The Profitable Accountant Podcast

This week, I'm tackling a question I get asked more than almost any other. Which social media platform should you actually be on? And what on earth should you post once you're there? I break down: Why a podcast feels lonely while social media doesn't, and what that taught me about marketing The reason it now takes 7 or 8 touch points before someone trusts you enough to get in touch Why "when you c...

In this episode, I share how AI is transforming the way I work, market, create content, build systems, follow up with prospects, and even prepare accounts and tax returns. More importantly, I explain what this means for accountants and firm owners. Inside this episode you'll discover: ✅ Why I believe many accountants are still only scratching the surface of AI ✅ How I'm using Claude to save hour...

This week, I’m diving into one of the biggest bottlenecks inside accounting firms. Pricing. More specifically, why most accountants are still pricing from gut feel, comparing themselves to firms that also don’t know how to price properly, and unknowingly leaving huge amounts of value on the table. I break down: • Why charging by the hour makes less sense than ever in the AI era • Why your real val...

In this episode, I go from talking about loneliness as a firm owner… to where AI is rapidly taking the accounting profession. I share my thoughts on: • Why most accountants still feel stuck despite working harder than ever • How joining the right community changes your standards and beliefs • Why human relationships still matter in an AI world • The real reason some firms grow fast whilst others s...

  In this episode, I break down what actually moves the needle in your firm. The fundamentals that drive money, time, and freedom. You’ll discover: → Why AI only works when you have a proper system behind it → The 3 core systems every firm must build first → How to attract high-quality clients without relying on referrals → Why pricing systems unlock serious profit (especially with existing c...

In this episode, I’m recording from a different setup (back in the car, like the old days), and it got me thinking about how much environment shapes how we show up. But the real topic today is something I see holding so many accountants back… Money mindset. If you’re struggling to raise your prices, it’s rarely about tactics. It’s about belief. I break down why we project our own views about money...

Inside this episode: Why you don’t need to be “special” to build a freedom firm The real skills that actually grow a business (hint: not accounting) How AI is changing everything and why now is the best time to build The hiring ladder and how to buy back your time step by step The trap of chasing too many ideas (and how to stay focused) Why most accountants are racing to the bottom… and how to avo...

In this episode, I share what’s really been going on behind the scenes. From building software to running accelerators, and how AI has completely changed the way I work, build, and deliver results. This one is raw. Practical. And a glimpse into where things are heading. You’ll discover: → How I’ve used AI to help accountants generate leads within weeks, not months → Why knowing what “good” looks l...

In this episode, I share what I’ve been building over the past few weeks and why it’s completely changed how I see business, software, and even entire professions. I’ve gone from zero coding knowledge to building a full SaaS product in a matter of days. And it’s opened my eyes. You’ll discover: → Why the AI hype is not hype at all and what most people are getting wrong. → The different levels of A...

In this episode, I share how I think about KPIs in my own firm, what I measure, what I ignore, and why most firms are still tracking the wrong things. You’ll discover: → Why I believe KPIs should help you make better decisions, not just create more admin. → Why I don’t believe timesheets tell you anything useful. → How I think about measuring team output and capacity properly. → The revenue alloca...

In this episode, I’m sharing how AI is changing the game for accountancy firm owners and why I genuinely think the firms that lean into it now will have a huge advantage over the ones that don’t. I also give you a bit of a behind-the-scenes update on life in Qatar, what’s been going on over here lately, and how that has affected my routine over the last few weeks. I’ll walk you through: 💥 How I’v...

In this episode, I break down the real reason most accountants stay stuck on low fees. It is not your market. It is not your clients. It is your pricing confidence. I share a simple story from home that proves the point. If you do not ask for a higher price, you will never get it. You’ll discover: → Why pricing is emotional first, logical second → How your self belief sets your fee ceiling → The q...

In this episode, I talk through exactly what happened when one of my longest-serving team members moved on and why it was the right move for everyone involved. You’ll hear: → Why culture, not contracts, is what keeps great people around → How our business model shift changed the roles we could offer → What to focus on post-7 figures when you’re no longer the accountant → My approach to attracting...

