The Profit Loop With Alisa Conner

Small business owners take pride in being able to figure everything out. But at what cost? We are scrappy and we put our heads to the grindstone to get it done. In this week's podcast episode I encourage you to take a look at what is slowing down your growth and eating up your time and freedom along the way.  I give you five questions to ask yourself to identify where you should REALLY be spending...

On average millionaires have 8 streams of revenue. I'm sure that COVID 19 has you rethinking some things in your business, including how to move forward. In this week's podcast episode I wanted to give you some food for thought on how to diversify your business revenue.  I came up with 6 different options for you to consider now so that you can begin implementation before the lockdown is over and...

Instead of panicking, it's time to pivot. Alright, we as Americans have gone into a bit of a panic over the past week with the COVID 19 virus forcing must of into a lockdown situation. If you aren't there yet, chances are, you will be relatively soon. I want to encourage you to think about how to pivot in your business, especially if you are service-based or you have a physical storefront so that...

This week I bring on a small business Facebook Ads expert. Facebook advertising is still the biggest bang for your buck when it comes to promoting your small business.  It enables you to get in front of your ideal client and target your ads so that you can save money, frustration and time. Join me in this special interview episode with Samantha Pilling of BiteMe Marketing. Facebook ads to bring in...

If you're leaving your marketing success to luck, you will find it's run out. Obviously I'm having a little fun with the play on words this week, but the reality is that successful marketing requires planning. A 5-step plan in fact (I'll get to that in a minute). Regardless if you have a local small business or are a global entrepreneur, planned marketing reaps greater rewards, costs you less mone...

Email Marketing has the highest ROI percentage.  According to Oberlo  businesses can expect on average a $42 return for every $1 spent on email marketing.  That's insane.  Compared to paid advertising which is around $1 for every $2 spent according to Browser Media . Needless to say, email is here to stay and if your list is half-baked or not engaged, we need to fix that dude ASAP. (channeling a d...

Go ahead and skip the self-care . . .  . . . and let's see how quickly you build your business. I swear if I hear the word hustle one more time, I'm going to go over the brink into insanity. It's like we wear action as a badge of honor, when in reality - the magic happens when we stop and rest.  Did you catch that last part? In case you didn't, I'm going to repeat it. The magic happens when you st...

The #1 way to get traction in your business is to get ultra-clear about who you serve. As business owners, we want to help people, specifically people that are in one way or another like us. Whether that is how we are now or similar to who we used to be. Unfortunately, our brain convinces us that we should help EVERYONE. First, course of action - stop shoulding on yourself. The second course of ac...

The marketplace is oversaturated with content - which means . . . . . . there is NO room for humdrum content anymore. If you want to stand out in today's crowded internet space, your content MUST be killer.  Yeah, that's a strong word, but seriously - you need to be thinking outside the box when it comes to getting your audience's attention.  And more importantly, how to keep their attention once...

Valentine's Day can run the gamut from rough and turbulent to joyful and celebratory. But did you know it can ultimately impact your success, growth, and profitability as a business owner? This week in Episode 75 of the Feed U Podcast, I give you the low down on "real" love. And the difference it has made in my life to focus on love's counterpart, gratitude. I share with you the real scoop on why...

Knowing, living and believing in your business why is essential to staying motivated during the tough times. You know the times when you want to crawl into bed with your favorite cookie dough and just watch vampire movies all day. Hiding out hoping the world won't find you and avoiding the "What's for dinner" pleas coming from outside the bedroom door. Maybe that's just me.  I was SO confident in...

Marketing your business today requires you to juggle dozens of balls in the air . . . Including areas like social media, your website, opt-ins, landing pages, ads on different platforms, email, local promotion, networking, speaking and the list goes on and on. Unfortunately, with so many balls in the air, inevitably some of them will get dropped.  Not to mention that your full-time job isn't as a...

