THE PROCESS PODCAST

German Volume Training. Endless drop sets. Chasing the pump. We’ve all done it. In this top-performing throwback episode, Patrick James exposes the training mistakes even experienced lifters still make — and explains: How hypertrophy actually works (in simple terms) Why you don’t need more volume The truth about “functional bodybuilding” Why novelty is killing your progress What 1,500+ online memb...

Before The Process Podcast, we were Live Perform Compete — and this was one of our most powerful conversations ever. In this throwback episode, Sara Sigmundsdottir opens up about the year that broke her… and rebuilt her. * ACL tear two days before the Open * Losing her dog * Stuck in Iceland during COVID * Questioning her identity beyond CrossFit * Battling performance anxiety at the Games This is...

Is it possible to chase elite fitness goals while surviving on zero sleep and raising a newborn? In this episode of the Process Podcast, Ed (dad to a 6-month-old) and Izzy (mom to a 2.5-year-old) get brutally honest about the reality of training as new parents. From the crushing guilt of leaving your partner solo-parenting, to the harsh reality of dropping CrossFit for 45-minute survival workouts,...

“HYROX is just a trend.” “It’ll die out like every other fitness craze.” We asked the Managing Director of HYROX APAC directly: Is this sustainable, or just hype? Gary Wan shares the long-term strategy behind building HYROX as a legitimate global sport, not just another event series. From grassroots youth racing to Olympic ambitions… the vision is much bigger than most people realize. What You’ll...

Most HYROX athletes think they need more conditioning. They’re wrong. In this episode, we break down why strength might be the biggest limiter in your performance. From sled strategy to wall ball fatigue to running economy, we unpack exactly why you should be getting stronger. We sit down with Head of HYROX Programming, Karan Sanjeev, to break down: - The strength continuum explained for HYROX - ⁠...

Most athletes are just “doing HYROX workouts” and hoping they get faster. Rich Ryan breaks down why that approach plateaus fast… and what actually separates Elite 15 athletes from everyone else. We dive into: - Why running 100km/week might be a mistake - ⁠The strength numbers you REALLY need - ⁠Why sleds ruin most races - ⁠The biggest pacing errors athletes make - ⁠How to train smarter (not just h...

Missed reps. Missed scores. Emotional meltdowns. In this raw episode, the team opens up about the Far East Showdown semifinal: what went wrong, who almost didn’t make it to the floor, and the moment everything nearly fell apart. Is this the end of the team… or unfinished business? In this episode, we cover: - How the team actually came together - ⁠The real goal going into semifinals - ⁠The injurie...

In this episode of Behind Building Coastal, Ed and Izzy open up about the month they almost broke the team — and faced the hardest strain in their 7-year partnership. What started as a leadership shift quickly turned into uncertainty, tension, and emotional fallout inside the business. In this conversation, they unpack: - What leadership uncertainty actually feels like from the inside - ⁠The emoti...

Are the core values on your office wall actually destroying your team's culture? In this episode, we sit down with Dr. Andrew Hall, a former professional rugby coach turned PhD Leadership Consultant, to uncover the harsh truth about high-performance teams. We dive deep into why most leaders fail, the toxic reality of the "feedback paradox," and why your ego is the #1 thing holding your business ba...

Charlie Jacobi represented Team USA in two Rugby World Cups. But no one prepared her for what came after. This is a raw conversation about identity, ego, grief, ambition, and rebuilding from scratch. In this episode, we cover: The identity crisis that hits when you retire from elite sport Why external validation is addictive The ego side of high performance (that nobody admits) Transitioning from...

HYROX changed fitness racing. Now Primal Race wants to take it further. Matthew Pewtner – ex-pro rugby player turned entrepreneur – joins us to talk about: - Why he created a race for strength-based athletes - ⁠The brutal truth about scaling a fitness business - ⁠What most entrepreneurs get wrong - ⁠The mindset needed to build something global - ⁠Why resilience is the ultimate competitive advantag...

Are you sabotaging your own success without even realizing it? This week, we are joined by elite performance coach Jason Stacy (coach to US Open winner Aryna Sabalenka). With over 25 years of experience, Jason drops massive truth bombs on why most people completely misunderstand high performance. We dive deep into his "Three E's" framework, why your physical body is the ultimate chea...