In this episode, I break down the two biggest levers that have helped me unlock growth in my firm – and they’re simpler than you think. You’ll discover: → Why carving out thinking time will change everything → How to find the real bottleneck holding your firm back → What to work on first if you’re drowning in admin, delivery or pricing → Why it’s not about doing more, but doing what actually matte...

In this episode, I break down exactly why most firm owners struggle with marketing — not because the tactics don’t work, but because the strategy is off . You’ll discover: → Why cold outreach, SEO, paid ads, and social media can all work (and why they often don’t). → The one thing you must get right before any marketing tactic will deliver ROI. → The most important ratio in your business: LTV to C...

In this episode, I walk you through the exact system I’ve used to build a marketing engine that now brings in £25K to £30K per month in recurring fees. All without me. You’ll discover: → Why fixing client acquisition is the one domino that knocks everything else down → How to finally price live on sales calls with confidence → The real reason you’re not converting high-value clients → The Power Po...

In this episode, I share the biggest lessons from attending the Billion Followers Summit in Dubai, including why this event was a game-changer for our strategy in 2026. You’ll hear: → Why I flew out to meet content creators and what I learned from them → How to position yourself as the expert in your niche → Why most accountants are hanging out in the wrong rooms → The surprising power of WhatsApp...

As we wrap up the year, I’m sharing the six biggest lessons I’ve learned in 2025 – each one shaped by real challenges, growth moments and practical wins inside the firm. This episode is for you if: → You want to scale your firm without burning out. → You’re tired of shiny tactics and want strategies that compound over time. → You’re serious about building a business that can run without you. You’l...

In this episode, I talk about a challenge we all face staying focused. I share what’s been going on in my world lately, from life in Doha to tempting new business opportunities... and why I’m choosing to say no to them. You’ll discover: → The entrepreneur’s curse: why good ideas can be dangerous → How I deal with distraction (and remind myself of the bigger picture) → A practical analogy to help y...

Let's be honest. Most firm owners are so busy firefighting that they never make time for the stuff that actually grows the business. I've been there too. In this episode, I share what's really been happening behind the scenes. The wins, the struggles, and the lessons I'm learning in real time. You'll discover: → Why I protect at least 2 weeks of white space in my diary every month (and what I use...

Let’s be honest — most accountants wing their sales calls. I used to be one of them. In this episode, I walk you through the process I now follow to consistently convert high-value clients, without giving away free advice or wasting time on tyre kickers. You’ll discover: → The 3-step framework I use to filter, run, and close sales meetings → Why giving a price live in the meeting changes everythin...

In this episode, I walk you through exactly how we lost a £60,000 client – and more importantly, the lessons I took from it that will help you build a stronger, more resilient accounting firm. You’ll discover: → Why deep niche expertise beats generalism every time. → The danger of being too far removed from client relationships. → How client transcripts can become your most powerful content asset....

In this episode, I sit down with Josh, who shares the raw, unfiltered journey of starting with 50 DIY leaflets in the freezing cold… to now running a £400k practice with a fully remote team of 14. You’ll discover: → How failure in other businesses led him to double down on accounting → The moment one yes changed everything — from a bar to a breakthrough → What it's really like building a practice...

How do you go from zero clients and no accounting experience... To running a 7-figure practice with a 20-person team? In this episode, I sit down with Kully — someone who started his firm from scratch through a franchise. No prior practice experience. Just a deep desire to build something secure for his family. You’ll hear: → How he survived the first 6 months with zero clients → The marketing tac...

How do you regain momentum and build consistency when life throws off your rhythm? In this episode, I share how I’m getting back into the weekly podcast flow – walking and talking from the warm streets of Qatar. I also take you behind the scenes of my recent Dubai trip, packed with meetings, podcasts, and expansion plans. You’ll discover: → Why habits matter more than motivation. → How Capture Acc...