The Profitable Accountant Podcast

You can get a copy of my book for FREE here:   https://go.rezahooda.com/sales-pageoiyfi8wu   Click here to download 🤜   https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms:   https://bit.ly/3tQJG6M S...

Do you use pricing software in your accounting firm? What pricing software is out there? And which one is the best one to use? For someone who has been running his firm since as far back as 2008 when most of the things we had to do were done manually, I appreciate the existence of these pricing software and I’ve come across a number of good ones in the past. In this episode, I’m gonna share why us...

How do you motivate your employees to do better work? Do you give them performance-related bonuses? And does that work? From my years of study on the subject and dealing with employees, I have found that giving performance-related bonuses does NOT work – and that knowledge workers aren’t really driven by money but by certain other factors. In this episode, I’m going to share my beliefs on this and...

The best investment I ever made was not in software, stocks, property, or crypto. The best investment I ever made was in myself. And books played a major part in that. Books contain the years and years of experimentation, research, and findings of the author which can be condensed into our brains in a number of hours. Books changed my life and changed my business for good. In this episode, I’m goi...

Have you ever wondered how those other accounting firm owners consistently score new clients at higher prices while you struggle to get a measly amount every month? I can assure you that it’s not magic or rocket science either. It comes down to an understanding of the relationship between price and value, and how to create a premium perception of your services in the eyes of your prospects. In thi...

You hear many ‘gurus’ out there emphasize the importance of choosing a niche. How it helps you boost your expertise, add more value to your target audience, and charge more. And now, you’re considering doing the same but don’t know how to go about it. I believe the best way to grow your practice is by saying NO to the wrong type of clients and getting clear on who you serve and how you serve them....

Many accounting firm owners struggle to get clients because they do not know this simple truth. Behind every sale is a pain that needs solving. If people are not in pain they’re not going to be interested in your solution. Your job is to uncover what that pain is and craft your messaging to address it. In this episode, you’re going to learn why pain is essential to making a sale, how to uncover th...

We hear all around these days from social media and emails from software providers wanting to sell their software that compliance is dead and that we need to be doing advisory… But is compliance really dead, though? And do we all need to be doing advisory? In this episode, I’m going to share my views on the subject and let you know what I’m doing to help my clients get results and also get compens...

🗣️ Are you using timesheets? ⌚ 🗣️ Do you try and work out profitability by client? In this episode I have someone who is going to blow your MIND 🤯 with everything you’ve ever thought true about timesheets and measuring profitability My guest is Reginald Tomas Lee - a professor, TEDx speaker, author and consultant helping organisations make better business decisions through banishing myths around...

One of the questions I get asked often by other practice owners is how to attract and retain talented high-performers in their practice. In my years of running my own practice, I’ve hired and sacked a total of up to 10-15 people, and I’m going to share with you all I’ve learned in the process. In this episode, you’ll learn the mistakes I’ve made in both hiring and retaining employees and the secre...

Have you ever given so much value on a prospect meeting before and yet they still didn’t become clients? Unfortunately, this happens most of the time. We give so much value & time and yet have nothing to show for it. But what if there was a way to charge for initial consultations? A way to get paid upfront for the value and time we give. In this episode, you’re going to learn my special method...

Getting clients and growing your business is a lot easier these days because of the many social networking platforms out there and the different opportunities it allows us to connect with our ideal clients. In this episode, I will show you why you need to use LinkedIn (in case you’re not on it or active there) and how to use it to win new business. Enjoy! Find what you hear interesting and want to...

The one thing you can do to put yourself out there as an authority, as a credible expert to ramp up the number of inquiries you get or interested prospects that come into your email list is to make videos. In this episode, I’ll explain the benefits of doing so and why you need to start doing it, and some practical tips on how you can do it better. Enjoy! Find what you hear interesting and want to...

Do you still use timesheets in your firm? There are so many problems wrong with using a timesheet that you should be aware of. In this episode, I’m going to be highlighting some of the major problems wrong with it and also letting you know what you should do instead. Enjoy! Find what you hear interesting and want to learn more on how to build a successful firm? You can get a copy of my book for FR...

Do you find it hard to let go of certain tasks in your firm because you think no one can do them better than you? Well, maybe you’re right. No one can do it better than you. But if you always feel this way and keep on handling these tasks all by yourself, you’ll always be overwhelmed with work and never have that free time to live the life you want. What if there was a way to delegate these tasks...

There are so many metrics you can track in your firm to ensure that you’re going in the right direction. But I recommend four ones in particular that will help you stay in control and keep track of growth. In this episode, you’re going to learn what these four metrics are and how you should go about using them to get the best results possible. Enjoy! Find what you hear interesting and want to lear...

What does a £1m firm mean for you? And are you really sure you want to have one? I realized some years back that what I was really after wasn’t really a £1m firm and the status that came with it, but a firm that was profitable enough to allow me the freedom to live the life I want. And the key to making this happen is to focus on profitability and sustained manageable growth. In this episode, you’...

What would I do differently if I were to start all over again? Well, one thing is for certain, now that I know what I know I won’t make all the mistakes I made while trying to run my firm in its earlier days. I’d make smarter decisions, work with the right kind of clients, and put more effort into the right things that actually move my firm forward. This podcast episode continues from the previous...

It is a lot easier now to grow your accountancy practice. In fact, it’s much easier than it has ever been! And this is largely due to the changing buyer behaviour resulting from the pandemic. People have become very comfortable with sending things electronically, and how people find their accountants have changed. If I were to start all over again building my accountancy firm from the scratch ther...

The reason why you have been attracting the wrong type of clients all this while is most likely because of your prices. You see, what you don’t know is that your prices say something about you and the quality of service you provide. Every prospect of yours makes a judgement on the quality of your service based on the prices you charge for it. If the price is high it says something. If it is low it...

Most times we think that to increase our profit we have to keep adding in more and more services that we can provide. But that’s not always true, and besides, it’s a lot harder to deliver on such. You can double your profits while still providing the same services you’re providing now, just only packaged in a different way. And one key service you could repackage to do this is Bookkeeping . In thi...

Have you ever felt that you should’ve charged more to an existing client for the services you’re providing them? Perhaps, you were desperate at the time and were willing to take anything they could pay, but now, you feel the work is just not worth the pay. Well, it’s never too late to reprice. In this episode, I will show you the 3-step repricing framework I use to match the price I charge with th...

You can get a copy of my book for FREE here:   https://go.rezahooda.com/sales-pageoiyfi8wu   Click here to download 🤜   https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms:   https://bit.ly/3tQJG6M S...

It can get really lonely being a business owner. It sometimes feels like no one really understands you or what you’re going through on a daily basis while trying to keep your firm afloat. But it doesn’t have to be that way. There’s something that can help solve this. Something that can fill that void in you while providing the support you need to help your business grow at the same time. And what...

When setting your prices, four fundamentals must be accounted for. These four fundamentals help you make sure that the price you give is the best price you can possibly give that captures the greatest share of the value you are creating. Simply put, these four fundamentals will help you set the best prices that are a true reflection of what you’re really worth. That’s why in this episode, I’ll be...