The Profitable Accountant Podcast

AI is moving fast — but are you keeping up? In this episode, I share how I’m using tools like ChatGPT and Claude in my firm (and coaching business) to: ✅ Draft emails, reports, and even legal replies ✅ Supercharge my team’s productivity ✅ Handle tax research and onboarding in minutes ✅ Move away from report-based pricing to something way more valuable I also reveal the one new feature that ble...

Tried every marketing tactic and still not seeing results? In this episode, I reveal the real reason your SEO, ads, cold emails, and networking efforts aren’t working—and how to fix it. You'll learn: ✅ Why every marketing tactic works (and doesn’t) ✅ The one shift I made that transformed my results ✅ How positioning trumps all when it comes to winning better clients If you’re tired of throwing...

📢 New Podcast Episode: Why You NEED to Create Content 🎙️ I just hit 201 podcast episodes —that’s over 4 years of weekly content ! But here’s the thing… I wasn’t always a content creator. A few years ago, I hadn’t even recorded a single video. Now? My content brings in leads on autopilot , builds trust at scale , and helps me grow my businesses without chasing clients. In this episode, I share: ✅...

How to Onboard Employees Without the Headache Bringing in new employees is exciting—but it can also feel like a massive headache. The admin, the training, the constant hand-holding… it’s enough to make you put off hiring altogether. But what if you could completely remove yourself from the onboarding process? That’s exactly what I’ve done in my firm. In this episode, I break down: ✅ The step-by-s...

This week, I’m recording from the Qatar Airways lounge in Doha—just wrapping up a week at the Web Summit and setting up a new business entity in Qatar. Why? Because niching down has opened doors I never expected. In this episode, I break down: ✅ How focusing on one niche (content creators) led to massive growth ✅ Why specializing in relocations to Dubai created even more opportunities ✅ The sur...

One of the biggest fears I hear from accountants is, “What if I hand off client relationships and my team leaves with my clients?” I get it—I used to think the same way. But over time, I realized that holding on too tightly was actually holding me back. In this episode, recorded from the Heathrow lounge before I head to the Web Summit in Doha, I break down: ✅ Why the fear of losing clients is ove...

🕒 How to Buy Back Your Time – And Get More Done 💡 Ever feel like there’s never enough time in the day? 😩 You’re juggling client work, admin tasks, and trying to grow your business—but nothing really moves the needle. 🎙️ In this episode, I share a simple framework from Dan Martell’s Buy Back Your Time and explain how I’ve applied it to buy back hours every week so I can focus on high-value work...

In today’s episode, I’m doing something a little different— I’m thinking out loud and taking you through my decision-making process on a BIG business move I’m considering. 📌 The dilemma? Whether or not to invest £100K+ into developing my own pricing and proposal software for accountants. 🚀 In this episode, I break down: ✅ How I evaluate big financial and business decisions ✅ The risks and rewa...

New Podcast Out Today! 🎙️ Is your marketing strategy keeping up with the AI revolution? This episode is a must-listen if you want to attract high-value clients effortlessly and stay ahead of the competition. We dive into: 🚀 Why relying on referrals alone isn’t sustainable 🤖 How AI is changing the game for accountants 📈 The exact system to generate consistent leads on autopilot 💡 Real examples...

My Weekly Productivity Routine Struggling to stick to your goals and make meaningful progress? In this episode, I’m sharing my personal productivity routine, packed with lessons from books like Atomic Habits , Indistractable , and Make Time . Here’s what you’ll learn: ✔️ How I structure my week for maximum productivity. ✔️ Why living by your calendar is a game-changer. ✔️ Simple strategies to mana...

🎙️ 90% of Accountants Are Letting Clients Down – Here’s How to Stand Out In this episode, I’m fresh off a 2.5-day mastermind event packed with insights, connections, and game-changing ideas. My mind is buzzing with strategies to grow my coaching business and bring even more value to the accounting world. But let me tell you—what I heard at this event about accountants shocked me. A staggering 90%...

🌟 Mid-January Check-In: Building Marketing Systems for 2025 In this episode, I’m reflecting on my personal growth journey, why I joined a £25K marketing mastermind, and how self-development plays a critical role in building a successful business. The main focus? My 2025 marketing strategy —a system that’s already brought in £36K of recurring fees last month alone. I’ll share how niching down, lev...

