The Profit Loop With Alisa Conner

This week's episode includes a double feature live training all about using email as a powerful tool in your marketing strategy toolbelt.   If you've asked the question why should I use email when there is social media, then this episode is for you.   Here's what's inside: 💌 Who really owns your space on social media 💌 Why relying on social media to build your small business is detrimental  💌 H...

When was the last time you had an ad or email sent from some random person that you had absolutely no interest in?  My guess is, probably today. This happened to me recently as I was being courted via snail mail by an organization that obviously didn't do their research.  I was actually a bit offended. During this week's show find out who the company is and dive into 3 ways to effectively use emai...

44% of people give up after one contact attempt when reaching out to a lead. That's almost half of the people out there. Nearly half of your competitors are stopping before they even get a foot in the door. In fact, it can take up to 8 touchpoints to even get the first call with a potential customer. That my friends is what we call GOOD news.  Why? Because this is the EXACT reason email marketing...

16% of emails sent automatically end up in the SPAM filter. Writing an email takes time.  Sometimes time that you don't necessarily have. If your emails are ending up in the SPAM filter you have wasted your time. The last thing you want is to spend time on something that isn't going to increase sales or grow your business. This week on the 2nd Act Entrepreneur Podcast we are finishing up our two-p...

If your emails are landing in the SPAM folder (like 16% of emails do) Houston, you've got a problem.   Because, if your emails are in SPAM your future customers aren't going to go hunting for them.   But did you know that your headlines could be a major culprit to why they are ending up there in the first place?   This week on the 2nd Act Entrepreneur show we are talking SPAM (and not the kind tha...

This week on the 2nd Act Entrepreneur show we are talking about marketing and football (sort of) and welcoming a 2nd Act Entrepreneur to the club. Tom Brady has had one hell of a career in professional football.  Earning him the title of GOAT (Greatest of All-Time).  But, something not as widely heralded is the phenomenal job of harnessing his media attention and pointing it toward his second-act...

Reviewing websites is sort of a hobby of mine. I know, random hobby.  But when you're in marketing you are curious about what people are doing, especially if they are entrepreneurs. I remember back in the day creating my first website, it took days - weeks maybe even months.  I can't quite remember - but what I do remember after crawling up from sleeping under my desk, is that my business felt off...

This week's show dives into how to create meaningful conversations with your online marketing.  Conversation is an art, but it is also a spiritual connection with your audience.  One of the biggest problems entrepreneurs face with their online marketing is grabbing attention and getting their audience to come back again and again when they release new content or begin promoting their products and...

This week we wrap up our 2 part series on reigniting your business mojo and planning for success in 2021.  If you missed the guide for this series, download it here:  https://alisaconner.com/2022 .   Last week you learned 3+ ways to jump-start your business mojo after a few tumultuous years.  This week take that newfound energy and plug it into a plan for 2022.  You got this!  :D In this week's ep...

2021 has been another year for the record books.  If you're like most of the world, you probably convinced yourself at the end of 2020 that 2021 would get us back to "normal" (whatever that is anymore). Alas, 2021 has been another year of ups, downs, and turbulence that would give even the bumpiest airline flight a run for their money. Shifts in the economy, in politics, in the job market with COV...

This week's episode gives you the latest stats on email marketing open rates, click-through rates, conversion rates, and more.  With all of the changes to online business in the last year, email marketing is STILL the best return on investment for your marketing dollars.  For every $1 you spend on average you get a return of $42. This week's episode also shares 3 big reasons emails are being ignor...

The state of marketing has been forever altered.  Yes! That's a bold statement, but the state of our world has also been forever altered. This is one of the reasons it is getting so darn hard to get people's attention. In this week's podcast and video gain an understanding of why COVID is having a ripple effect on things like attention span, anxiety, overwhelm, and tangible things like the cost of...

