The Profit Loop With Alisa Conner

You can have the best freebie in the world, but . . .   . . if no one wants it or opts-in, how good is it really?  Not so good.  If you are struggling with getting people to sign up for your free download, it is costing you more than just email subscribers, it's costing you money and new customers.  If you wonder how all the "other people" are getting traction when you are lucky to get people to v...

Can I see a show of hands real quick? How many of you out there reading have set up a single email to deliver your free download and have called it an email sequence? My guess is that more than one of your raised your hand. But the reality is that it takes 8 times or more for the human brain to absorb information. Meaning, if you aren't staying in front of your leads at least 8 times, they have al...

Why is your marketing being ignored? Marketing can be summed up by one phrase, get the right message in front of the right people at the right time. But, what most businesses do is create one message for everyone. If your potential client is not at that phase of their customer journey, they are going to pass you by like a wooly sweater sale in July. In this week's podcast episode I share the three...

Which email strategy will give you up to a 3800% return on investment? If your a frequent podcast listener and you haven't guessed yet, I will be surprised.  If you've tuned into any number of Feed U Podcast episodes, you know I'm a HUGE fan of email marketing done right.  Notice that last part "done right". In Episode 106 of the Feed U Podcast, I lay out some of the latest email marketing stats t...

The first day of fall brings external and internal change. But are you aware of the impact that seasonal changes bring to your business and success? We are connected to nature whether we are aware of that connection or not. In this episode , I talk about the way each season impacts us and our business. If you are making decisions in your business without seasonal alignment and are struggling, this...

Email marketing can seem overwhelming . . . And when you aren't having the success you want, it can also be frustrating. But, you could have picked up some really bad habits along the way that are not helping you in the way of email marketing success. This week I share three email experiences, my reaction, and how to improve them in Episode 104 of the Feed U Podcast. If you're sick of fighting wit...

If you are like most business owners . . . You have invested in some type of marketing for your business that you couldn't track results for.  It's easy to be talked into investing your time and money into Facebook Ads, Google Ads, SEO, and all kinds of marketing that involves posting on numerous platforms. But, if you are also like most business owners, you don't have any idea whether or not it's...

I know underneath all your goals for your business is the one thing you TRULY want. It's what we all want. Why we got into this entrepreneurial gig, to begin with.  Freedom.  Sweet freedom.  But, if you're like most of us - freedom is in a land far far away.  Probably where Tattoo lives with Mr. Roarke. But, what if the only thing getting in your way of sweet sweet freedom was you? In  Episode 102...

You know building an audience is critical to selling your products and services. And I will bet you are looking for some magical tip, trick or technique.  But the reality is, that audience building has more to do with you than it does what you do.  This is why this episode is dedicated to the 5 steps you have to have under your belt in order to effectively build your audience. Getting clear about...

Today is the 100th Episode of the Feed U Podcast I thought about a giveaway or a contest, but I realized sharing the biggest takeaways of recording 100 episodes would have a BIGGER impact on helping you grow your business.  In this week's episode, I give you the down and dirty on lessons learned (most of them the hard way, because that's how I roll) of recording and pushing this podcast live for a...

Are you only dreaming of being interviewed by your favorite magazine, podcast host, or television star? Well, it's time to stop dreaming and instead take action toward making that dream a reality.  My guest Ashley Biggers is THE go-to expert in how to get your brand in front of the media. The best part, she is dishing all her secrets in Episode 99 of the Feed U Podcast.  For over 20 years Ashley a...

You only get one chance to make a first impression. I'm sure you've heard the saying before, but when it comes to business first impressions, you may be making one without even realizing it.  Your customers are stalking you (not inappropriately - get your mind out of the gutter) long before they ever reach out to you. But if your online presence is lacking, you could be sunk in the water before yo...

Do you ever re-examine your life and wonder what the heck have I been doing? This was my experience recently while going through old boxes.  What I realized is with the MANY businesses I have had, I have made a TON of mistakes.  But with every mistake, I also learned what to do and what not to do.  The rollercoaster of entrepreneurship is definitely filled with learning opportunities. In Episode 9...