If you're like most entrepreneurs, you started your business to gain one thing . . . More freedom.  Freedom of time. Freedom from others controlling your workflow. Freedom from the man.  Freedom to chase your dreams and impact the world? Am I right? In this week's episode , I share with you the 3 tips I have found that help you reconnect to the reasons behind why you are working so hard.  You may...

To be memorable as a brand, you need 5 key components This week I break down those components on the Podcast as well as explaining the difference between branding and marketing and which you need more depending on which phase your business is in.  You can hear all about those differences  here  in the episode. A brand is made up of visuals and also foundational components. Let's jump into the impo...

In our busy world, it feels like we never have enough time! With the start of the new year, comes the tendency to want to become more organized.  To do things in a new and different way. It comes from the clean slate of a brand new year. One of the biggest time savers I have implemented into my website was adding a calendar scheduling link to my website. It saves me from going back and forth to fi...

The biggest mistake you can make in reaching your goals is . . . Changing the goal instead of the action plan to reach it.  So many times I have been guilty of this. If at first, you don't succeed, change the goal.  NO!  DON'T!  I promise it's not the promised land! Instead, rethink how you are going to go about reaching that goal. In this week's episode, I give you the solution to meet all of you...

Your intuition is UBER powerful, are you tuning in? In Episode 68 I share my experience of truly tuning into that little guiding voice inside and the monumental changes I have seen not only in my business but my level of joy with my business. We headway into the woo this week, but stick with me it's TOTALLY worth it. I talked about meeting my Mastermind Group in a previous episode, but the reality...

I'm not Barbara Walters, but this is 2020 (well almost). In Episode 67 we jump right into planning next year.  Why start now?  There are holiday cookies to enjoy.  Parties to go to.  And in between, you have to squeeze in some client work. That is THE EXACT reason to get started now.  Because you are starting to wind down and that means your creativity will start to ramp up.  Meaning you will have...

Having the right tool for the job makes the job easier. If you've listened to this podcast long enough, you know I am a firm believer in growing your email list to grow your business.  But, sometimes it's difficult to get going because you don't which tool will help you get the job done quicker and easier. In Episode 66 I share with you all the tech tool recommendations to get your email list grow...

The #1 Most Asked Question I Get Is About My Podcast. Selfishly, I am creating this week's podcast so that I have a reference to send people to when I get the questions again.  :D But for all of you, this is a resource for starting and creating your own podcast.  Episode 65 is all about what you need to get started with your own podcast.  But, in case you were thinking of opting out of this episod...

The vibration of gratitude is powerful. Because it's the day before Thanksgiving (when this is going live) I thought it timely to talk about gratitude.  That one simple word when put into action will propel your business and your life faster than any tip, technique, trick or marketing process out there.  I challenge you to create a gratitude journal and use it every day to recount new things you a...

Is documenting your processes your nemesis? If you are anything like me, then TOTALLY they are likely always on your to-do list.  Ever moving from week to week.  But as of now, NO MORE! I am personally challenging you in Episode 63 of this week's Feed U Podcast to tackle one process in your business.  Why you may ask?  Because, simply, it is THE only way you will be able to scale and grow. That's...

If you are like most entrepreneurs you work hard to attract new customers. But, you could be losing them before you even have a first phone call.  But how? Your messaging. Clear messaging will make or break your business.  If people don't understand how you can help them, they will be off and distracted by the next best thing.  Which is why this week in  Episode 62 I share with you the best of the...

I've attended conferences before, but this time was 100% different. Oh c'mon Alisa! Conferences are always the same.  But seriously, this event was the bomb-diggity.  For SO many reasons, most of them not having to do with my mentor at all.  Which is sort of why I'm sharing the story with you.  Usually, when you get to meet someone you idolize a smidge, the event becomes about meeting them and jus...

You've heard WordPress is Powerful, but what's the big deal? Really?!?!? Nearly 60% of all websites online are built on WordPress, but you may be wondering why is WordPress so dang special? When companies like CNN, TED, UPS, and CBS Radio use WordPress, it may pique your interest to investigate this website platform.  This week I dive deep into the 11 reasons WordPress is so powerful and even shar...