Unless you live under a rock, you are probably well aware that Facebook, Instagram, and WhatsApp all shut down a few weeks ago.  And, the saga continues with Facebook sitting in some pretty hot water for some of their business practices.  But, you may be wondering - eek what would happen if social media shut down for more than a few hours.  Then what? One of the most often questions Second Act Ent...

The marketing gurus would love to have you believe that you just snap this, post that and people will come running to buy your stuff - but the reality (if it hasn’t soaked in yet) is that it takes work, strategy, and consistency to get people to the finish line of pressing “pay now”. In this week’s episode , learn the three-step system to simplify your marketing creation process that will ultimate...

One of the biggest struggles I hear from new entrepreneurs is why isn’t anyone paying attention to my social posts?  How do I get people to buy from Facebook?   The reality is - you don’t.  Facebook and the lot are in business to make money.  Which means they make and change the rules on a dime.  The recent Facebook, Instagram, and WhatsApp outage only proves my point.  You have no control over wh...

Standing out in today's marketplace doesn't have to be as difficult as you might be imagining.  There is one little tweak you can make to your marketing efforts that will immediately separate you from all the other coaches and consultants out there. You can get the entire scoop by tuning into this week's podcast episode or video. Why do online entrepreneurs seem to lose all their social skills as...

One of the biggest struggles I see Second Act Entrepreneurs make is to try and sell to everyone.  It is a battle that is hard fought to narrow your niche, but it is also the fastest way to the promise land and selling your services. This week's episode unpacks the three reasons why. Listen to the entire episode. Why do Second Act Entrepreneurs struggle with narrowing down their audience? There are...

I had a client ask me the other day, should I just go ahead and add all of my previous clients to my email list? This is a question that comes up more often than not because they are customers after all - I'm sure they want to be on the list.

One of the #1 mistakes 2nd Act Entrepreneurs make is to make assumptions with their marketing and their product offers. Making assumptions cost you time and money and ultimately sales.   If you have had a successful career but want to increase your impact, revenue and leave a legacy using your education and expertise with an online program - you are a 2nd Act Entrepreneur. I partner with 2nd Act E...

Entrepreneurs especially in light of COVID are plain out exhausted. It's easy to give your all to your: Clients Family Friends Team Students You name it, but at the end of the day if you are feeling bone-tired - you my friend are headed toward exhaustion and ultimately burnout. In this week's episode learn my personal journey with entrepreneurship and exhaustion and what I did to turn it around. D...

You've spent time creating a fabulous lead magnet and yet . . . No one is joining your email list. Alas, you are not alone in the battle to win new subscribers. We are in a VERY competitive landscape since COVID, especially in online business. With every corner you turn, someone is hanging up their "I'm in business" sign.  Meaning you've got to put on your game face and stand out among the masses...

What in the world? Golf and entrepreneurship?  That seems to have come out of left field. Recently I took up golf and I know little to nothing (after my 4 games of golf this summer about technique, swings, or even putting). But the similarities between running a business and taking on a new hobby were apparent after the first drive in the golf cart. In today's episode, come on a journey with me as...

Help! I can’t get any traction! You may have noticed that the online marketplace is a bit more saturated now that people have been trapped at home for a year because of COVID.  There are more businesses, course creators, and entrepreneurs hitting the online space than ever.  Alas, that doesn’t have to be an issue for your small business.  Because you have the insider secret. In  this week’s episod...

We Can All Agree 2020 Has Been A Doozy But, there are some positive things that came out of this year.  In this week's Feed U Podcast Episode I give you the 5 lessons I learned in 2020 in hopes that they will inspire you to reflect on what you learned this year. I encourage you to tune in and listen to the entire episode here so you can end this year with a focus on what was positive about 2020 an...

You followed all the guru's advice and built your sales funnel but . . . . . no one is opt-ing in.  Worse, no one is buying.  What the heck?  You did EVERYTHING right.  Why isn't this working?  It takes one of two things to get a sales funnel set up: Either a lot of time or A pretty hefty investment.   When it isn't working it can be infuriating and leave you feeling hopeless.  Alas, all is not lo...