The Profitable Accountant Podcast

I recently sat down with a brilliant accounting firm owner who's absolutely smashing it. In just 2.5 years, this chap has more than doubled his practice, turning it into a 7-figure firm. Impressive, right? He's taken a traditional 3-person outfit and transformed it into a modern 10-person powerhouse. No more trading time for money - he's now all about taking a share of the value. This savvy owner'...

Want to know how to get more prospects to say YES? In this episode, I'm sharing my tried-and-tested method for running effective sales meetings that convert. You'll learn how to ask the right questions in the right order, positioning yourself as the guide who can help your prospects achieve their goals. I'll walk you through the psychology of getting prospects to admit they need your help, and sho...

Should you give a discount to your clients? In this episode, I share my recent experience buying a car and how it relates to pricing in your accounting firm. You'll learn why giving discounts can be harmful to your business. I explain three key reasons to avoid discounting: it sets a precedent, affects trust, and undermines your pricing integrity. Discover how standing firm on your prices can actu...

Are you looking to boost your profits from compliance services? In this episode, I share valuable insights on how to make your accounting practice more profitable. I discuss the importance of pricing your services correctly and explain why you should charge monthly fees instead of annual lump sums. You'll learn about the benefits of using a pricing system and how it can help you avoid leaving mone...

In this episode, I share my experience of paying £20,000 to sponsor a video. You’ll learn about the importance of understanding your target audience before investing in marketing tactics. I discuss the value of clarity in your marketing strategy and how it can lead to better results. I also dive into the decision-making process behind choosing the right sponsorships and ads to get in front of the...

Struggling to get started with creating content? You’re not alone. In this episode, I’ll share my personal journey and tips to help you overcome your fears. Whether it’s video, audio, or the written word, I’ve got you covered. I’ll discuss the importance of just getting started, using simple tools like your phone, and the stop-pause technique to make recording easier. Learn how to create engaging...

In this episode, I share my top recommendations for books, podcasts, and YouTube channels that have had a huge impact on my professional growth. You'll hear about my favourite marketing, sales, and productivity resources. I also dive into leadership and culture, sharing the best reads and listens to help you build a stronger team. I talk about the benefits of investing in a YouTube subscription an...

In this episode, I share what I've been up to over the past few weeks, including dealing with some personal challenges and my ongoing journey of growing my accounting firm and coaching business. I talk about the importance of investing in yourself and learning from others to advance your business faster. I discuss the two key skills you need to focus on to grow your accounting firm: marketing and...

In this episode, I share my top sales tips for converting prospects into clients. You'll learn how to let your marketing do the heavy lifting, making the sales process smoother and more effective. I cover the importance of specialization and pre-qualifying your prospects to ensure you're talking to the right people. Discover how to use questions and routing forms to filter out time-wasters and foc...

In this episode, I dive into what can kill your profitability. I share insights from a recent team meeting and discuss how focusing on niche markets can significantly enhance your business's efficiency and profitability. You'll hear examples from my own practice and get actionable tips on how to avoid common pitfalls that drain your resources. Tune in to find out how specializing can transform you...

Are you struggling with the fear of repricing your existing clients? In this episode, I share my insights on how to overcome this fear and drive your business profitability. You'll learn about rejection therapy and how facing rejection head-on can build your resilience. I also walk you through my three-step repricing process to help you get the fees you deserve. Real-life success stories from my m...

In this episode, I'll take you on a journey through my career, explaining why I chose to coach instead of focusing solely on growing my accounting firm. You'll get insights into my passion for learning and teaching, and how I've been able to run two successful businesses simultaneously. I'll also share some exciting stories about achieving significant results, implementing new strategies, and the...

Are you holding back from showing your success? Is there an underlying fear that your clients or team might judge you if they see you driving a nice car or living in a nice house? In this episode, I challenge these limiting beliefs and explain why showing success can actually attract better clients and inspire your team. Remember, success breeds success. So let's break free from these fears and em...

In this episode, I dive deep into how to use LinkedIn to win business and attract your ideal clients. I discuss the importance of understanding your audience, optimizing your profile, and creating content that resonates with them. I also share my experiences with posting on LinkedIn and offer tips on how to experiment with content to see what lands. If you've ever wondered how to use LinkedIn effe...

In this episode, I share an unexpected turn of events - I got banned from Instagram! You'll hear the peculiar reason behind this surprising ban, and how it led me to some important realizations. We'll delve into the transient nature of social media and why you should never put all your eggs in one basket. I'll share my insights on why building your email list is crucial, and how you can leverage s...

  Join me on a deep dive discussion about the 'pricing mindset' that may be holding you back. We explore why you could be undervaluing your services and how to overcome these limiting beliefs. You'll discover how to better understand and communicate your worth, and why it's crucial to detach from the time-for-money equation. We chat about the importance of solving bigger problems for clients...

In this episode, I share the secrets behind getting 4-5 qualified prospects a week. You'll discover the power of content generation and SEO in attracting leads, and why it’s critical to focus your efforts here. I also expose the step-by-step process I use to tap into a niche market and become the solution people are searching for on Google. Ever wondered why some ads work and others don't? I delve...

Tired of chasing the latest shiny APP? In this episode, we dive into why you should stop worrying about missing out on the next shiny toy and focus on the core of your business. We explore the importance of niching down, specialising, and communicating your value. You'll also discover how building your marketing system on autopilot can significantly move the needle in your business. Join me as I s...

Ready to take your business to the next level and want to know how? You're at the right place! In this episode, I share personal insights from my journey. I discuss how I invest in myself through coaching and why you should too. Learn how I optimize my LinkedIn profile, improve my public speaking, and get specific advice from experts. Hear about why investing in yourself is the best decision you'l...

In this podcast episode, I reveal how you can communicate the value of your services to win big fees. I share real success stories, including how one member of my PAC (Profitable Accountants Community) earned a whopping fee of £51,500! I also walk you through my unique pricing system and strategies that could radically transform your accounting practice. If you're looking to multiply your turnover...

In this episode, I dive into the art of asking the right questions during interviews to separate the problem solvers from the problem bringers. You'll learn how to phrase your questions to get honest and revealing answers about a candidate's character and attitude. I also share my journey of potentially starting some software development, aiming to create a solution that streamlines the process fr...

In this episode, I pull back the curtain on how my firm is adding £100k this year without taking on any new clients. You'll hear an honest discussion about the power of price increases and the impact on your bottom line. I also share a behind-the-scenes look at a recent webinar and the lessons learned about our ad campaign. This episode is a must-listen if you've been hesitant to raise your prices...

  Building a Top-Heavy Team and Mastering Recruitment In this episode, I’m diving into one of the biggest challenges for practice owners— recruiting top talent to reduce your workload and scale effectively. I share: ✔️ My personal strategy for creating a top-heavy team structure. ✔️ Why client managers are the key to running a firm in less than 5 hours a week. ✔️ How to craft compelling job a...

Join me in this episode where I dive deep into the art of creating an effective website for your firm. I'll be sharing the real purpose of a website and how it can be a game-changer for your business. You don't need a flashy site; what you need is a clear message that speaks directly to your audience. I'll walk you through the elements your website needs to have, and what it doesn't. From calling...

Are you struggling to convert prospects into clients? In this episode, I share my secret formula for making sales feel easy! You'll hear about my recent sales call where I managed to convert a prospective client in just 20 minutes. You'll learn how perceived value, content creation, and urgency can skyrocket your conversion rates. Plus, you'll discover how a well-crafted proposal and a clear onboa...