The Profitable Accountant Podcast

Hey there! In this episode, I talk about what really makes you profitable. Hint: it's not timesheets. We discuss why relying on timesheets can be problematic, and how focusing on inputs rather than outputs can lead to inefficiency. Instead, we explore how maximizing revenue and minimizing costs can help drive profitability. I dive into the importance of positioning and pricing to attract the right...

You can get a copy of my book for FREE here:   https://go.rezahooda.com/sales-pageoiyfi8wu   Click here to download 🤜   https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms:   https://bit.ly/3tQJG6M S...

Hey there, in this episode, I want to share with you three paid apps that have provided me with immense value. I know there's a lot of software out there, and it can be overwhelming, but trust me when I say that investing in the right apps is worth it. Have you ever looked at how much you spend on software and had a heart attack? I know I have. But the efficiencies that can be gained through the u...

In this episode, we're going to talk about a topic that can save you a lot of time and headaches: routing forms in Calendly. Do you ever find yourself getting bombarded with requests that are irrelevant or time-wasting? Or struggle to manage scheduling appointments efficiently? Well, in this podcast, we'll explore how routing forms in Calendly can help you get rid of those time-wasters and streaml...

Studies show that ninety percent of an iceberg is below the waterline while ten percent of it remains above the waterline. I liken an iceberg to the total value your prospects get from your services. The ninety percent of the iceberg below is akin to the actual value your prospects would get from working with you while the ten percent is the perceived value they can see, feel, and believe they wil...

Hey there, in this episode, I want to share with you three paid apps that have provided me with immense value. I know there's a lot of software out there, and it can be overwhelming, but trust me when I say that investing in the right apps is worth it. Have you ever looked at how much you spend on software and had a heart attack? I know I have. But the efficiencies that can be gained through the u...

So, what do you do when you hear about or get invited to an accounting conference? Do you attend? Or do you discard it as not valuable? I’ve been attending accounting conferences for some time now and have gotten quite an amount of value from it that has benefited me and what I do. Join me in this episode as I explore the value of attending accounting conferences. Are they worth the time and money...

Have you seen the news around lately? There’s doom and gloom everywhere. We’ve got the highest inflation on record in living memory, fuel prices at an all-time high, interest rates rising, government debts at record levels, and taxes going up. Things are getting worse right before our very eyes. But amidst it all, is a great opportunity for practice owners to 10X their fees, to expand, and to buil...

How do we make the year 2023 our best year ever? What do we do to set ourselves up for success? And I’m not talking about setting resolutions that you’re probably going to have forgotten by the end of February. I’m talking about setting clear goals and being intentional about what you want to achieve and how you want to look and feel by the end of the year. In this episode, I’m going to share with...

Do you want to connect with your ideal clients on a DEEPER level? Do you want to have them bring out their wallets to get what you offer? Then you need to get inside their heads. You need to understand their feelings, problems, and desires so that you can best position yourself as the solution they are looking for. In this episode, I’m going to share with you what I do to get inside my ideal clien...

Many people are still of the mindset that unless you are seen working in the office then you’re not really working at all. I get a lot of people asking me whether I even work at all because I seem to spend most of my time outside the office. I think that is ridiculous. Work isn’t a place you go, it’s something you do. Many people can’t fathom how possible that is because they don’t know how to mak...

Often most people think you need to put in more hours to get more work done. But they are wrong. Because it’s not about working more hours, it’s about optimizing the output and the work you get done in those hours. And to do that you need a second brain. A place where you can store information and retrieve it easily. A second brain will help you be more efficient in your work, and allow you to get...

It’s easy to think that because of the many consistent wins shared on social media that highly successful accounting firms don’t lose clients or experience losses. Well, you’d be wrong. No firm is perfect no matter how successful they are. And there is always more room for improvement. In this episode, I’m going to share with you how I lost a £15,000 client. I will share with you both the learning...

Netflix, one of the most valuable businesses in the world, has an interesting workplace culture that fully satisfies its employees and compels their loyalty in a positive way that leads to high performance. What are they doing right? And what can we learn from them and incorporate into our own businesses? In this episode, I’m going to be sharing with you Netflix’s workplace culture principles that...

Think you have a lot to handle in your firm? Think again 😆 In this episode I spoke to Eriona Bajrakutaj who runs Majors Accounts. She’s ultimately responsible for 1,600 clients and 19 team members whilst aged just 30 🤯 Eriona spoke about her journey to taking over the practice and transitioning a very traditional practice into a dynamic modern practice And how the firm used to actually have 2000...

If you struggle to grow your firm beyond where you were years ago, then it could be that you don’t have a slick system in place. You’re probably preventing growth in your firm by handling tasks you shouldn’t be handling. As a business owner , your time is better spent working on the business, in casting the vision, building processes, and ensuring everything work smoothly. You are not to be the te...

Have you ever been turned down by a potential client after a sales meeting because you were slow in getting back to them? Or because they were not clear on how you were going to help them get results? Well, that’s because you don’t have a slick sales and onboarding system in place to make things efficient and do the heavy lifting for you. In this episode, I’m going to share with you my sales and o...

Do you know the reason why you are still stuck facing the same problems in your accounting firm year after year? It’s because you don’t know what is possible. What if you take the time to see how others, who have gone through the same problem you have, overcame these problems? Wouldn’t that give you a fresh perspective on how to handle the problem better? In this episode, I’ll share with you one o...

If you find that you’re always overwhelmed with the amount of work in your firm, you’re constantly putting out fires, and having to be actively involved before anything gets done in your firm, then it’s most likely that you’re suffering from a poor system. In this episode, you’re going to discover the 3 fundamental systems you absolutely must have if you want to run a successful accounting firm. E...

If you’re looking to generate More Income, More Impact and More Inbound Opportunities you’ll want to hear the inspiring story of our next guest Harvee Pene. He is an Australian Accountant, 2x TEDx Speaker and best-selling author of ‘The STANDOUT Accounting Firm’, ‘Accountants Be 1% Better’ and ‘GET LEADS: 6 steps to more leads, more fun and a more lucrative Accounting Firm.’ In this episode Harvee...

Most of the time we accounting firm owners spend the majority of our time trying to win new business, trying to get that lead, and convert that prospect… that we completely forget to take good care of our existing clients. And this could be dangerous to us because we are ignoring the lifetime value of that client by doing so. Improving the experience of your existing clients is very important and...

Many accounting firm owners spend much time trying to figure out how much profit they should be making in a month or a year and very little time understanding the factors that drive-up profitability itself. The truth is, there is no set amount of profit you should be making. So the better question is … ‘What are the drivers of profitability?’ This is what I will be addressing in this episode. You’...

Clients don’t pay to spend time with you – they pay for access to you, and the ability to call you when they have a problem. If you put barriers to that by charging them every time you spend solving their problems then, they won’t call you anymore and instead call your competitors. But offering unlimited telephone & e-mail support looks burdensome. How do you rationalize giving clients such su...

🗣️ Ever wondered what it takes to become an ‘award winning’ firm? Listen yo this episode with Pamela Phillips of de jong Phillips - a MULTI award winning practice ⭐ As well as recently winning Xero small firm of the year award for 2022, Pamela and her team also won the Accounting Excellence award for the same category back in 2020. Not only that but Pamela actually lives in Germany and runs her f...