In this episode, we're kicking off the new year with a focus on goal-setting and strategies to make 2025 your best year yet. Fresh from a holiday in Qatar, I’m sharing insights on how time away allowed me to reflect, reset, and prepare for the months ahead. Here’s what we cover in this packed session: A new methodology I’m adopting: the 12-Week Year approach to supercharge focus and execution. Why...

What Good Employees Want and Building Your Personal Brand Struggling to find the right team members for your practice? This episode dives into what makes top talent choose you—and how your personal brand can make all the difference. Fresh off the success of hiring a senior client manager, I share the key learnings and strategies from the process. You’ll discover: → Why alignment of values and goal...

The Final System for Building a Freedom Firm Ever wondered what it really takes to run an accountancy practice that doesn’t rely on you? In this episode, I reveal the final system I’ve implemented that’s unlocking true freedom for my firm—and it’s all about hiring. You’ll discover: → Why a transparent salary and progression structure transforms team dynamics. → How I’m building a hiring system to...

How to Attract and Hire Top Talent for Your Accountancy Firm Struggling to find the right people for your growing practice? You’re not alone. Hiring top talent is one of the biggest challenges firm owners face, and in this episode, I’m sharing exactly how I tackle it. From leveraging LinkedIn Sales Navigator to crafting irresistible job ads, I walk you through my hiring process step by step. You’l...

From Great Processes to Even Better Profits How do you streamline your accountancy practice while delivering an exceptional client experience? In this episode, I walk you through the systems I’ve built to automate workflows and onboard clients with ease. You’ll discover: → Why first impressions in the sales process matter more than anything else. → The tools I use to create a seamless prospect-to-...

From Garage Beginnings to an Award-Winning Firm How do you take a family business from a garage to an award-winning accounting firm? In this episode, Reza speaks with Arun Sachdev of Sachdev Accountants. Arun shares how he transformed the firm his grandfather started in 1972 into a modern, thriving practice. You’ll discover: → How to position yourself to charge higher fees. → The mindset shift nee...

In this episode, I’m taking you behind the scenes of a unique experience: a meeting with a top 10 accounting firm and the surprising challenges they face. I’ll share my candid advice to them and reveal how their struggles are actually similar to those of smaller firms. We discuss the limitations of hourly billing, the benefits of value-based pricing, and how their resistance to change is holding t...

In this episode, I’m diving deep into one of the biggest challenges accountants face: how to charge for all that “off-the-cuff” advice we often give away for free. I’m breaking down my approach to getting paid for the value you provide without resorting to hourly billing. I walk you through my “give away advice, charge for implementation” model – a method that helps you support clients with valuab...

In this episode, I’m giving you a behind-the-scenes look at everything I’ve been up to, from a deep-dive session on building a referral system to my journey back from sunny Dubai to cloudy England. I dive into the essentials of creating a referral process that works. I share tips on systemising referral requests through client meetings, feedback surveys, and a simple language shift to get more imm...

This week, I’ve been all about making the most of my time in Dubai and Muscat for Capture Accounting. I met up with clients and connected with industry experts, ensuring our relationships remain strong and beneficial. I’m also creating content that builds credibility—think in-depth podcasts and YouTube videos—so that people find us easily when searching for advice on setting up and doing business...

This week, I’ve been all about growth and content creation strategies for accounting firm owners. I hosted a webinar showing how firms are landing £10k+ in fees without relying on social media or expensive marketing agencies. It’s about using smarter systems and focusing on what works. I also spent time with a mastermind group, refining strategies and discussing the power of content creation. I’m...

I recently joined a high-level mastermind that’s completely changed the game for me. In just the last few months, I’ve invested 25k into my own growth and the results have been incredible. From scaling through YouTube ads to sharpening my public speaking skills, I’m seeing real, measurable growth. I’ve stepped away from the daily grind, and now I’m focused on working ON my business, not just in it...

I left PwC in January 2008 to buy a small accounting firm. Just weeks later, the world went into financial meltdown—the 2008 crisis. I was the guy mortgaged to the hilt, taking a 70% pay cut, trading my cozy PwC job for the unknown, right in the middle of the worst financial crisis since the Great Depression. People thought I was crazy. But what’s even crazier? How I ran that business in the first...