The Profitable Accountant Podcast

Hey there, In this episode, I share my tips and techniques for closing a sale. I discuss how to get in front of the right people, run effective sales meetings, and position yourself as a guide who can help prospects achieve their desired outcomes. As usual, I share some personal anecdotes, including my recent coaching session with a team member and my experience talking to a content creator who is...

In this episode, I share a personal update on my cancelled Bali trip due to my daughter's illness. Despite the setback, I discuss the importance of being able to drop everything and be there for family when needed, all while keeping my businesses running smoothly. Next, I dive into the topic of leadership and the quote "You're not responsible for the work, you're responsible for the people who are...

🎙️ In this episode, I talk about the different software systems that we use in our practice to manage our workflow, client data, and knowledge hub. I break down the three areas of our firm (factory, office, and brains) and explain the importance of having systems in all three areas. 🔍 In the factory, we use Glide to manage our workflow, including deadlines, job stages, and quality control. In the...

In this episode, I discuss why I no longer hire trainees in my accounting practice. I share my personal experiences and thoughts on the alternatives available to small firms, including outsourcing and offshoring. I explain the challenges and risks involved in training inexperienced employees and why it's often better to recruit people with some years of experience under their belt. I also highligh...

Join me as I discuss how to allocate work to your team members in your accounting firm. I'll share insights on building a team, retaining high performers, and creating a culture of high performance. Learn how to delegate responsibilities, allocate work, and manage client portfolios for maximum efficiency and profitability. Plus, find out how to position your firm for success and build a business t...

Hi there! In this episode, I'm sharing with you some of the things I don't do in my practice that might help you determine what to eliminate from your plate. As practice owners, we often do things the way they've always been done, but there might be ways to streamline and free up your time. I hope this episode gives you some ideas. I start by discussing the technical work I don't do, including pre...

Hey there! In this episode, I talk about offshoring and outsourcing. These are great options to manage operations throughout your firm, especially if you're struggling to find and retain good talent. Outsourcing involves engaging an outsourcing outfit, normally a company based overseas, to outsource some of your work to. This is great for things like payroll or year-end accounts, where you need so...

From start-up to 18 people and on track to hit £1million after just 3 years! 🤯 That’s the incredible story of julie Wilkinson of Wilkinson Accounting Solutions.  In this episode i’ll be speaking to Julie on: how she managed to get such phenomenal growth in such a short space of time how she grew by acquisition and continues to do so with her aim of building a £5m in the next 5 years bef...

Welcome to my debrief of the PAC members LIVE event! During the event, we discussed various topics related to user research and how to effectively evaluate user feedback. We also compiled a document containing different user research methods. One of the key takeaways from the event was the importance of understanding user needs. We talked about how to design and implement projects that address tho...

In this episode, I discuss why time sheets aren't giving you the information you think they are. I share my journey of using time sheets and how I eventually got rid of them. I explain the three reasons why people use time sheets and why they're a lousy measure for pricing and profitability. Instead, I suggest focusing on the value you create for clients and maximizing what you get at the top end....

In this podcast episode, you will learn about the importance of leading with the problem and productizing your solutions. The speaker discusses real-life scenarios and demonstrates how to identify and address the pain points of potential clients. You will also learn how to present your solutions in a way that resonates with your target audience and encourages engagement. If you're looking for effe...

Join a conversation about proactive client management, where I talk about how to become a trusted advisor to your clients. In this episode, I talk about the importance of being proactive, building a network of experts, and identifying the right clients to serve. I also share insights from recent prospect calls. Listen now to learn how to take your accounting firm to the next level You can get a co...

Are you feeling overwhelmed and stressed out by your workload? In this episode, we discuss how to manage your time and prioritize your tasks to be more productive and less stressed. We share tips on how to use the 80/20 rule, learn to say no, and live life by your calendar. Plus, we reveal the most powerful lever in the profit equation and how to use it to work less, earn more, and enjoy life more...

In this episode, you'll hear some quick tips on how to get more referrals for your business. We'll cover why referrals are important, how to ask for them in a systemized way, and how to build up your network of intermediaries online. You'll also hear some real-life examples of how these strategies have worked for other professionals. If you're looking to generate more business for your firm, this...

Join me as a describe how we run a weekly team meeting in my accounting firm. Learn tips for making meetings efficient and effective, including the importance of knowledge sharing, building relationships with team members, and tracking key metrics. You can get a copy of my book for FREE here:   https://go.rezahooda.com/sales-pageoiyfi8wu   Click here to download 🤜   https://go.reza...

Welcome to the latest episode of the Profitable Accountant Podcast! In this episode, Reza Hooda shares his experience at the Accountex conference and book launch. He talks about how the stars aligned for him to launch his new book and do a book signing at the conference. Reza also shares the importance of understanding your target audience, getting clear on who you serve, and increasing your perce...

Join me in this episode as I discuss the three phases of your customer's journey and how to deliver a wow experience in each. Learn how to increase the perceived value of your services and ultimately drive up the price you can charge. I share tips on what to do in the prospecting phase, such as specializing in a niche and offering valuable content.  I also discuss the importance of the meetin...

Are you thinking about writing a book but don't know where to start? In this podcast, you'll learn how easy it is to write and publish a book, even if you're not a professional writer. I share my experience of writing my first ebook and how it helped me elevate my credibility and authority in my field. I discussed the importance of leading with value, not waiting for perfection, and using tools li...

Welcome to this episode where we delve into the story of Tej Gill, a PAC Mastermind member and successful Accountrepreneur who managed to hit over £1m in revenue with just five people, all while working fewer hours! Tej took over a traditional practice and transformed its results in just a few years, including growing from £650k to over £1m in just over 12 months. In this episode, you'll hear exac...

You can get a copy of my book for FREE here:   https://go.rezahooda.com/sales-pageoiyfi8wu   Click here to download 🤜   https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms:   https://bit.ly/3tQJG6M S...

How I run my firm on a 4 hours a week and make over $500k in net profit!  That’s what  guest talks about in this episode.  My man Scott Scarano has transformed his firm in recent years He’s got it to run without him so he can spend more time doing his podcast and rapping! Listen to this episode so you can hear Scott’s journey and as always take away some tangible takeaways for...

You can get a copy of my book for FREE here:   https://go.rezahooda.com/sales-pageoiyfi8wu   Click here to download 🤜   https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms:   https://bit.ly/3tQJG6M S...

You can get a copy of my book for FREE here:   https://go.rezahooda.com/sales-pageoiyfi8wu   Click here to download 🤜   https://go.rezahooda.com/9stepframework If you're an accountant, join our community of 1000+accountants on Facebook where we share ideas, seek help and collaborate to build more profitable, successful and impactful accounting firms:   https://bit.ly/3tQJG6M S...

From $0 to $1million in 18m! That’s the story of Shanita Jones who’s the guest on my Accountants Live show I spoke to Shanita about how she managed to get such awesome growth in such a short space of time Although she’s based in the USA the techniques she’s adopted to generate enquiries and clients will apply to you too You can get a copy of my book for FREE here:   https://go.rezahooda.com/s...

Hey there, it's time for a new episode of my podcast! In this episode, I talk about the fear of repricing and how to overcome it. Do you ever feel like you should increase your prices, but you're afraid of losing clients or getting into uncomfortable conversations? You're not alone. We all have a deep-seated fear of rejection, and it's holding us back from making more profit. In this podcast, I ex...