The Profit Loop With Alisa Conner

A live scheduler or a chatbot can absolutely get more calls answered. But answering the phone and actually keeping a patient in your practice are 2 different systems, and most practices only ever fix the first one. In this episode, Alisa Conner walks through the research behind that gap, including a study showing that even a live staff phone reminder, the best-performing method tested, still leave...

As the United States marks 250 years of independence, this episode asks a different question: how independent are you inside your own practice? Typically, a physician owner is carrying roles they never applied for: CEO, accountant, marketing director, operations manager, compliance officer, technology shopper, and more. Each one adds decisions, and the constant switching between medicine and admin...

You spent 45 minutes building a treatment plan for your patient, and during the consultation, the patient nodded, agreed with everything, and said they wanted to think it over. But then they ghosted you and never booked the treatment. It is easy to call that price shopping. But if your plan was the best option, why didn't they just book? In this episode, Alisa Conner walks through why specialty co...

What is an empty chair in your waiting room actually costing you? In this episode of The Profit Loop, Alisa Conner digs into why specialty practices get hit harder by no-shows than almost anyone, what those missed appointments really cost, and why the standard advice to send another reminder keeps failing. You will hear the four reasons specialty practices see higher no-show rates, why a disengage...

Before a recent partnership call, Alisa did what everyone does: she Googled them. Eight reviews, three stars, and a website stuck in another decade. The most alarming part? They had no idea any of it was happening. The same blind spot exists in most specialty practices. In this episode, Alisa walks through the actual revenue math behind online reviews, including the Harvard Business School finding...

There's a call that happens at specialty practices more often than anyone wants to admit. A high-referring physician partner calls — not to send a new patient, but to ask what happened to the last one. Most practices have no answer. Not because their teams aren't doing their jobs. Because they have no system to track referrals before they enter the scheduling workflow. In this foundational episode...

If your OBGYN practice has solid referral volume but growth keeps stalling, this episode is going to reframe the entire problem. Most OBGYN practices don't have a marketing problem or a demand problem. They have a conversion problem — and it's playing out in the invisible space between when a referral is made and when a patient actually shows up on the schedule. In this episode, Alisa Conner walks...

If your functional medicine referral volume has softened recently — or if you've noticed that certain partners who used to send patients regularly have gone quiet — this episode is for you. Referral leakage in functional medicine doesn't announce itself. It builds slowly, driven by unanswered communications, confused patients, and referral partners who feel like they're sending patients into a bla...

If your orthopedic practice is busy but the margins feel tighter than they should, referral leakage is almost certainly part of the equation. In this episode of The Profit Loop, Alisa Conner walks through the financial reality of what happens when referred patients stall out before they ever reach the schedule, and why this problem remains invisible on most practice reports. You'll hear: Why avera...

Most specialty practices know they are losing referrals. What they do not know is the exact dollar amount leaving their practice every single week - quietly, invisibly, on no report they are currently running. In this episode of The Profit Loop, Alisa Conner breaks down the real math behind referral leakage for specialty medical practices across orthopedics, ophthalmology, veterinary surgery, func...

Healthcare consulting research consistently shows referrals drive 50–70%+ of specialty care volume, yet most orthopedic practices underinvest in referral channels and overspend on digital ads without a mechanism to convert attention to appointments. This week, Alisa Conner breaks down the 3 structural gaps that create revenue leaks in orthopedic practices, including what closed-loop tracking means...

If your functional medicine practice sounds like every other one online, and chances are it does, you're forcing patients to choose based on reviews and price. In this episode, Alisa breaks down the #1 messaging mistake she sees across functional medicine practices, the outcome-based messaging shift that attracts the right patients 2–3x faster, and a practical three-step action plan you can start...

You're doing every marketing activity imaginable, and your schedule still isn't full. This week: the 3 places functional medicine marketing actually breaks down, and the 3-step audit to fix them. You're running ads. You're posting on social. You've got a newsletter, maybe a webinar, maybe even a podcast. And your functional medicine practice schedule still isn't full. Here's what's actually going...

