on every issue, so Hagelgans details where to get started to make sure you’re strategic and not making moves that could negatively impact your rep...

In this latest episode from our series recorded at the Cannes Lions International Festival of Creativity, Paul Holmes talks to Julianna Richter, the global CEO of Ogilvy PR, and the firm's chief creative officer, Lisa Bright, about big creative ideas, how agency and in-house professionals can bring an earned media mindset to creative campaigns, and how to ensure creativity runs through agencies an...