The Private School Marketing Minute

Wouldn't it be nice if you didn't have to be in a perpetual state of creating new social posts, blog posts, email, podcast episodes, and content in general? This is how you can turn the content you've already created into something even more epic.  Social Media: LinkedIn  Instagram Email Series: The Never-ending Private School Boom  - How to make the most of the boom in admissions t...

I've said it before and I say it here again, most of the best advertising strategies were figured out ages ago. In today's show I teach you how turning your content into advertisements worked in the 1980's and is still working today.  Social Media: LinkedIn  Instagram Email Series: The Never-ending Private School Boom  - How to make the most of the boom in admissions that COVID caus...

Thanks to the Kevin Costner film Field of Dreams we get the modified quote "if you build it they will come" . Today we unpack how this methodology has been costly for some businesses, how it can be dangerous for private schools, and how to ensure you don't build something that no one comes to.  Social Media: LinkedIn  Instagram Email Series: The Never-ending Private School Boom  - H...

As school marketers, we can get burnt out on new ideas and angles for our ads and our website copy. This is a formula that I use every day to kick burnout where it hurts and come up with new copy on demand.  Social Media: LinkedIn  Instagram Email Series: The Never-ending Private School Boom  - How to make the most of the boom in admissions that COVID caused private schools The 5 Gr...

You may have heard about the 80/20 rule and how it applies in a bunch of different scenarios in our lives. But, have you ever heard it applied to marketing? In this show we explore a concept outlined in Perry Marshall's 80/20 Sales and Marketing Book , how 20% of your marketing is bringing in 80% of your results.  Social Media: LinkedIn  Instagram Email Series: The Never-ending Private S...

It has been said that the number one job of advertisers is to be creative. I think that's a fallacy. I think the number one job of advertisers is to get the message across as clearly as possible. Today's episode explores why that is the case, how to do it, and why it's important in your private school marketing.  Social Media: LinkedIn  Instagram Email Series: The Never-ending Private Sc...

Today we’re finishing up the Private School Marketing Fundamentals series that I’ve been doing for the last 3 episodes with today’s episode being all about how to make your marketing extremely effective by only marketing to the right people. This concept is the most important one if you are currently running paid advertising to get or retain students so if that’s you don’t miss today’s show. ...

Part 3 of our private school marketing fundamentals series is all about creating and finding proof that you're school is the right choice for your prospects. This is how you slap five pounds worth of proof into their hands and the effect that can have on your enrollment and retention.  Social Media: LinkedIn  Instagram Email Series: The Never-ending Private School Boom  - How to mak...

Part 2 of our private school marketing fundamentals series is all about marketing for considered purchase products, i.e. schools. This is how you stay at the top of your prospects consideration list until they are ready to make a decision for education.  Social Media: LinkedIn  Instagram Email Series: The Never-ending Private School Boom  - How to make the most of the boom in admiss...

We're kicking off a new series all about school marketing fundamentals. In it, I plan on teaching you the handful of marketing strategies that will actually make a difference in your school. Today, we're talking about finding your tilt and how having one will make all of your marketing more effective and efficient.  Social Media: LinkedIn  Instagram Email Series: The Never-ending Private...

In today's show I teach you the fundamentals of turning run of the mill marketing emails into stories that your audience will read and connect with EVEN THOUGH they KNOW you're trying to sell them something. If your private school is using email marketing, this is how you can take it to the next level.  Social Media: LinkedIn  Instagram Email Series: The Never-ending Private School Boom...

In this episode I'm taking  a look at the great research that Niche put together in their 2022 PK-12 Enrollment and Marketing study and discussing some of the current and future trends that I think could be emerging for private school marketing in the near future.  Social Media: LinkedIn  Instagram Email Series: The Never-ending Private School Boom  - How to make the most of th...

By building an audience ONLY on social media channels, I'm proposing that your private school is walking on a slippery slope. Today, we're talking about why this is dangerous, why it's important to own your audience, and how to do it.  Social Media: LinkedIn  Instagram Email Series: The Never-ending Private School Boom  - How to make the most of the boom in admissions that COVID cau...

Truly I tell you this is how you turn more of your website visitors into enrolled members of your private school. In my opinion this is one of the highest ROI types of marketing that you can do for your school. This week I show you how to use split testing to get the most out of the traffic you're already receiving and essentially find more free money.   Social Media: LinkedIn  Instagram...

Inspired by a couple of my friends and colleagues - David Willows and Will Patch - today we're talking about why every school is using the same boring, mundane language in their website and marketing materials and how to break that up and write words that move your audience closer to enrolling in your school.  Social Media: LinkedIn  Instagram Email Series: The Never-ending Private Schoo...

Storytelling in marketing is a term that is so overused and washed out that people hardly know what it actually looks like, let alone why it works. In today's episode I teach you why you should package your schools benefits and offers into a story using a real world example so you know exactly what it looks like.  Social Media: LinkedIn  Instagram Email Series: The Never-ending Private S...

Buying businesses and tools that serve a similar audience as a growth strategy is nothing new in the world of business. So then, why isn't this strategy on the minds of school marketers? Today's episode is all about growing your private school's influence immediately through M&A (merger and acquisition). Social Media: LinkedIn  Instagram Email Series: The Never-ending Private School Boom...

My wife is part of a couple of Facebook Groups dedicated to cloth diapering. Naturally, this got me thinking about private education marketing. Specifically, how your private school can take advantage of Facebook Groups to attract and grow an audience that is interested in what you have to offer. Most schools are using Facebook groups strictly as a closed group comprised of their current enrolled...

In today’s show, we’re going to talk about what ALL of your marketing material should be doing. I hope to put your mind at ease a bit and reduce some of the overwhelm that we all feel as school marketers by giving you a simple understanding and structure for the grand idea that is marketing.  Social Media: LinkedIn  Instagram Email Series: The Never-ending Private School Boom  - How...

In this episode of The Private School Marketing Minute, I aim to draw on the similarities between what private and public education can do for their students and families and how that relates to free vs. paid media. Then I’ll try to convince you to take a page out of the books of these paid media platforms so you can use their strategies to get and keep students enrolled.  Social Media: Linke...

Hey! Today we're talking about remarketing and retargeting advertising for increasing your student retention rates. Yes, paying money to have your current students and families can see more information about you. On the surface, this sounds like a waste of money. My goal in this episode is to show you the wealth of opportunity that is available if this is done correctly. You'll learn why it's impo...

Hey! Welcome to today's show. Direct mail marketing is a dead artform... that's good news for you. It means that it's a platform begging to be used the right way. Today I'm teaching you how to do direct mail marketing the right way so you not only stand out but you strengthen the relationship between your school and your families.  Social Media: LinkedIn  Instagram Email Series: The Neve...

Hey! Welcome to today's show. Contrary to what you heard your coworker who isn't a professional marketer talk about, email marketing is not dead. In fact, it's very much alive. 99% of email users check their email every single day. THAT'S A LOT. In today's show, I'm teaching you how to use email marketing to build deeper relationships with your families through content creation & email marketi...

Hey! I’m happy you’re here. Student retention for private schools is more important now than it has been in a decade. With the current state of the economy the time to run a full fledged student retention program is now. In this episode I'll make the case for inverting your spending from getting new students to keeping your current ones enrolled. I hope this show will be helpful to you. Let's cont...

Hey! I’m happy you’re here. We all know that social media is important for private schools. In today’s episode, I’m looking at it differently and discussing why now might be the best time for your private school to get on social media. I’ll also show you how you can create high-volume content without feeling overwhelmed. Social Media: LinkedIn  Instagram Email Series: The Never-ending Private...