When every practice says "excellent care," patients can't tell you apart, and choose based on price. Here's how to build differentiation that makes you the obvious choice. If your website says "patient-centered care" and "experienced physicians," congratulations — so does every one of your competitors. In this episode, Alisa Conner breaks down why generic messaging is silently costing specialty pr...

Your referral partners are sending patients. But only 35% actually book. This episode breaks down the 4 friction points that cause referral leakage and gives you a 3-step system to fix it, before it costs you $900K a year. Your primary care referral partner referred a patient to you last week. That patient never called, never booked, and now your partner is wondering if you dropped the ball. This...

A referred patient tried to call your office. They got put on hold, filled out an online form nobody monitors, and eventually booked with your competitor. You didn't just lose one patient; you damaged the relationship with the person who referred them. Access friction is the most underestimated factor in practice growth. In this episode, Alisa Conner reveals the four friction points where practice...

Right now, a future patient is reading a Google review left for your practice two years ago. You probably don't know who wrote it. And they just chose your competitor because of it. Online reputation isn't a marketing task. It's an operations task. In this episode, Alisa Conner breaks down the three gaps that destroy medical practice reputations: velocity (inconsistent review collection), response...

Your competitor was just acquired by a private equity firm. They have a $2 million marketing budget, a new agency on retainer, and seemingly unlimited resources. How do you compete? The answer isn't outspending them; it's out-humanizing them. In this episode, Alisa Conner reveals three advantages independent, physician-owned practices have that PE-backed competitors literally cannot replicate: sup...

A patient lives in your zip code. They have the exact condition you're known for treating. And this morning, they booked with your competitor. Why? Because 46% of younger patients have no primary care physician, the traditional referral pipeline is drying up. Patients now make decisions using AI search results, Google Business profiles, and online reviews, often without ever visiting your website....

Every practice is racing to automate scheduling, check-in, billing, and patient communications. But what most don't realize is that poorly implemented AI is driving patients straight to their competitors. In this episode, Alisa Conner breaks down the real cost of automating broken systems, why the biggest automation wins are invisible to patients, and how to reinvest the time you save into the hum...

Your staff is overwhelmed. They barely have time to eat lunch. And now a consultant wants you to overhaul every process at once? That's not realistic, and it doesn't work. In this episode, Alisa Conner shares a proven three-step system for improving customer experience one process at a time, so you can test changes, see measurable results, and build momentum without burning out your team. You'll h...

Your marketing director brings charts full of clicks, impressions, and engagement rates. But when you ask how many patients actually walked through the door? Silence. In this episode, Alisa Conner exposes the gap between marketing activity metrics and true business conversion, and explains why it's not your marketing team's fault. Most marketers were trained in product marketing, not service-based...

Your practice charges premium prices, but does the experience match those prices? Full waiting rooms, ringing phones, repeated paperwork, and patients who feel like a number, that's not a luxury brand, that's the DMV. In this episode, Alisa Conner walks through the five critical patient touchpoints where most healthcare practices destroy their brand experience: the first phone call, the waiting ro...

Every website in your industry says the same thing: 'patient-centered care,' 'best in class,' 'highly rated.' AI is making it worse. So how do you stand out when your competitors sound exactly like you? In this episode, Alisa Conner breaks down why luxury brands like Tiffany, Rolex, and the Ritz-Carlton are posting record profits while commoditized businesses fight over shrinking margins, and how...

Every evolution builds on the one before it. This show started as The Feed You Podcast, became Second Act Entrepreneurs, grew into CX Fanatics — and now it's becoming The Profit Loop. Each version reflected where the work was heading. And the work has headed somewhere very specific. Over the past year, I've focused my consulting on two markets: specialty medical practices (orthopedics, sports medi...