The Profitable Accountant Podcast

What’s the final system that gives you true freedom in your firm? In this episode, I share how I’ve built a hiring system that finally lets me step away without things falling apart. You’ll discover: → The resource I built to transparently manage pay and progression in the team → Why documenting expectations is the key to long-term growth and team culture → How to shift from ad-hoc hiring to a sys...

From Client Chaos to Firm Flow: Structuring for Scale How should you structure your firm as you grow? In this episode, I walk you through how I’ve built and refined the structure of my practice—so that every client has a home and I’m no longer the bottleneck. You’ll discover: → The role of a client manager and why it’s the first hire you need to make → How to structure your team for both delivery...

How to Retain Top Talent Without Losing Sleep Over Client Poaching You want more time, more freedom, and less stress. But handing over client control to your team feels like a risk, right? In this episode, I share exactly how I built a team I trust—so much so that I don’t even speak to most of our clients anymore. You'll learn: → Why giving autonomy is risky—but not giving it is riskier → How to k...

How do you protect your fees, justify your value, and stop discounting under pressure? In this episode, I share a real conversation I had with my team about clients questioning our prices — and what we did to turn it around. You’ll discover: → Why clients push back on price (hint: it’s rarely about the money) → The simple value register you can use to remind clients what they’re getting → How to p...

It’s been a while, but I’m back. And this episode is a bit of a brain dump. I talk you through: → Why moving countries forced me to reassess my routines → The power of systems to free up your time (even during a major life move) → How to build habits with zero friction → What it really takes to grow a remote-first, freedom-focused firm → The marketing system that brings in leads — even when I’m of...

Referrals are still one of the most powerful ways to grow your accounting firm — but not all referrals are created equal. In this episode, I share a real-life story of turning down a lucrative client (and why) and how that decision turned into a valuable referral for another accountant who had positioned themselves perfectly. You’ll hear: Why your specialisation is your secret weapon for attractin...

The Final Bottleneck: Building the Last System That’ll Free Me After years of refining systems, there’s still one area I’ve been the bottleneck in — until now. In this episode, I reveal: → The last piece of the puzzle I’m putting in place to fully remove myself from the day-to-day → The exact process I use to hire top talent without wasting time → How I’m using smart tools (LinkedIn, Indeed, Calen...

From 50p an Hour to Building a Global Accounting Firm How do you go from earning £80 a month to running a thriving offshore accounting business? In this episode, I speak to Ghazi, who shares his incredible journey from Dhaka to Doha — from his humble beginnings in Bangladesh to building an elite global practice. You’ll discover: → The key decision he made early on that shaped his entire career → W...

From WhatsApp Groups to £50k Clients Why Webinars Still Work and How to Nail Them This episode is full of takeaways on how to attract your dream clients using nothing but a simple Zoom webinar and a bit of smart targeting. You’ll discover: → How one 45-minute Q&A webinar brought in a £5k/year client from just 11 attendees. → Why going niche (and then even more niche) is the key to building tru...

Get Clients or Get People: The Only Two Things That Matter What should you really be focusing on as an accounting firm owner? In this episode, I reflect on two days at a high-level mastermind and break down the only two problems you ever need to solve in your firm. You’ll discover: → Why 90% of your time, money and attention should go to just two things → The real value of your time – and how to b...

From Burnout to Freedom: How I Scaled My Practice and Escaped the Rat Race Still stuck doing all the work in your firm? In this episode with Ayman Kaouri, I walk you through how I went from stressed-out and underpaid to running a near 7-figure practice on just 10 hours a week. You’ll hear: → Why 50% profit margins aren’t a dream — they’re a system → How I used digital workflows to scale without bu...

From Garage to Growth: Building a 7-Figure Niche Firm What happens when you trade rugby dreams for spreadsheets? In this episode, I sit down with Wes Rashid, founder of Accountancy Cloud – a firm that went from a one-man-band in a garage to 30+ staff and £2m in revenue. You’ll hear: → Why Wes left a safe career path to serve startups → The mindset shift that led him to go all-in on a niche → How h...

This week, I dive deep into how AI is changing the game for my firm — and how it can do the same for you. I walk you through exactly what we’re doing with it right now, how my team is using it, and how you can do the same even if you're just starting out. You’ll discover: → How we’re creating marketing content at scale that still sounds 100% like me → Why AI-powered note takers are a goldmine for...