We sat down to talk about in-season vs off-season programming… and ended up exposing the real problem with most CrossFit programmes with Ed & Toby. In this episode, we dive deep into: - Why most coaches try to improve everything at once (and fail) - The biggest mistake in elite CrossFit programming - Why strength lasts longer than you think - How much volume elite athletes can actually tolerat...

Kyle Ruth explains the science of Blood Flow Restriction training and how it can improve hypertrophy, aerobic capacity, and even race performance. In This Episode: - What Blood Flow Restriction (BFR) training is — and why it accelerates strength & endurance gains - How to improve Hyrox performance without adding more running volume - The 2x10 minute BFR protocol that boosts aerobic capacity fa...

From kidney cancer to a life-altering stroke, Jeremy Austin has faced the kind of moments that change everything. Instead of stepping away, he rebuilt and became one of the most respected voices in global fitness and sport. In this episode, we unpack: 🎙 How he went from professional rugby to CrossFit pioneer 🏋️ Building one of Australia’s early CrossFit affiliates from scratch 💀 The kidney cancer...

Did you feel like the 2026 CrossFit Open workouts favored one gender over the other? You aren't crazy…and we have the data to prove it. Ed is joined by Mike Halpin (Known & Knowable), the ultimate CrossFit data whistleblower. Mike breaks down the shocking statistics from this year’s Open, revealing massive disparities in completion rates between men and women on workouts 26.1 and 26.3. We dive...

In this episode of catchups with Ed & Iz, we talk openly about: - Feeling useless in multiple aspects of life - Losing routines, identities, and friendships that once defined us - The pressure of leadership & why our insecurities hold us back - And the uncomfortable growth that followed If you’re in a messy middle season… you’ll really relate to this one. Link in bio to tune in now.

Today’s episode is raw. The three of us are now parents and we’re owning the things we used to say before we had kids. From judging late clients… To thinking “just bring the baby”… To believing we’d never compromise our training… We were wrong. In this open roundtable, we unpack: - The fitness myths around parentingIs training selfish as a mom or dad? - Sleep deprivation & performance - Losing...

On this week's episode, we’re exposing the 5 most common fitness myths we hear as coaches. We get honest about our own mistakes, Ed training with a broken wrist to Meg’s fear of "man arms”, and reveal why most of what you hear in the gym is nonsense. Inside this episode: 🔥 Myth #1: Lifting weights makes women look masculine (Debunked). 🔥 Myth #2: If you aren't sweating, you aren&#39...

Why do we care so much about the leaderboard? Why does a single workout, a single placing, or a single bad lift feel like it defines us? In this episode of The Process Podcast, we sit down with clinical psychologist Dr. Kylie Chen to unpack the psychology behind performance, identity, and ego… especially during the CrossFit Open. We dive into: - Why 90% of your daily thoughts may be negative (and...

Pain isn’t proof you’re training hard, and misunderstanding it can cost you your season. This episode challenges some of the most dangerous beliefs in CrossFit culture. In this episode, we cover with physiotherapist Elena Hobson: - Why “normal” pain should actually be zero - How adrenaline masks injuries during intense training - The danger of repeatedly ignoring the same pain pattern - Why resili...

The truth is: being a great coach isnt enough anymore. You can be an incredible coach… and still struggle to grow your business. In this episode, we break down: * How to structure content (fun, value, relatability) * Why perfection is killing your consistency * How to use content to start conversations — not just get likes * The mindset shift that stops coaches from posting at all If you’ve ever o...

Most coaches aren’t bad at what they do — they’re just stuck in a system that keeps them overworked, underpaid, and constantly hustling. In this episode of The Process Podcast, Zac Perna breaks down the real reasons coaches stay broke, even when they’re great at coaching — and the exact mindset, pricing, and content shifts required to escape the trap. We cover: - Why charging more has nothing to d...

How do you go from trading hours for dollars on a gym floor to running a global online business? In this episode, Harriet Roberts breaks down the exact mechanics of her business, Mahi. We move past the "influencer" surface and dive into the high-level strategy of digital scaling. You’ll learn: - The Content Conversion Filter: Why Harriet prioritizes "boring" education over vira...

Welcome Brian Friend: The CrossFit Insider Who QUIT The Open & Demands Change! From a heartbroken athlete to CrossFit's most respected (and controversial) analyst, Brian Friend unpacks his incredible journey. Hear the unfiltered story: his "F**k you Dave Castro" moment, the pivotal 2024 Games incident that shattered his trust, and why he's now boycotting the Open. Brian revea...