As business owners, we are constantly bombarded with decisions. But, we don't often make decisions because we are busy weighing the angles, procrastinate, or just plain don't know which decision to make. But what if decision making were made simple? In this week's podcast episode I'm joined by Rico Racosky from Just2Choices . In Episode 96 he explains his simple Just 2 Choices system that will hel...

If you want to grow your business, then grow your email list. You've heard it once, maybe you've heard it multiple times - but without an email list, you don't have control of your marketing. If you don't have control of your marketing it's hard to generate new leads, if not impossible.  If you are generating new leads, well, you aren't generating business. But what they don't tell you is that gro...

So maybe you love writing email . . . ...and maybe you don't. Either way, it takes a lot of time to consistently show up in your audience's inbox. If that time isn't paying off in increased sales, Houston we have a problem! Engagement is key! If your emails aren't engaging people to take the next step in your sales funnel, you can't make sales. No engagement = no $$$ cha-ching. This is why the 7 e...

Let's be real for a minute . . . Keeping your boundaries can be at the least challenging.  Especially if you aren't practiced at it.  Holy shmoly people, the world can be a crazy place. Especially this year. But let down your boundaries or let people push you past those you have set and it could be like the initial scene of the Wizard of Oz. The universe has been giving me a TON of boundary opport...

Landing pages, opt-in forms, oh my It can be a smidge overwhelming, don't you think? Everyone is telling you to put a freebie on your website, but how exactly do you get it on your website, and which format works better? A single page or an opt-in form, a pop-up form, a combination? I am giving you the low down This week's episode of the Feed U Podcast gives you the low down on what option of opti...

2020 has been a doozy of a year so far, how's your self-care regime going? If you answered, what self-care regime - then this week's Feed U Podcast episode was made for you. There is a direct correlation between how you take care of yourself and success. With so much going on, I thought it critical to challenge you to put yourself first. Because putting yourself first isn't selfish. In fact, when...

If writing an email consistently is not on your "top favorite things to do" list, then this episode is for you! I know email can be drudgery and at times overwhelming, which is why it often is overlooked.  But email marketing has the highest ROI of any other marketing tactic out there.  Nearly 400% in fact. But, statistics don't help you write an email. This is why in  Episode 90 of the Feed U Pod...

You have that opt-in set up on your website, but you STILL aren't growing your email list! You've probably heard more than once how important it is to grow your email list. So, you created that download, put it up on your website, and now you hear the clock tick, tick, ticking, and yet no one is opt-ing in. Or worse, they are opt-ing in and yet still no new sales. In  Episode 89 of the Feed U Podc...

It's pretty hard to stay in business if your cash register isn't ringing! It is so frustrating to put time and energy into your business and your marketing and still not see sales. More often than not, it can be something as simple as getting your offer right.  This is why in Episode 88 of the Feed U Podcast I am giving you the 7 areas that I have seen my clients struggle with. Once we've fixed th...

Being an entrepreneur sets you up for self-growth for sure! I don't know about you, but I feel like using my self-esteem as a punching bag has been a HUGE part of growing my business and getting to where I want to be. In this week's episode , I share with you an inside secret (ok maybe it's not so secret). But here's the thing - NOBODY has it all figured out. No matter how big their business is. ...

Making your small business website customer-friendly is a MUST. How many times have you gone to a website looking for a specific article, product, or answer only to get lost and wander aimlessly? Ultimately leaving you frustrated, walking away or worse spending hours searching out the very thing you CANNOT for the life of you find.  This week's podcast episode  is all about the 3 things you absolu...

Creating an optimized sales funnel = survival for your small business. It breaks my heart seeing so many small businesses closing their doors or laying off employees because of the Covid19 pandemic.  This is why in this week's podcast episode I am sharing the power that a simple sales funnel can have to help you not only overcome unforeseen obstacles in your business now but also in the future.  T...