  Burning Money on Ads: What I’ve Learnt the Hard Way Tried paid ads and felt like you threw cash down the drain? You're not alone. In this week’s episode, I walk you through the honest truth about our latest ad experiments — the wins, the flops, and what I’m changing next. You'll learn: → Why AI note-takers are the most underused goldmine in your firm → What paid ads are really good for (and...

In this episode, I’m taking you behind the scenes of what’s been a very eventful week — including losing access to my LinkedIn account (yep, gone), building not one but two pricing tools, and a powerful reminder on why niching is the key to scaling. I’ll walk you through: 💥 Why I’m happy to let go of a client worth nearly 5% of turnover 💥 The real reason we’re growing faster (hint: it's not refe...

In this episode, I’m sharing exactly how I run my business from anywhere without being tied to a laptop or an office. This past week, I was away in the Lake District with the family. No laptop. Just my phone. And yet everything still ran smoothly, content got posted, team got instructions, and leads kept coming in. Here’s what I cover: 💬 The power of asynchronous communication and why it’s a game...

In this episode, I reflect on a full-on day in London and the powerful lessons it reinforced about focus, momentum, and guarding your time as an accounting firm owner. You'll hear: Why one of our biggest clients might be leaving—and why I'm okay with it The mindset shift that allows you to stop fearing client loss How to protect your time like your most valuable asset Why focus and saying “no” lea...

This episode didn’t start in my usual car studio — it started with a chaotic morning, major traffic on the M25, and me arriving 25 minutes late to speak at Accountex. But that stressful journey turned into a powerful lesson. In this episode, I share what happened, and more importantly, what it reminded me about decision-making, momentum, and why perfection is overrated. I talk about: The mindset s...

  What happens when two accountants from the same town — running similar firms, coaching programmes, and helping clients move to Dubai — finally sit down for a chat? You get real talk. No fluff. In this episode, Jeri from Smooth Accounting and I dive into: The hiring mistakes that cost us time and sanity How we've built lean, flexible teams using AI and results-only work environments Why sett...

What happens when you write down a goal, take action — and a year later, you’re flying across the world to speak on stage? In this reflective solo episode, I share the behind-the-scenes of my recent trip to GroCon in Utah — the best conference I’ve ever attended — and the powerful lessons it reaffirmed: Why getting out of your comfort zone is the only way to grow How I went from nearly getting sac...

In this episode, I’m speaking with Amy Salmon of Accevo Accounting — who started her firm just nine months ago and has already crossed six figures in revenue. We dive deep into: 💥 The exact moment Amy decided to launch her firm (on a train, with a book!) 💥 How she found the courage to leave her senior job and go all in 💥 Why she picked recruitment as her niche — and how it’s paid off 💥 What sh...

In this episode, I’m giving you a behind-the-scenes look at what’s been going on this past week — including a new client win (closed after one call) and some powerful insights from my own learning and coaching. I’ll walk you through: 💥 How one podcast episode led to a £10k+ per year client — and why long-form content is so powerful 💥 The 7 habits I see highly successful entrepreneurs consistentl...

In this episode, I’m sharing why podcasting (or vodcasting) is one of the highest-leverage strategies I’m doubling down on — and why you should seriously consider it too. I’ll walk you through: 🎙 Why I flew to Dubai for just 24 hours to record 4 episodes 🎙 How podcasting is helping me grow both my accountancy firm and coaching business 🎙 What makes podcast content so powerful (and how it stacks up...

In this episode, I’m talking to you about the one big domino — the single problem that, if you solve it, knocks down everything else in your firm that’s been keeping you stuck. I’ll walk you through: 💥 Why most accountants avoid marketing (and what it’s costing them) 💥 The one system I built that means we win new clients every week — even when I’m abroad 💥 How niching into content creators open...

In this episode, I’m giving you a full behind-the-scenes look at how we’ve just restructured our team — now 15 people strong — and what that means for how we run the practice day to day. I’ll walk you through: 💥 Why we split the team into Compliance and Client Services 💥 How we made 3 key hires (including our first qualified chartered accountant) 💥 The exact structure of the team — who's report...